A New Debut is a women’s consignment boutique, featuring designer clothing, shoes and handbags.

IADM Customer Success Marketing Team, Biz Apps & Industry• Create campaigns to increase usage of current Power Apps & Dynamics 365 customers. • Design full communications strategies including customer experience CX journey maps• Build as test & learns to evaluate program success and impact• Partner with research team to conduct customer research & feedback loops• Use data to evaluate programs to OKRs, KRs, KPIs

• Media strategy & execution to launch & grow AMZ in “emerging countries” – AU, BR, CA, CN, JP, MX• Strategies built using audience demographics, competitive insights, market dynamics, market mix modeling• Execution with cross functional team collaboration: creative, research, measurement• Manage media budget of $250M+ & portfolio/comms strategy across all LOBs• Global Prime Day media strategy in 13+ countries• US Prime Day media strategy, planning, execution•… Show more • Media strategy & execution to launch & grow AMZ in “emerging countries” – AU, BR, CA, CN, JP, MX• Strategies built using audience demographics, competitive insights, market dynamics, market mix modeling• Execution with cross functional team collaboration: creative, research, measurement• Manage media budget of $250M+ & portfolio/comms strategy across all LOBs• Global Prime Day media strategy in 13+ countries• US Prime Day media strategy, planning, execution• Measurement adhering to AMZ standards (ROI of $10 sales for every $1 spent)• Launched advertising with strong efficiency/ROI: AU, MX, BR• Improved CA efficiency by 30% within 6 months of adjusting strategy• Improved MX efficiency by 700% within 3 years of launching mass advertising• Global media agency review (13% savings)• Regional agency reviews in JP (9% savings) & CN (21% savings)• Negotiated 100% Echo category exclusivity for integration in AU TV show, “The Block”, added valued $1.5M+and received FOMA (Festival of Media APAC) award for best “Event Experiential & Sponsorship”• Global agency management: staffing plans, agency AVB program, 3rd party spend/quality audits• Global annual budget planning Show less

• Integrated POSE media/marcom strategy for EMEA• Annual media budget: $50M+• GTM/Comms strategies for each campaign/product launch, including ongoing sustain• Strategies built using audience demographics, competitive insights, market dynamics• Shifted digital focus by adding programmatic, retargeting, digital video, rich media, mobile, SEM, CRM• Innovation focus: DOOH with live dynamic content, Spotify audio ads to show new sound feature• Drove mobile advertising… Show more • Integrated POSE media/marcom strategy for EMEA• Annual media budget: $50M+• GTM/Comms strategies for each campaign/product launch, including ongoing sustain• Strategies built using audience demographics, competitive insights, market dynamics• Shifted digital focus by adding programmatic, retargeting, digital video, rich media, mobile, SEM, CRM• Innovation focus: DOOH with live dynamic content, Spotify audio ads to show new sound feature• Drove mobile advertising firsts: mobile targeting to iOS devices by battery level• Regional media partnerships for cost savings & efficiencies (avg. 15% savings)• Regional strategic partnership with UEFA Football League ($50M+ media value)• Global/EMEA media strategy consistency, with regular performance reports to executive team• Regular in-person reviews with C-level executive team Show less

• Integrated POSE media/marcom strategy for APAC• Annual media budget: $75M+• Comms Strategies built using audience demographics, competitive insights, market dynamics• Improved brand awareness by 11%, preference by 4% in 1H of year• Drove digital channel spend from 21% to 35% in region• Global SEM; improved CPC by -20% & CTRs by +200% within first 3 months• Global/APAC media strategy consistency, with regular performance reports to executive team• Regular in-person… Show more • Integrated POSE media/marcom strategy for APAC• Annual media budget: $75M+• Comms Strategies built using audience demographics, competitive insights, market dynamics• Improved brand awareness by 11%, preference by 4% in 1H of year• Drove digital channel spend from 21% to 35% in region• Global SEM; improved CPC by -20% & CTRs by +200% within first 3 months• Global/APAC media strategy consistency, with regular performance reports to executive team• Regular in-person reviews with C-level executive team Show less

• Integrated POSE global media/marcom strategy• Annual media budget: $100M• Comms Strategies built using audience demographics, competitive insights, market dynamics• Global media agency review; full assessment, transitioned 12 agencies to 1 global AOR (19% savings)• Global media strategy consistency, with regular performance reports to executive team• Agency management; global reports, launch newsletters, best practices

• Marcom strategy including channel approach, messaging/brand, creative• Annual media budget: $100M+• Launched first global advertising campaign, “YOU”, creative & media• ATL & BTL marcom materials for product launches, all US carriers, focused on innovation/differentiation• Global brand & messaging consistency

• Relationship marketing campaigns: US small & midsize businesses• Two customer-facing websites promoted on MSCOM with millions of impressions monthly• Newsletters: dynamic segmentation target marketing with 62% avg open rate

• Marcom strategy including channel approach, messaging/brand, creative• Annual media budget: $3M+• Marketing kits for new cardio category (AMT), largest in 11 years; 90% adoption rates

US BMO, Server SystemsResponsible for managing & communicating all marketing programs to field marketers in the US. - editor of monthly newsletter- product launch/campaign management- event manager, including annual global meeting- managed all print/production projects from inception through completion

Responsible for coordinating all marketing efforts and product development in the international marketing & design division of Wintersports apparel. - designed & produced marcom materials- researched competitors, market trends & styles & maintained library- owned & produced image bank of product/advertising action & flat shots- managed all print/production projects from inception through completion- managed all promo/sample product orders- event planner, including… Show more Responsible for coordinating all marketing efforts and product development in the international marketing & design division of Wintersports apparel. - designed & produced marcom materials- researched competitors, market trends & styles & maintained library- owned & produced image bank of product/advertising action & flat shots- managed all print/production projects from inception through completion- managed all promo/sample product orders- event planner, including worldwide launch Show less

Executed the marketing plan for a nationally-recognized full-service graphic design firm.- wrote/published Press Releases- networked/developed new business leads- developed company press kits- web owner, responsible for updating portfolio- managed all print/production projects from inception through completion