Lori Newman work email
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Lori Newman personal email
An authentic, seasoned, and strategic marketing leader with 20+ years, cultivating first-class customer experiences through innovative marketing programs with up to 3M reach, marketing budgets up to $12M, and revenue growth of 20%+ YoY. Led teams up to 15 directs and matrixed teams up to 50 with an inclusive and positive leadership style.• Driven change agent providing leadership landing Microsoft’s partner digital transformation for partners across co-sell, modern commerce, and membership solution areas.• Strategic marketing consultant provided business strategy and marketing plan development to drive growth, new customer acquisition, and retention to small to mid-sized businesses.• Led Microsoft US Subsidiary Enterprise and Small Business annuity programs contributing to over $6B in business revenue.• Created Microsoft Small Business segmentation strategy including customer narrative, communication contact strategy, and GTM plan.• Recognized as innovative wireless marketing leader managing budget of $12M, leading team of 6 Marketing Managers, increased revenue by 25%, and reduced churn by 30%. • Created a consumer relationship marketing segmentation strategy for 16 wireless markets. Designed a new lifecycle management program to improve customer retention and expand new marketing opportunities.Core Competencies:Marketing & Strategy Campaign Leadership Customer Relationship Marketing Go-To-Market Strategy (GTM) Team Leadership Content Marketing & MessagingVendor & Agency ManagementBrandingSMB MarketingBudget ManagementAnalytics & SegmentationEvent Messaging StrategyPlanning & AnalysisRhythm of the BusinessProject Management
Microsoft
View- Website:
- microsoft.com
- Employees:
- 231118
- Company phone:
- 0124 415 8000
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Director, To-Partner MarketingMicrosoftKirkland, Wa, Us
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Director Of Business Strategy, Ww Channel SalesMicrosoft Jan 2023 - PresentRedmond, Washington, Us• Provide seamless business management leadership to the Vice President WW Channel Sales and WW Channel Sales leadership team.• Collaborate across stakeholders to lead FY25 business plan development for WW Channel Sales including role productivity, PDM blueprint, MPL segmentation and selection, and budget planning.• Articulate WW Channel Sales mission and operating models leveraging internal and external communication opportunities including LinkedIn post, employee communications, and speaking points for partner presentations.• Develop internal and external executive office communication strategy and plan including keynote presentations, social media articles, LinkedIn post, EBC presentations.• Manage team operations and ROB monthly MBR reviews, budget forecasting, and partner meeting prioritization.
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Director Of Marketing And Sales Strategy - Global Channel PartnersMicrosoft Jul 2021 - Jan 2023Redmond, Washington, Us• Developed and implemented business strategic growth strategies for the Global Channel Sales partner ecosystem resulting in new partner segments and addressable markets, the creation of the partner selection criteria for SMC SI sales channel including sales goal setting, and partner business plan enablement.• Authored Channel Sales strategy memo to communicate sales organization Operating Model, sales priorities and execution strategies to key stakeholders.• Accelerated cloud revenue growth by creating a framework that packages existing programs and incentives to provide Scale-managed partners with technical and sales enablement benefits to expand their knowledge, grow their business, and delight their customers. • Enabled sales engines to diversify QRP partner coverage creating a scalable model for onboarding and nurturing partners in the QRP program. Grew SPL engagement by 40% in FY22.• Judge for Partner Social Impact Partner of the Year Awards (Inspire, 2022)
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Marketing Director - Partner Transformation & StrategyMicrosoft Apr 2020 - Jul 2021Redmond, Washington, Us• Positive change agent providing leadership landing Microsoft’s digital transformation for partners across co-sell, modern commerce, and membership solution areas.• Created and facilitated Partner Transformation leadership SteerCo meetings with senior managers across Microsoft to ensure partner transformation priorities aligned with readiness plans. Drove targeted discussion to identify and remove blockers for partners and field sales teams to ensure the successful landing of partner program changes.• Responsible for change leadership for the customer cloud purchasing guidance program and Microsoft 365, Dynamics 365, and Power Platform in Cloud Solution Provider. Ensure alignment across modern new commerce teams and OCP to guarantee the One Microsoft partner narrative is integrated into all field and partner communications.• Strategic owner for the Partner Transformation roadmap, offering a holistic view of partner changes ranked by impact, providing a value proposition, and change management plans.• Led the development, content strategy, and execution of 7 SLT partner CEO roundtable sessions at Microsoft Inspire 2020. Each session provided Microsoft senior leaders with strategic insight on future business priorities, including co-selling with the Microsoft commercial marketplace, industry ISV opportunities, and competitive landscape in our cloud business.
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Marketing Strategy ConsultantFreelance Oct 2007 - Apr 2020• Developed strategic business and marketing plans for small-midsize businesses. • Provided leadership & senior business expertise to organizations seeking direction in improving and gaining momentum in investor relations, business practices, marketing plan development, and marketing execution. Projects included strategic planning, brand development, contact strategy, market segmentation, lifecycle management, social media planning, and overall business plan development.
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Director Of Marketing, Volume LicensingMicrosoft 2005 - 2007Redmond, Washington, Us• Led US Subsidiary Enterprise and Small Business annuity programs contributing to over $6B in business revenue.• Improved annuity renewals and YoY licensing revenue growth through innovative marketing programs and associated partner marketing and training materials for channel and field licensing teams. • Launched and managed improved Software Assurance in the US market to help businesses deploy, manage, and use Microsoft products efficiently and keep technology up to date while providing Microsoft with increased revenue predictability.
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Director Of Marketing, Small BusinessMicrosoft 1999 - 2005Redmond, Washington, Us• Led marketing strategy and programs for the US Small Business segment driving ~ $1B + in revenue, managing an existing base of 2M customers. Created initiatives that shaped Microsoft’s product and customer relationship strategy and promoted Microsoft’s value proposition to help small businesses improve productivity through technology. • Managed team of marketing and business development managers and $3M budget to create marketing communications and deliver on segment sales and revenue goals. • Developed innovative analytics and segmentation model that enabled prioritization of marketing investments and provided data driven feedback on marketing ROI; framework and model was recognized as leading practice and later adopted for global implementation for all US and international markets.• Drove development of internal relationship-marketing database (3M contacts) to enable a strategic marketing contact strategy and guidance for the solutions based go-to-market materials to improve ROI. • Developed Microsoft Small Business communication strategy to ensure messaging was consistent and relevant to customers in an authentic voice.• Reported monthly on performance to executive team and field sales management.
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Director Of Marketing, Pacific Northwest AreaVerizon Wireless 1990 - 1999Basking Ridge, Nj, Us• Director of Marketing, Pacific Northwest Area - Managed $12M budget and led team of 6 Marketing Managers, increased revenue by 25% and reduced churn by 30%. • Director of Marketing Operations, Pacific Northwest, Mountain, Southwest and Midwest Areas - Managed team of 15 for pricing strategies for 16 markets. • Segment Marketing Manager, Pacific Northwest, Mountain, Southwest and Midwest Areas - Created consumer relationship marketing segmentation strategy for 16 wireless markets. • Marketing Manager, Pacific Northwest Area - Managed $2M marketing budget and drove revenue sales growth of 20%+. • Business Account Executive - Consistently achieved sales & revenue goals, President’s Club winner.
Lori Newman Skills
Lori Newman Education Details
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University Of ArizonaMarketing & Communication
Frequently Asked Questions about Lori Newman
What company does Lori Newman work for?
Lori Newman works for Microsoft
What is Lori Newman's role at the current company?
Lori Newman's current role is Director, To-Partner Marketing.
What is Lori Newman's email address?
Lori Newman's email address is lo****@****oft.com
What schools did Lori Newman attend?
Lori Newman attended University Of Arizona.
What skills is Lori Newman known for?
Lori Newman has skills like Marketing Strategy, Go To Market Strategy, Customer Relationship Marketing, Campaign Leadership, Vendor Management, Agency Relationship Management, Content Marketing, Branding, Smb, Customer Segmentation Strategy, Analytics, Rhythm Of The Business.
Who are Lori Newman's colleagues?
Lori Newman's colleagues are Taslim Bhati, Reham Alamri, Aditya Sharma, Bhupinderjit Singh, Harsha N, Pedro Paskal, Nyala White.
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