Lori Newman Email & Phone Number

Kirkland, WA, US

Redmond, Washington, US

• Provide seamless business management leadership to the Vice President WW Channel Sales and WW Channel Sales leadership team.
• Collaborate across stakeholders to lead FY25 business plan development for WW Channel Sales including role productivity, PDM blueprint, MPL segmentation and selection, and budget planning.
• Articulate WW Channel Sales mission and operating models leveraging internal and external communication opportunities including LinkedIn post, employee communications, and speaking points for partner presentations.
• Develop internal and external executive office communication strategy and plan including keynote presentations, social media articles, LinkedIn post, EBC presentations.
• Manage team operations and ROB monthly MBR reviews, budget forecasting, and partner meeting prioritization.

Redmond, Washington, US

• Developed and implemented business strategic growth strategies for the Global Channel Sales partner ecosystem resulting in new partner segments and addressable markets, the creation of the partner selection criteria.
• Authored Channel Sales strategy memo to communicate sales organization Operating Model, sales priorities and execution strategies to key stakeholders.
• Accelerated cloud revenue growth by creating a framework that packages existing programs and incentives to provide Scale-managed partners with technical and sales enablement benefits to expand their knowledge, grow.
• Enabled sales engines to diversify QRP partner coverage creating a scalable model for onboarding and nurturing partners in the QRP program. Grew SPL engagement by 40% in FY22.
• Judge for Partner Social Impact Partner of the Year Awards (Inspire, 2022)

Redmond, Washington, US

• Positive change agent providing leadership landing Microsoft’s digital transformation for partners across co-sell, modern commerce, and membership solution areas.
• Created and facilitated Partner Transformation leadership SteerCo meetings with senior managers across Microsoft to ensure partner transformation priorities aligned with readiness plans. Drove targeted discussion to.
• Responsible for change leadership for the customer cloud purchasing guidance program and Microsoft 365, Dynamics 365, and Power Platform in Cloud Solution Provider. Ensure alignment across modern new commerce teams and.
• Strategic owner for the Partner Transformation roadmap, offering a holistic view of partner changes ranked by impact, providing a value proposition, and change management plans.
• Led the development, content strategy, and execution of 7 SLT partner CEO roundtable sessions at Microsoft Inspire 2020. Each session provided Microsoft senior leaders with strategic insight on future business.

• Developed strategic business and marketing plans for small-midsize businesses.
• Provided leadership & senior business expertise to organizations seeking direction in improving and gaining momentum in investor relations, business practices, marketing plan development, and marketing execution..

Redmond, Washington, US

• Led US Subsidiary Enterprise and Small Business annuity programs contributing to over $6B in business revenue.
• Improved annuity renewals and YoY licensing revenue growth through innovative marketing programs and associated partner marketing and training materials for channel and field licensing teams.
• Launched and managed improved Software Assurance in the US market to help businesses deploy, manage, and use Microsoft products efficiently and keep technology up to date while providing Microsoft with increased.

Redmond, Washington, US

• Led marketing strategy and programs for the US Small Business segment driving ~ $1B + in revenue, managing an existing base of 2M customers. Created initiatives that shaped Microsoft’s product and customer relationship.
• Managed team of marketing and business development managers and $3M budget to create marketing communications and deliver on segment sales and revenue goals.
• Developed innovative analytics and segmentation model that enabled prioritization of marketing investments and provided data driven feedback on marketing ROI; framework and model was recognized as leading practice and.
• Drove development of internal relationship-marketing database (3M contacts) to enable a strategic marketing contact strategy and guidance for the solutions based go-to-market materials to improve ROI.
• Developed Microsoft Small Business communication strategy to ensure messaging was consistent and relevant to customers in an authentic voice.
• Reported monthly on performance to executive team and field sales management.

Basking Ridge, NJ, US

• Director of Marketing, Pacific Northwest Area - Managed $12M budget and led team of 6 Marketing Managers, increased revenue by 25% and reduced churn by 30%.
• Director of Marketing Operations, Pacific Northwest, Mountain, Southwest and Midwest Areas - Managed team of 15 for pricing strategies for 16 markets.
• Segment Marketing Manager, Pacific Northwest, Mountain, Southwest and Midwest Areas - Created consumer relationship marketing segmentation strategy for 16 wireless markets.
• Marketing Manager, Pacific Northwest Area - Managed $2M marketing budget and drove revenue sales growth of 20%+.
• Business Account Executive - Consistently achieved sales & revenue goals, President’s Club winner.