Lori La Mattina Email & Phone Number

New York, Ny, Us

Program Coordinator, BCD Meetings & Events (Daiichi Sankyo)Develop and manage meeting registration websites.Coordinate group air arrangements with BCD Travel.Oversee attendee registration process, including generating reports, managing air and rooming lists, preparing final confirmations, printed materials, and conducting quality control on all reports.Administer post-event surveys for both attendees and meeting owners.

New York, Ny

Reported to the COO and provided support and oversight of day-to-day business operations for the organization including:Facilitated the development and compliance and successfully rolled out business policies and procedures, Employee Handbook and best practices for the organization. Worked in partnership with Business Technology and Human Resources on the onboarding and offboarding of colleagues as well as ongoing operational projects and issue resolution. Participated in assessment and engagement of vendors to support Xalud’s business needs. Identified significant savings by evaluating usage and consolidating or eliminating licenses and subscriptions that were duplicative or no longer required. Served as administrator of SharePoint internal data sharing site.•Worked with Xalud's Creative Consultant on the evolution of Xalud’s branding and messaging.Scheduled and coordinated external and internal meetings including venue selection, participant logistics, and related activities as well the facilitation of participation at industry conferences and support with presentations.

Marketing lead for all promotions targeted towards pharmacists, HCPs and purchasing stakeholders, partnering with advertising agencies on the creation and approval of materials to promote Greenstone Authorized Generics.Accountable for all customer communications (launches, closures, warehouse changes, etc.) and maintenance of customer database for this generic division of Pfizer, Inc. Managed media strategy, budget and tactics for messaging to pharmacists and HCPs and monitored key performance indicators for digital tactics to assess impact/ROI.Served as team lead for redesign and enhancements to the Greenstone professional website, trade show booth and product catalog.Oversaw successful point-of-sale adherence program, with customized messaging for patients taking Greenstone medications.Identified and evaluated convention and sponsorship opportunities to assess potential ROI and secured approvals for participation where appropriate.Responsible for all customer communications (launches, closures, warehouse changes, etc.) and maintenance of customer database.Senior Manager, Sales & Marketing, GREENSTONE LLC 2010-2019Facilitated the bid process and onboarded and managed Greenstone’s first professional advertising agency to elevate and enhance Greenstone marketing materials.Managed the Review Committee process for approval of promotional materials and supported Sales Team with the goal of increasing net sales across the Greenstone portfolio.Spearheaded complete redesign of the Greenstone website, working with our agency partner, to a more professional, inviting, and informative format and continued to manage updates.Instrumental in the creation of a Greenstone app for Pfizer colleagues to assist with locating Greenstone medications at local pharmacies.Partnered with Greenstone customers (wholesalers, retailers) on promotional opportunities, participation in their annual trade shows.Managed the process for new customer account set-up.

New York, New York

Successful management and oversight of colleague and healthcare provider meetings from 25 to over 1,000 attendees with budgets totaling up to $30M per year. Full logistics management, budgeting, cost savings measurement, tracking and reporting of all meetings, and vendor management.Full responsibility and accountability for site selection, hotel contract negotiation, total conference budget including air travel, hotel, food and beverage production, agenda review, on-site supervision and program budgeting and reconciliation/invoice payment.Defined, communicated and implemented Healthcare Law Compliance standards when working with Key Opinion Leaders. Direct contact with all KOL’s and Healthcare providers, Sourcing and Registration Contract agents, On-site logistics vendors, Content Agencies and DMC’s.