Lori Dowd Email & Phone Number

Grow the industrial aftermarket and equipment filtration businesses through strategic marketing communications plans, powerful messaging, and optimal allocation of resources. Establishing marketing KPIs, measurement, optimization, and adapting the marketing communications strategy as opportunities develop while forecasting and managing the promotional spend. Craft messaging that ties our solutions into one cohesive and strong narrative while honing specific messages for individual products. Work closely and synergistically with executive leadership, cross-functional teams, agency partners, and the direct sales and distribution channels. Integrated campaigns include digital and traditional advertising, SEM/SEO, public relations, email marketing, trade shows, customer training events, development of sales tools, constant website improvements, and communications plans for our sales channels.Senior Commercial Communications Leader, 10/2010 - 04/2013Strategic development, implementation, and measurement of the marketing communications plan for Air Filtration with a keen focus on the gas turbine inlet filtration business. Managing and overseeing end-to-end campaigns including advertising, trade shows, sales tools, digital efforts, public relations, and direct response programs. Budget management and forecasting. Define and allocate agency resources.

Monroe, La, Us

Led a team of marketing and implementation managers in the strategic development of integrated marketing communications plans targeting the small to medium business segment to achieve a $1.5B revenue target. Worked with advertising agency partner and cross-functional teams to develop segmented, customized, monthly direct mail programs to propel awareness of the new company name and increase sales. Drove transformation of the product messaging backed by qualitative and quantitative research to amplify the success of the business. Initiated and managed a large-scale event to announce and inform 1,300 small, medium, and large business customers in the top region that EMBARQ was a new communications provider.

Overland Park, Kansas, Us

Group Manager, Marketing Communications, 2005-2006I led a small team in the creation and execution of marketing communication plans and field sales tools to ensure success in meeting wireless revenue objectives for the emerging and mid-market business segment. Marketing Communications Manager, Retail Marketing and Graphic Design, 1999 – 2005Developed retail marketing plans to meet the $80M revenue target for the retail prepaid phonecard division. Marketing plans included product design and packaging, merchandising strategy, point-of-purchase materials, sales and customer service incentive programs, consumer promotions, advertising, and tradeshows. Closed a noteworthy revenue gap through a new concept, creating a crucial partnership with Hallmark and launching a new holiday product into multiple retail chains, including Costco and Staples. Marketing Program Manager 1997 – 1999I developed our lead generation strategy through trade advertising, newsletter program, and trade shows. I managed the agency relationship, the development of creative materials, and the communication of progress. I managed and projected marketing budget and market development funds across all customers.

Account Executive, 1994 – 1996I consulted with clients to define objectives, create marketing plans, develop presentations and evaluate marketing spend. I built and maintained client relationships at corporate, regional, and dealer levels. Associate Account Executive, 1992 – 1994I assisted with the creation and execution of client marketing plans. I managed jobs on aggressive timelines while ensuring each was accurate and within budget. Interpreted estimates for accuracy and negotiation power.