An executive marketing communications leader that develops and drives marketing strategy, implementation of programs, and continuous improvement initiatives based on marketing KPIs. Effective collaboration with executives, cross-functional teams, and regional leaders, and distribution in a matrix environment.Strengths: organizational change driver, problem-solving, establishing priorities, decision-making with a focus on results-driven campaigns, and promoting new ideas in cost-savings and sales growth.Expertise and demonstrated performance:• Leadership, collaboration, and development of high-performing, accountable teams• Driving and delivering marketing communications strategy, business and product messaging, and measurement of campaign and product launch performance • Directing data-driven lead generation plans and managing CRM systems• Adjusting strategy and plans to meet changing markets and competitive opportunities• Digital customer experience: paid media, SEO/SEM, email marketing, content marketing, social media, and website presence• Defining advertising objectives and recommendations, direct marketing plans, event management, and public relations• Development of new brand identities, brand standards, tone, voice, and visual distinctiveness• Brand strategy, internal and external communications planning throughout business consolidations and acquisitions
