Lori Leathers, Ms Email & Phone Number

Craigavon, County Armagh, GB

Austin, TX, US

• Collaboration with functional heads to help define the go-to-market sales strategy for a new eClinical platform, informing product teams on platform enhancement requests, prospecting, and creating new business.
• Partnership with executive leadership to turn strategy and vision into execution, establishing ways of measuring impact, and laying solid foundations for the future across multiple therapeutic areas.
• Develop and lead customer engagement strategies to meet/exceed KPIs and sales revenue objectives.
• Attended relevant industry conferences to generate TRYAL brand awareness and communicate the value of eClinical software solutions for the conduct of site-based, decentralized, and hybrid clinical studies.
• Created sales presentations, planned, conducted discovery meetings and software platform demos with executives and key decision makers within the top 25 pharma/biotech companies as well as small to mid-sized sponsors.

San Francisco, CA, US

• Identification and qualification of prospects; development of outbound strategies and management of inbound sales activities to generate client meetings and new business resulting in the sale of Curebase software.
• Expansion of business in US and Europe with pharma/biotech, MedTech and CRO partners; special emphasis on Phase II, III, and IV trials in rare disease, CNS, oncology, cell & gene therapy.
• Prepared slides and presented company’s services and capabilities to prospects and clients.
• Coordinated and participated in proposal development, bidding process and contract negotiations with leadership.
• Attended relevant industry conferences to generate Curebase brand awareness and communicate the value of eClinical software solutions.

Southborough, Massachusetts, US

• Developed and executed account-based marketing strategy to help achieve growth and revenue targets. Collaborations with BDs resulted in winning bids ranging between $250,000 and 1.6M each.
• Identified, developed, and grew new accounts while cross-selling in current targeted accounts,generating qualified meetings and driving new business opportunities to RFP and RFP to win.
• Conducted personalized outreach via phone and electronic media after researching accounts, prospects, and products to craft customized content that communicated the value of Veristat’s solutions and brand.
• Collaborated with the Market Development team on campaign outreach and follow-up, progressing qualified leads and supporting a variety of internal business initiatives, process improvements, and advanced.
• Composed training materials to educate colleagues on FDA and ICH guidelines and regulations.
• Met and exceeded KPIs in my first quarter with the company and thereafter.

Cranbury, New Jersey, US

• Successfully positioned a single gene test kit, and first commercially available gene therapy in the United States via phone calls and virtual meetings with specialty health/eye care providers (HCPs).
• Launched a multigene test panel to help HCPs diagnose patients with ultra-rare inherited retinal diseases. Averaged 150 calls/week, profiling, and prospecting >3500 HCPs.
• As the company’s first inside sales representative/virtual diagnostic liaison, worked closely with the field-based team to identify new HCPs willing to genotype patients. Efforts increased genotyping frequency by 24%.
• Composed sales plans for 8 territories conducting quarterly business reviews with regional and national sales director.
• Arranged and conducted virtual meetings with genetic specialists, medical and clinical professionals.
• Consistently met and exceeded performance expectations in a fluctuating and complex environment.

• Created a multidisciplinary team of professionals tasked with coordinating financial, legal, and government benefit resources to help families achieve maximum quality of life for themselves and their loved ones with.
• Composed and conducted seminars, webinars, and a national podcast.
• Authored an article published in a national journal supporting social innovations for the special needs community.
• Guest speaker at Global Genes national rare disease conference in 2017.
• Lobbied in Washington, DC and met with Congressional Representatives to increase awareness of a rare, genetic, CNS condition (Fragile X Syndrome) and raise funds to support research into neurodevelopmental disorders.

• Genetic testing liaison among health care professionals, payers, research organizations, academic institutions, medical and laboratory service providers to facilitate access to objective genetic and clinical data for.
• Special focus on CNS/neurodevelopmental disorders and rare diseases to accelerate and improve the accuracy of both early diagnosis and targeted interventions for patients.

• Responsible and accountable for sales and market share success of pharmaceutical products across multiple therapeutic areas through effective tactical implementation, collaboration with cross functional teams, and.
• Identified Key Opinion Leaders, developing them as product advocates and national speakers.
• Successfully launched two new products, consistently leading the mid-Atlantic region in new Rx market share.
• Rapidly promoted during my 20-year company tenure because of consistent, strong performance including receipt of multiple Awards of Excellence, Director’s Awards, and being nominated MVP for the Mid-Atlantic sales.

Williamsport, PA, US

- Developed curricula and exams, conducted classes and coordinated labs for courses in Ecology, General Biology, and Plant Science.- Ensured 72 students successfully achieved requirements for graduation.

B.A., Biology, Philosophy

M.S., Regulatory Affairs And Quality Assurance

Master'S Degree, Ecology And Evolutionary Biology

Master Of Science - Ms, Regulatory Affairs & Quality Assurance

Master Of Science - Ms