Lori Leone Email and Phone Number
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As an imaginative and award-winning digital strategist and product marketing leader, I meet evolving market challenges with innovative digital, eCommerce, and omnichannel strategies that drive results.I translate market trends and consumer insights into data-driven initiatives. For example, in my most recent position, I grew digital enrollment usage to 78% across all sales channels. In fact, I partnered with our product managers to create visionary roadmaps that considered data from a variety of sources, evangelizing new digital marketing capabilities, and earning a budget increase of 8 times the current budget for new initiatives.Those well-informed, knowledgeable recommendations help me influence action at all levels of the organization to deliver best-in-class customer experiences. My teams are motivated with clear objectives and a culture focused on service, enthusiasm, and the promise of creating revolutionary digital journeys for our users. In fact, I led my team in winning five major performance awards in three years, including the company's prestigious Markey Awards in 2017 and 2018 for contributions resulting in significant sales increases.My areas of expertise include agile development, process optimization, and managing multiple, ongoing projects to successful outcomes. If you'd like to network with an energetic digital product and marketing leader, please reach out to connect.
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Director, Strategic Experiences And Product InitiativesUnitedhealthcarePhiladelphia, Pa, Us
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Digital Business DirectorUnitedhealthcare Mar 2022 - PresentMinnetonka, Mn, Us -
Associate Director, Digital StrategyUnitedhealthcare Apr 2019 - Mar 2022Minnetonka, Mn, UsIn this role, I conceptualize and implement a vision, strategy, and roadmap to optimize digital product experiences for the Medicare Supplement business. I determine KPIs to evaluate performance and inform the creation of digital analytics dashboards, identifying areas to maximize performance and audience interaction in both prospect and member end-to-end customer journeys. I partner with internal delivery teams, collaborating cross-functionally to drive projects forward and generate support for top initiatives. I stay current on market and competitive trends and coordinate focus groups and usability testing to gain business and consumer insight. Additionally, I manage an operational budget and negotiate the services of third-party agencies to curate additional expertise and innovation around continued efforts to modernize user experience, design, and development.• Grew digital enrollment usage to 78% across all sales channels.• Partnered with product managers to create data-driven roadmaps, evangelizing new digital marketing capabilities, earning a budget increase of 800% for new initiatives.
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Associate Director Of MarketingUnitedhealthcare Apr 2016 - Apr 2019Minnetonka, Mn, UsI directed the growth and productivity of all digital properties supporting UnitedHealthcare's AARP Medicare Supplement Plans. I leveraged product management to advance digital customer experience improvements, incorporating digital analytics, SEO, and other digital best practices from strategy to implementation. I built strong vendor and stakeholder connections to advance capabilities and cultivated cross-functional internal relationships to maximize impact enterprise-wide. I also motivated a high-performance digital marketing team with a clear focus on team objectives and customer experience and maintained an $11M operational budget, partnering with finance teams to demonstrate ROI on additional resource requests.• Executed 30+ large operational initiatives, such as the reconceptualization of online enrollment functions, growing online sales by 15%, and realizing an operational savings of $250K+.• Co-led digital services scrum team's methodology transformation from waterfall to scaled agile.• Led team in winning five major performance awards, including 2017 and 2018 Markey Awards for contributions resulting in significant sales increases.
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Senior Content Strategist, Content ProductionQvc Jan 2015 - Apr 2016West Chester, Pennsylvania, UsWhile in this position, I executed successful content strategy and expanded digital capabilities to drive marketing campaigns for all product lines. I measured the ROI of omnichannel marketing initiatives and constructed trend analysis methodology to determine content optimization opportunities. In addition, I led content strategy team in refining processes to maximize productivity and accurately target areas for cost savings and sales acceleration.• Drove a 12% conversion increase across channels with personalized content, measured with A/B and multivariate testing devised in collaboration with cross-functional teams. -
Senior Content Strategist / Content StrategistQvc Apr 2011 - Jan 2015West Chester, Pennsylvania, UsIn this role, I designed consistent multichannel product marketing campaigns to transform customer engagement for the organization's highest-viewed shows, leveraging mobile and live-chat tools as part of a comprehensive customer experience effort. I oversaw ad agencies in the creation of cutting-edge digital strategies and provided guidance to show hosts in social media and community efforts. I developed KPIs for all content, led A/B and multivariate tests, and assessed campaign performance with a focus on expanding successful initiatives to whole product categories. I led and managed the performance of 6 team members, managed marketing budgets, and prepared reporting for senior leadership.• Drove positive platform changes on the organization's website and mobile apps through product management, integrating community and content into commerce areas.• Leveraged strong show followings to continue audience expansion with partnerships, facilitating the creation of the year's third best-selling cookbook and a video series on Vogue.com hosted by the style/beauty host.
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Multi-Platiform Sales ManagerQvc Oct 2008 - Apr 2011West Chester, Pennsylvania, UsResponsible for the selling strategies both on-air and online for the $600+million home decor and garden categories - including bedding, mattresses, holiday trim, candles, lifestyle brands, furniture, rugs, lighting, outdoor living and plants.
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Internet Sales ManagerQvc Aug 2006 - Oct 2008West Chester, Pennsylvania, UsAccountable for the Cooking & Dining, Gourmet Food and Home Improvement categories on QVC.com. Directed all category, promotion and department page changes by coordinating with web designers, copywriters and web developers several times a week. Analyzed and optimized web pages to create compelling promotions for category and home page.
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Merchandising Manager, InternetLenox Group Inc. Jun 2001 - Aug 2006Bristol, Pa, UsManaged projects as well as the merchandising and marketing for Lenox.com, Dansk.com and Gorham1831.com. Created online strategies with a multi-channel approach and implemented new ideas for our websites.Developed, maintained and revised merchandise plan of over 5,500 products each year. Responsible for $25 million online unit forecasts with a 92% overall accuracy. Managed the daily presentation of merchandise on the Lenox, Inc. websites. Created and maintained the websites’ categorization hierarchy. Heavily involved in all Lenox Inc. redesign website projects. Led over 60 Internet projects and negotiated with 6 outside vendors, including Lenox.com enhanced search functionality, online catalogs, and customer surveys. The enhanced search produced a $1.1 million increase in sales within the first year of implementation.
Lori Leone Skills
Lori Leone Education Details
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Drexel University'S Lebow College Of BusinessMarketing And International Business -
La Salle UniversityE-Commerce
Frequently Asked Questions about Lori Leone
What company does Lori Leone work for?
Lori Leone works for Unitedhealthcare
What is Lori Leone's role at the current company?
Lori Leone's current role is Director, Strategic Experiences and Product Initiatives.
What is Lori Leone's email address?
Lori Leone's email address is lo****@****tel.net
What is Lori Leone's direct phone number?
Lori Leone's direct phone number is +148435*****
What schools did Lori Leone attend?
Lori Leone attended Drexel University's Lebow College Of Business, La Salle University.
What are some of Lori Leone's interests?
Lori Leone has interest in Education, Children, Economic Empowerment.
What skills is Lori Leone known for?
Lori Leone has skills like E Commerce, Email Marketing, Online Marketing, Marketing, Analytics, Merchandising, Retail, Strategy, Marketing Strategy, Social Media Marketing, Content Strategy, Database Marketing.
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