Lori Morelli

Lori Morelli Email and Phone Number

Senior Director Marketing and Sales Enablement @ BDO USA
Los Angeles, CA, US
Lori Morelli's Location
Los Angeles Metropolitan Area, United States
Lori Morelli's Contact Details

Lori Morelli personal email

n/a
About Lori Morelli

Marketing professional with broad and in-depth experience, including direct marketing, project management, proposal writing, sponsorship and event planning, promotions and media placement. Excellent written, oral, and interpersonal communication skills. A proven leader with strong supervisory capabilities. Highly creative, organized, and resourceful with attention to detail. Proactive problem solver and collaborative, team player.

Lori Morelli's Current Company Details
BDO USA

Bdo Usa

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Senior Director Marketing and Sales Enablement
Los Angeles, CA, US
Lori Morelli Work Experience Details
  • Bdo Usa
    Senior Director Marketing And Sales Enablement
    Bdo Usa
    Los Angeles, Ca, Us
  • Bdo Usa
    Senior Director Marketing And Sales Enablement
    Bdo Usa May 2008 - Present
    National Role
    Direct the firm's brand and marketing service center and virtual proposal center to support pursuit teams in reaching growth objectives. Develop consistently branded toolkits, templates, guidelines, processes, and best practices. Build and maintain firm's virtual library for marketing assets including collateral, proposals, graphics and imagery, relevant professional experience and client credentials, and presentation aids. Build efficient processes and infrastructure to support graphic design, events planning, print production, and promotional items program. Recruit, train, and collaborate with field marketing professionals to drive effective go-to-market strategies across the U.S.
  • X10 Apparel Company
    Owner
    X10 Apparel Company Jan 2007 - May 2008
    Design and develop custom logos.Source and embellish apparel for resorts, hotels, corporate promotions and retail boutiques.Create and distribute custom apparel line for extreme sports industry.Provide accounting and business consulting services to apparel manufacturing and technology clients.
  • Woodsmith, Llc, Business Consulting Services
    Managing Partner/Owner
    Woodsmith, Llc, Business Consulting Services Mar 2003 - Dec 2006
    Performed Controller and Accounting Manager functions. Including budget preparation, accounts payable, payroll and payroll taxes processing, general ledger management, financial statement preparation and analysis, accounts receivable and cash management, year-end tax planning and assistance with external CPA review.Formulated and/or document company financial principles, practices, procedures, and controls.Developed Business Plans including identifying financial and business strategies and tactics.Conducted top level management brainstorming sessions focused on competitively positioning and differentiating products and services to develop sales and marketing plans.Maximized team performance by evaluating capabilities, providing training and coaching, establishing performance measures, and implementing monitoring and review processes.
  • Mook & Blanchard, Inc., Library Book Bindery
    President/Coo
    Mook & Blanchard, Inc., Library Book Bindery Apr 2000 - Mar 2003
    Reduced manufacturing process time by 50% and increased capacity by 50% after performing systems analysis, redesigning shop workflow and equipment layout, automating tasks, and eliminating unnecessary or redundant steps in the process.Improved customer service by reducing delivery time, segmenting territories, and assigning dedicated account representatives.Eliminated corporate bank debt and associated costs through increased cash flow by reducing receivables from over 120 days average to 45 days.Analyzed processes and procedures by preparing flow charts, identifying performance gaps and efficiency opportunities, and recommended and implemented productivity improvements. The results of which cut operating costs by 11% in one year.Defined business and sales and marketing strategies, developed business plan, created sales and marketing tactical steps and implementation timeline, and prepared supporting operating and capital budgets.Created company organizational structure, job classifications and specifications, performance goals and measures, and developed and implemented annual employee review process to promote and maintain standards of excellence and motivate employees. Results improved employment environment, raised morale, increased productivity, and reduced employee absences and turnover.Eliminated productivity limitations caused by computer system constraints by organizing and implementing a computer hardware conversion and MAS200 software implementation. As a result the company was able to process $500,000 more sales annually.Designed layout and functionality of website and supervised customized programming and launching.Created advertising concepts and marketing campaign to raise company name recognition in preparation for national sales growth and to broaden existing local customer base through direct marketing.
  • Arthur Andersen & Co.
    Manager, Financial Business Services, Business Process Outsourcing
    Arthur Andersen & Co. Jan 1999 - Apr 2000
    Greater Los Angeles Area
    Performed finance and accounting diagnostics for various businesses and recommended opportunities for efficiency or control and accountability improvements. Drafted budgeting and accounting processes and procedures. Prepared process maps and flow charts to assist client Management in evaluating and solving efficiency or control challenges, improve workflow, or serve as an employee training tool. Defined internal national consulting firm guidelines for Exceeding Customer Expectations program to ensure consistent quality customer service.
  • Marcomp, Inc.
    Cfo
    Marcomp, Inc. Jul 1997 - Nov 1999
    • Supervise Accounts Receivables, Accounts Payable, Inventory and Payroll.• Supervise month end closing process, all financial reporting, budgeting process and consolidations.• Prepare and analyze financial statements.• Perform monthly bank statement reconciliation.• Reduced overhead by centralizing contract administration, purchasing, payroll, accounts receivable, and accounts payable functions at corporate headquarters.• Improved invoicing process to ensure accurate and timely billings and collections by standardizing services and costs, developing appropriate forms, drafting procedures, and training personnel.• Developed and implemented inventory control practices and organized and performed physical inventory counts.• Implemented vehicle leasing program to reduce vehicle repair and maintenance costs.• Reviewed, evaluated, negotiated, and approved installation contracts to minimize risk exposure, reduce litigation costs, and ensure competitive pricing.• Established infrastructure, systems, policies and procedures necessary for an organized expansion.
  • Marco Mfg., Inc.
    Corp. Secretary, Treasurer, Asst. To The Ceo
    Marco Mfg., Inc. Jul 1995 - Nov 1998
    • Controlled cash by developing sophisticated financial cash flow tracking and projections model.• Managed banking relationships and negotiated financing needs including a revolving bank line, equipment leasing and financing, and surplus cash investments.• Assisted in coordination with legal counsel, audit and tax professionals.• Analyzed distributors financial statements to evaluate credit worthiness, recommend credit approvals, and open credit accounts with minimal corporate risk exposure including filing security agreements, letters of credit, and personal guarantees as appropriate.• Reduced daily sales outstanding from 60 to 42.2 days by developing and implementing accounts receivable management procedures and controls.• Administered company 401(k) Retirement Plan.• Supervised risk management programs including general business claims management, worker’s compensation, and labor related claims.• Implemented internal controls, procedures and policies.

Lori Morelli Skills

Marketing Strategy Brand Management Strategic Planning Business Planning Process Improvement Management Operational Efficiency Process Excellence Accounting Financial Reporting Budgets Accounts Payable Corporate Sustainability Financial Statements Accounts Receivable Risk Management General Ledger Analysis Cash Flow

Lori Morelli Education Details

  • Loyola Marymount University
    Loyola Marymount University
    International Finance
  • California State University Stanislaus
    California State University Stanislaus
    Business Administration/Management

Frequently Asked Questions about Lori Morelli

What company does Lori Morelli work for?

Lori Morelli works for Bdo Usa

What is Lori Morelli's role at the current company?

Lori Morelli's current role is Senior Director Marketing and Sales Enablement.

What is Lori Morelli's email address?

Lori Morelli's email address is lm****@****bdo.com

What is Lori Morelli's direct phone number?

Lori Morelli's direct phone number is +171396*****

What schools did Lori Morelli attend?

Lori Morelli attended Loyola Marymount University, California State University Stanislaus.

What are some of Lori Morelli's interests?

Lori Morelli has interest in Poverty Alleviation, Children, Arts And Culture, Health.

What skills is Lori Morelli known for?

Lori Morelli has skills like Marketing Strategy, Brand Management, Strategic Planning, Business Planning, Process Improvement, Management, Operational Efficiency, Process Excellence, Accounting, Financial Reporting, Budgets, Accounts Payable.

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