Lori Luechtefeld Email & Phone Number

Greater St. Louis Area

Wookit Media LLC generates content and communications that get noticed. As principal, I work with a network of media and marketing professionals to devise and fulfill on content strategies that connect consistently with target audiences in a meaningful way, across channels. As a former journalist, editor, and publisher, I have an intimate understanding of the ever-evolving media landscape and never-ending shifts in reader behavior. If your company is struggling to find its voice and be heard above the digital din, Wookit Media can help.

Greater St. Louis Area

WIT Strategy is not a PR firm, though we do generate press for our clients that compares favorably with that generated by PR firms. The difference is our approach. Clients, analysts, reporters, and others continually describe our approach as different – as deeper and more strategic than that of any PR or marketing firms they have done business with. We feel that our approach is the most effective and lasting way to grow a company’s brand and value. Before WIT Strategy, we were journalists, Washington lobbyists and industry leaders at major companies. Every one of us has written for our own, published bylines and done business in the interactive media segments our clients work in today. This background gives us the necessary experience to provide both a different perspective for our clients to be successful and a uniquely contextual and insightful perspective on industry idioms and issues that makes WIT Strategy the preferred resource for editors. That’s why so many of our client companies come from referrals gleaned from editors at our industry trade press. These reporters know they won’t hear from us until and unless we have something of value for them. It’s our job to work closely with our clients first to extract that value.

Working Remotely

As a contractor with Ascendant Network, I was responsible for the strategic planning, speaker recruitment, and tactical execution of all stage programming (earned and paid) for &THEN, The DMA Annual Event. For the 2017 program, I re-envisioned and re-crafted the association's approach to its three-day, multi-track conference, recruiting an unprecedented number of C-level brand-side speakers, along with industry luminaries across many disciplines. The resulting revitalized conference enabled DMA to deliver on its recent pivot from the Direct Marketing Association to the Data & Marketing Association at its most high-profile event of the year. Thanks to a rigorous programming approach and deep industry relationships forged during the recruitment process, the 2017 &THEN conference lineup held together beautifully even when a hurricane threatened to derail the event just 24 hours before the doors opened.

Orange County, California Area

Responsible for business operations and content (on stage and online) across the U.S. iMedia Summits and the company's online portal and publication, iMedia Connection. Previous roles with iMedia have included Publisher, Executive Editor, and Senior Editor, with responsibilities including:* Recruiting senior-level marketing professionals for on-stage programs at iMedia Summits* Managing in-house staff members and budgets across operations, editorial, content, video, design, development, and marketing functions, as well as a robust team of external contractors* Overseeing the complete editorial and advertising operations of a daily e-newsletter and web publication for marketing executives* Helming implementation and refinement of systems for content and project management, ad trafficking, email deployment, campaign attribution, and other key functions* Leading the marketing department supporting iMedia Connection and the iMedia Summits; spearheaded new content marketing initiatives across all communications * Development and refinement of the iMedia voice and the company's strategic position in the marketplace* Leading development of high-profile projects, including the annual iMedia 25 lists and awards programs* Conceiving and developing new products for iMedia Connection and the iMedia Summits* Acting as a liaison between the iMedia Connection publication team and the iMedia Summits team to effectively translate editorial content onto stage and facilitate deeper relationships with contributors * Duties in editorial roles have included: tracking industry trends and developing original article concepts around them; professional article recruitment and editorial calendar planning; multimedia content integration, including videos and podcasts; conducting interviews with high-profile industry thought leaders

Greater Los Angeles Area

* Oversaw full editorial cycle of bimonthly business publication (MX) and monthly e-newsletter (MX: Issues Update) for medical technology executives. Duties included article recruitment, enterprise reporting and writing, design and layout oversight, and proofreading* Produced and moderated live webcasts on varied industry topics* Coordinated educational sessions for annual conference for medical technology executives* Served as liaison with sales staff to ensure integrity while capitalizing on editorial calendar opportunities

Santa Monica, Ca

* Copy-edited daily content for publication; oversaw and approved final layout and design* Coordinated reporters, interns, and freelance contributors* Freelance production of periodic special sections to the Daily Press

* Enterprise reporting, writing, and editing of news content for three trade magazines (Pet Product News, Veterinary Practice News, Water Garden News)* Provided daily news content to publication websites* Extensive travel and networking duties

Columbia, Missouri Area

* Daily writing, researching, and administrative duties* Researched and wrote a special year-long series on journalistic interviewing techniques; later published in book for as “Interviews with the Interviewers” * Researched and wrote full-length environmental investigative reporting handbook for journalists

Columbia, Missouri Area

* Produced articles for the daily health, science, and environment beat* Worked weekly shift on general assignment desk