Lori Lukus Email & Phone Number

Greater Pittsburgh Area

Provide executive-level communications support for Customer Channels Group (global) and Research & Safety Market Division (North America and Emerging Markets) leadership. Develop and implement a targeted internal communications strategy and mechanisms to deliver overall strategic messaging to employees. Help drive employee involvement. Serve as liaison with Corporate Communications team to reinforce company-wide messages and standards. Support change management initiatives for Customer Channels and Research & Safety Market in conjunction with local human resources for site-related or business communication needs. Develop strategy and manage content for intranet and internal social media (Yammer).

Greater Pittsburgh Area

Greater Pittsburgh Area

Responsible for planning and execution of marketing activities that further accelerated the commercialization efforts of the company's digital pathology solutions. Developed and managed a cohesive brand identity, brand voice and messaging platform that allowed Omnyx to position its products, solutions and the company overall as a transformational leader in pathology and cancer diagnostics. As a joint venture between GE Healthcare and the University of Pittsburgh Medical Center (UPMC), Omnyx brought cutting-edge software development and broad medical device knowledge to healthcare organizations around the world.Directed the creative and execution for external/internal marketing communication initiatives. Built a content and digital marketing strategy through development of a dynamic web and social media presence. Created sales training and support programs and drove product positioning and messaging.

Bridgewager. Nj

Communications lead for the Cardiovascular & Specialty Care Patient Centered Unit from July 2012 to April 2013. Developed internal communications strategy to help effectively position newly appointed Vice President following the formation of the PCU, and served as his ongoing communications advisor. Lead all internal and external communications for FDA approval and launch of Auvi-Q®, the first and only epinephrine auto-injector with audio-visual cues. In April 2013, added responsibility for internal and external communications for Sanofi’s over-the-counter products division, Chattem. Major products include Allegra®, Cortizone® 10, Gold Bond®, Nasacort® AQ and the relaunch of Rolaids®. Led the successful communications strategy for the Rx-to-OTC switch of Nasacort® Allergy 24HR through AdCom, PDUFA and market launch. Developed the initial communications strategy for the Rx-to-OTC switch of Cialis. In October 2013, added responsibility as communications lead for the Oncology Patient Centered Unit and managed communications following Phase III failure of fedratinib, including major internal PCU restructure/downsizing.Traditional and social media issues management for various products including key OTC and pharmaceutical brands in my portfolio as well as Ambien®, furosemide, otamixaban and Multaq®, around sensitive topics such as drug shortages, pricing, advertising, litigation and clinical trial discontinuation.

Swiftwater, Pa

Managed product and corporate communications for adult booster and pediatric vaccines for Sanofi Pasteur, the vaccines division of Sanofi. Sanofi Pasteur is the world's largest vaccine company.Provided strategic communications counsel, agency management, issues management and media relations to support business objectives.Protected and enhanced the reputation of Sanofi Pasteur by neutralizing anti-vaccine sentiment through development and execution of pro-immunization and disease awareness campaigns.

Greater Pittsburgh Area

Managed brand, corporate and internal communications for North America.Provided strategic oversight, agency management, issues management and media relations support for leading consumer healthcare products such as, Aquafresh®, Aquafresh® White Trays™, BC Powder®, BreatheRight®, Contac®, Goody’s Headache Powder®, Oasis®, Os-Cal®, Sensodyne®, TUMS® Protected and enhanced brand and corporate reputation through management of numerous issues management projects involving packaging, product ingredients and quality, government and private clinical studies, consumer adverse events/complaints, product recalls, marketing/promotions irregularities and litigation.Wrote employee communications for internal vehicles such as company intranet site, plasma screens, email distribution, internal meetings and desk drops.Supported corporate diversity initiatives through leadership of, and participation in, employee networks.

Greater Pittsburgh Area

Senior level responsibility for business development, strategic planning, client relationships, account profitability and team management. Consistently developed, managed and executed award-winning communications programs that supported business goals and exceeded expectations.

Ba, Advertising And Public Relations

Activities and Societies: University Scholars

Master’S Degree, Communications Technology, Social Media

In Progress