Lori Lynn Pike Email & Phone Number

Napa, California, Us

Discover the unparalleled taste of Sonoma County's finest organic extra virgin olive oil. Nestled in the heart of the Russian River Valley, our family-owned, sustainably farmed orchard cultivates Arbequina and Frantoio olives. Meticulously grown using organic practices, our olives are hand-harvested and locally milled to guarantee superior quality and flavor. Certified by the California Olive Oil Council, our EVOO meets the highest international standards through rigorous lab analysis and sensory testing. Savor the distinctive taste of our passionately crafted olive oil—where every drop is naturally good!

At Uno Gelato you will experience the sublime flavours of true artisan handcrafted gelato, created and produced by an amazingly talented team of local craftsmen and women. You won’t find bubblegum flavoured gelato at Uno Gelato, but you will find year-round favourites as well as seasonal, farm-to-cone creations using the very best natural ingredients available. From Vancouver Island Sea Salt to Avalon Dairy organic milk and the freshest local fruits and herbs, Uno Gelato is a sensory experience you won’t forget.

• Public Relations consulting for wineries, restaurants and tourism associations across North America (Current: Uno Gelato)(Previous: Township 7 Vineyards & Winery, Hester Creek Estate Winery, Vanessa Vineyard, Okanagan Wine Festivals Society, Quails’ Gate Winery, McWatters Collection, TIME Estate Winery, PLUME Winery - Napa Valley, Valley of the Moon Winery - Sonoma, Lake Sonoma Winery, Ft. Berens Estate Winery, Inniskillin Okanagan, Jackson Triggs Okanagan, Local Lounge • Grille, Tourism Penticton)• Design and execute marketing and public relations communication plans • Key message development, write marketing promotional materials and public relations collateral • Draft and pitch press releases and story concepts to media across the Pacific Northwest and Canada• Competitive market research• Draft and execute winery and wine brand product launches • Plan and implement special events with media and consumers including winery lunches, dinners, receptions and charity fundraisers • Media training for key spokespeople• Social new media strategy and execution (website, twitter, facebook, foursquare, youtube, blogs)• Trade marketing planning and organization – pitch and execute BCLDB image programs, POS (backer cards, shelf-talkers, necktags), contests, in-store tastings, etc…• Winery community relations outreach with local charities for marketing partnerships/ sponsorships

• Design and execute public relations communication plan• Draft and pitch press releases and story concepts to media across North America• Lead responsibility for organizing and undertaking Media Familiarization tours for the year round Festivals, including developing appropriate messaging and media outreach• Collaborate with relevant tourism bodies and partner organizations in organizing and executing Media FAMs • Assist the Society in developing PR materials that convey its story• Instituted media metrics reporting for the society, with monthly PR summaries and quarterly dashboard reports for the Board

Kelowna, Bc, Ca

I taught the PR/Marketing component of Winery Assistant Certificate Program (Wine 24)

Vancouver, British Columbia, Ca

Responsible for all Mission Hill Family Estate Winery and Artisan Wine Co related public relations and events internationally, as well as PR for Mark Anthony's import wines in Canada.During my three tenure I increased media coverage by almost triple the previous rate, initiated a social new media program incorporating blogs and twitter into our communications, founded a professional events team overseeing on average 150 events across Canada a year, and instituted an internal and external communications process of quarterly newsletters and bimonthly company updates.

Ca

o Responsible for all external corporate communications planning and executiono Draft and implement marcom and PR strategy, including: brand building, corporate website and blog, speaking engagements, social new media, and eventso Establish and build relations with key media, analysts, thought leaders, and Web 2.0/open source communityo Oversaw lead generation activities such as: Google AdWords campaigns, tradeshows, web and print advertisements and joint partner marcom

o Responsible for all corporate communications initiatives including media, analyst, government, and community relationso Develop and implement strategic public relations plan; staff media training; write press releases; editorial calendar pitches; media audit; monitor media; arrange briefings with industry analysts; organize media/analyst tours, oversee corporate area of website; and write award entrieso Outreach with user groups and industry mavenso Responsible for organizing all external special events including tradeshows.o Supervised daily work with outside PR agency and small internal marcom team that assisted with event execution and collateral productiono Prior to ActiveState’s acquisition worked with the finance department on investor relationso Assist marketing, sales, and e-commerce departments with campaigns, competitive research, and product launches

Ba, Political Science

Ma, Political Science