Develop strategic targeted marketing campaigns, promotions and events that drive incremental growth in the Healthcare IT Communications industry. Identify opportunities for business use case studies, thought leadership and other content assets that communicate our overall value proposition.

Drive new product introductions and campaigns globally for the Industrial Market Segment. Concentrate on advancing marketing communications and increasing market share and penetration through strategic targeted promotions and content. Assess customer needs and create demand gen opportunities to achieve growth objectives. Develop and localize regional sales training, education, promotional materials and programs. Maintain strong relationships with outside sales teams, channel partners as well as Global Product Managers and GM's and other cross functional teams. Develop and maintain budget for global and regional accounts to achieve objectives.

Recruited to head strategic Aerospace/Defense/Medical vertical industry group. Execute strategic market growth plans. Devise lead generation campaigns for push pull initiatives resulting in improved sales funnel metrics. Effectively implement drip marketing with key sales funnel messaging and create relevant content utilizing outside suppliers.

Developing, establishing and maintaining B2B marketing strategies to meet organizational objectives of leading US OEM manfacturer. Effectively manage the marketing, advertising and promotional activities of both sister organizations and coordinate all marketing, advertising and promotional staff and activities. Conduct market research to determine market requirements for existing and future products and current market conditions and competitor information and develop and implement marketing plans and projects for new and existing products. Manage the productivity of the marketing plans and projects across multiple mediums including web, print, and social. Acquired by MW Industries, Inc. in 2015.

Strategic media planning, buying and tracking for B2B U.S. sales subsidiary of international developer and manufacturer of handheld test and measurement instruments. Facilitate all marketing communication initiatives including print, online, website, e-mail, direct mail, tradeshow, public relations and all other collaterol.

Advertising Manager for Regional Real Estate Offices. Coordinated and placed all media buys in major state newspapers. Responsible for rate negotiations and budget control.