Lori Brunetta Email & Phone Number

Community, Recreation And Culture Services Administrative Office

Russell Avenue Community Centre

• Currently, I manage operations and staff for 2 recreation community centers, oversee strategic program development and implementation, and handle community relations. I also execute special events (Pumpkinville, New.
• Doubled recreational program participants during tenure, including a significant increase in Spring and Summer enrollments from 663 to over 1,200.
• Drove an 80% reduction in program cancellations (due to low enrollment), from 60% to 12%.
• Secured community partnerships (private and non-profit) to engage subject matter experts and elevate program portfolio reputation and citizen interest.
• Steered operations for the city’s most valuable cultural asset: 105-year-old Lakeside Park Carousel; directed staffing, pricing, and maintenance for the antique tourist/community attraction.
• Instrumental in St. Catharines ranking as a top 10 Canadian municipality for Physical Literacy initiatives: First Canadian municipality to integrate physical literacy testing into programming; Authored Physical.

• I was contracted by the city to deliver strategic leadership and execute a premier, sporting event with 27 sports and 3,500 participants. I oversaw 19 venues, transportation (50 chartered coaches), accommodation (3,000.
• Catalyzed record-breaking attendance and ticket sales; transitioned the resulting $120k profit into a Games legacy fund to support sport-related capital projects and coaching initiatives in the Town of Collingwood.
• Exceeded both cash and value-in-kind fundraising goals; secured high-profile sponsorships, such as Canadian Tire.
• Orchestrated security protocols and logistics to accommodate the attendance of Prime Minister Stephen Harper.

• In this position, I directed all marketing, advertising, media, franchisee communications, branding, business plans, and strategic relationships. I liaised with 36 retail stores and head office to ensure seamless.
• Lifted average ticket price by 15% and converted 20% of all sales to online ordering; spearheaded implementation of company’s first online ordering system.
• Introduced a “pizza tracker” feature–one of the first pizza chains in North America; the visual value-add application allowed customers to monitor order progress in real time.

• I led all corporate-based fundraising programs and events, including Big Bike for Stroke, Mother Daughter Walk, Fit for Heart, Hockey for Heart, and Adventure Challenge in 7 cities. Additionally, I implemented business.
• Consistently met/exceeded $1.1M annual fundraising goal for the Simcoe and Muskoka region.
• Won HSFO Heart Award for surpassing annual fundraising target by nearly 30%; ranked top performing Ontario office.
• Instrumental advocate for passing Chase McEachern Legislation in Ontario (prevent personal liability lawsuits for use of public AED’s); collaborated with HSFO CEO to elevate AED awareness and influence government.

In this role, I oversaw all recreation centre operations (ice pads, gymnasium, fitness center, pre-school, and community facilities). I managed staffing, customer service, maintenance, and Leisure Guide development. Additionally, I served as General Manager, International Master Athlete Winter Games and coordinated summer camps for 5,000 children. I.

Formerly "The Ontario Sports Centre"

Associate’S Degree, Risk Management, Crm Designation

Enterprise Risk Management

Municipal Administration Program Certificate, Amcto Municipal Administration Program

Activities and Societies: Barrie Campus

Sports Administration Diploma, Community College Education

Oshawa Campus

Bachelor Of Commerce (B.Com.), Spad, Bachelor Of Commerce - Sports Administration

Sudbury Campus