Lori Mankin is a Marketing Director helping to make the world 🌍 a better place with B2B and B2C tech 💪🏻Advocate for sustainability, equality, mental health and neurodivergence. at Prism Digital Inc. She possess expertise in facebook, social media, press releases, marketing strategy, public relations and 10 more skills. Colleagues describe her as "During our time together at Lifesize, Lori Mankin’s product marketing expertise was a game-changer. She excelled in product education and sales enablement, creating programs that not only increased closed won rates but also boosted client adoption and renewals. Lori’s strategies led to a noteworthy increase in YoY software revenue and significantly improved client expansion efforts. Her focus on aligning marketing with sales and product teams made her a key player in our company’s success, ensuring that our go-to-market strategies were both effective and sustainable.", "I enjoyed working with Lori Mankin at Lifesize, where she excelled as Growth Marketing Manager. Lori led the BDR team in executing effective ABM and outbound campaigns, using her hands-on approach and data-driven insights to drive a 42% increase in monthly leads. Her focus on sales enablement, KPI-driven strategy, and partner education was key to our success. Lori’s ability to align sales and marketing while diving into data made her an invaluable asset to our team. While she was great at all these metric measurements, she also excelled at being someone you wanted to work with. Anyone would be lucky to have her on the team.", and "I worked with Lori for over a year at Lifesize while she was on the Marketing team and because of her, it was the most in-sync our two departments had ever been. Lori has an amazing skill of understanding complex product/feature sets quickly to determine how to run the most effective marketing campaign. She was not only able to reach valued customers to positively affect ARR, she has amazing emotional intelligence, always understanding when her efforts would make the largest impact. Lori is incredibly easy to work with, open communication and truly enjoyable to have on your team. It's rare to find someone who's committed to ensuring her marketing efforts were never at the negative costs to existing customers. Her vision and skillset is impressive and I hope to work with her again in the future."