Helping families and individuals live out their bucket list through independent, assisted-living and memory care at Robson Reserve at Sun Lakes.

Responsible for creation and implementation of strategic marketing plan to drive occupancy (census) and community traffic for upscale 154 unit Assisted Living and Memory Care community.Marketing DirectorRole identified targeted opportunities to spread brand awareness, community engagement and build relationships with senior industry professionals, community leaders and potential family members. Assist Sales Director with inquiry management, tours, follow ups, and constant… Show more Responsible for creation and implementation of strategic marketing plan to drive occupancy (census) and community traffic for upscale 154 unit Assisted Living and Memory Care community.Marketing DirectorRole identified targeted opportunities to spread brand awareness, community engagement and build relationships with senior industry professionals, community leaders and potential family members. Assist Sales Director with inquiry management, tours, follow ups, and constant replenishment of waitlist residents. Maintained ongoing waitlist for over 18 months.Direct Revenue Driver /Census Builder: 8/2021 – 6/2023worked 1,385 inquiries in the CRM databaseengaged with 244 new prospectssecured 31 move-insSuccessfully contributed to 94% or better occupancy for 20 months.Inhouse Events:* Created Dementia & Alzheimer’s Support Group -Bimonthly meetings have contributed to more than 150 attendees from Mesa community in attendance contributing to customer database and move-ins.* Education Presentations, Book signings, Women’s Health Happy Hour, Lunch & Learns* First Responder Appreciation Breakfast with over 100 attendees including Mayor, City Council and Police & Fire Chiefs. Earning media attention on several outlets.Marketing Design & Project Execution:* Created Marketing Strategy and successfully secured Best Assisted Living Best Senior Living & Best Place to Work Awards for 2022.* Successfully conducted Flu Vaccine (4) and COVID (6) clinics for residents and public. * Created 10 page electronic brochure for digital distribution.* Developed and launched Memory Clinic at The Summit to support the Enhance Protocol program including logo and branding package development and collateral creation.* Menu design for the Summit Dining room including Spanish and large print versions.* Custom design monthly print ads for five publications and several print directories. Show less

Responsible for planning all details and logistics for Tim Tebow Foundation Worldwide Night to Shine, a prom for people with special needs ages 14-75 including 275 guests, 270 caregivers and 700 volunteers for Chandler, Arizona location.Successfully led thirty team leaders through the event planning process, menu planning, vendor selection and negotiations, space planning and diagrams to accommodate and comply with ADA requirements of our special guests. Event included 200 foot Red Carpet… Show more Responsible for planning all details and logistics for Tim Tebow Foundation Worldwide Night to Shine, a prom for people with special needs ages 14-75 including 275 guests, 270 caregivers and 700 volunteers for Chandler, Arizona location.Successfully led thirty team leaders through the event planning process, menu planning, vendor selection and negotiations, space planning and diagrams to accommodate and comply with ADA requirements of our special guests. Event included 200 foot Red Carpet Walk, Limo Rides, Horse & Carriage, Horse Drawn Trolley, Hair & Makeup Stations, Karaoke, Carnival Games, Photo Booths, DJ and Dancing, Full Food Buffets in three locations, Medical Teams, Safety and Security Teams.Created and met $30k budget.Wrote content and managed guest registration system that included specifics on health, sensory, food and allergy information. Designed and managed event collateral including Save the Dates, Event Correspondence, Tickets and Post Event Communications. Recruited and coordinated 700 volunteers including 300 to act as “Buddies” and support staff for event. Created training content and hosted training events for 200 people per event including a video platform. Guest & Volunteer Team Lead 2017 Show less

Created effective, professional, custom branding and marketing materials, website content and market identification for businesses. From strategy to implementation and design to production we acted as an outsourced marketing department that trained existing employees to market their products and services.Specialized in:Grand Opening and Event Planning, Marketing Materials, Logo Design, Print, Branding Packages, Website Design, Website Content Writing, Graphic Design, Marketing… Show more Created effective, professional, custom branding and marketing materials, website content and market identification for businesses. From strategy to implementation and design to production we acted as an outsourced marketing department that trained existing employees to market their products and services.Specialized in:Grand Opening and Event Planning, Marketing Materials, Logo Design, Print, Branding Packages, Website Design, Website Content Writing, Graphic Design, Marketing Implementation, Sales Team Training Show less

Flooring distribution company for new home and commercial construction serving Western US.Initiated position and reorganized department, managing team of three assistants across two states. Reported to and supported President in administrative efforts. Managed travel calendar for upper management and territory managers and coordinated all showroom appointments for corporate location. Developed marketing budget and strategic plan by determining all annual events and obtaining sponsorship… Show more Flooring distribution company for new home and commercial construction serving Western US.Initiated position and reorganized department, managing team of three assistants across two states. Reported to and supported President in administrative efforts. Managed travel calendar for upper management and territory managers and coordinated all showroom appointments for corporate location. Developed marketing budget and strategic plan by determining all annual events and obtaining sponsorship partners. Defined long-term goals and objectives for department, building tracking system to improve accountability and determine ROI. Planned participation in nationwide events including presentations to trade shows, product knowledge training, and project management of launches. ▪ Returned $50,000 directly to bottom line by identifying manufacturer rebates through ongoing audits of past expenses.▪ Updated and synthesized branding message across organization with creation of communication guide, customer communication templates, and process for events and launches, followed by training of sales associates.▪ Reduced redundant spending by establishing system of checks and balances for event planning and purchasing. Show less

Premier interior design outsourcing solution for major homebuilders throughout California, Arizona, Nevada, Oregon, and Washington.Lead Merchandising AssistantProvided direction through merger of seven acquired companies across Western US, training new locations on power of volume buying while enveloping them into existing corporate mission and culture. Directed full lifecycle product management from review of potential new menu items to implementation of products into design centers… Show more Premier interior design outsourcing solution for major homebuilders throughout California, Arizona, Nevada, Oregon, and Washington.Lead Merchandising AssistantProvided direction through merger of seven acquired companies across Western US, training new locations on power of volume buying while enveloping them into existing corporate mission and culture. Directed full lifecycle product management from review of potential new menu items to implementation of products into design centers, updating 20 design centers seasonally. Managed team of three and all vendor relations, as well as product knowledge training.▪ Enabled more on-time home closings and increased builder business by improving rebates and pricing structure and streamlining inventories to enhance branding and buying power.▪ Increased incremental sales by creating one-stop-shop design packages. ▪ Improved vendor relations by providing training on layout, design, and best practices, showing vendors better ways to secure sales. Show less

Lodging real estate investment trust (REIT) with interest in 44 hotels, which operates under nationally recognized brands such as Marriott, Hyatt, Hilton, Starwood, and Fairmont.Developed strategies for increasing occupancy and hosting meetings and events as liaison with local, regional, and national corporations. Planned onsite events for up to 150 ranging from single- to multiple-day affairs. Crafted marketing tactics for community sales blitzes, creating marketing collateral and… Show more Lodging real estate investment trust (REIT) with interest in 44 hotels, which operates under nationally recognized brands such as Marriott, Hyatt, Hilton, Starwood, and Fairmont.Developed strategies for increasing occupancy and hosting meetings and events as liaison with local, regional, and national corporations. Planned onsite events for up to 150 ranging from single- to multiple-day affairs. Crafted marketing tactics for community sales blitzes, creating marketing collateral and organizing sales teams.▪ Integral to doubling revenue from previous year through targeted lead generation and account acquisition. Show less

Provides catering and event planning and design for individual and corporate events.Account ManagerOrchestrated and executed offsite catering events for 600+ people from design of venue and menu preparation through budgeting and staffing. Generated new leads through targeted business development activities. Managed relations with clients and vendors, negotiating all contracts.Key Accomplishments▪ Exceeded sales goals by 24% through community connections, networking… Show more Provides catering and event planning and design for individual and corporate events.Account ManagerOrchestrated and executed offsite catering events for 600+ people from design of venue and menu preparation through budgeting and staffing. Generated new leads through targeted business development activities. Managed relations with clients and vendors, negotiating all contracts.Key Accomplishments▪ Exceeded sales goals by 24% through community connections, networking opportunities, and building existing customer accounts.▪ Improved cost controls via development of template for tracking all costs associated with events, ensuring onsite accuracy and reducing time needed to develop RFPs. Show less