Lori Mastronardi Email and Phone Number
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Lori Mastronardi is a Senior Manager, Experience Design at BMO Financial Group at BMO Financial Group. She possess expertise in copywriting, content strategy, digital marketing, social media marketing, social media and 16 more skills. Colleagues describe her as "In my role as Senior Manager and Head of the BMO Digital Content Team, I had the privilege of managing Lori for more than two years. During this time, I found Lori to be an exceptional content strategist. She not only is a highly skilled writer and editor, she has an amazing eye for strategy. She approaches all projects intentionally and with a POV, and she is committed to providing the highest quality output in support of challenging digital and social media KPIs. She regularly goes… Show more" and ""I've had the great pleasure of working with Lori at BMO. She is an indispensable team member. She brings deep expertise to her work and facilitates the entire content strategy and content development process. I worked with Lori on several projects, and on each project, she brings joy to our work and to the team. All of Lori's clients have the highest praise for her work, her attitude, creativity, and fun ideas she brings. I would love to work with Lori again in the… Show more"
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Senior Manager, Experience DesignBmo Financial Group Jun 2020 - PresentToronto, Ontario, CanadaI lead our Join BMO portfolio, which helps new customers choose and apply for a bank account. I manage a team of talented product designers and content designers focused on optimizing both our bank account application and our BMO.com experience. In this role, I was given a 2023 BMO Leadership Award. Previously, I managed a team of content designers and product designers working across BMO.com, accessibility, and personalization in both Canada and the U.S. -
Senior Manager, Content StrategyBmo Financial Group Feb 2018 - Jun 2020I oversaw all content for the BMO mobile app—which Forrester recognized as #1 across the big banks for 2 years in a row. In this role, I led a team of content strategists who elevated the experience across our mobile app and BMO.com in both Canada and the U.S.
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Senior Content StrategistBmo Financial Group Jul 2017 - Feb 2018I was the lead content strategist on the complete redesign of the BMO Mobile Banking App and the creation of the BMO Skill for Amazon Alexa. After our redesign, Forrester gave our content a score of 91 (the highest across the big banks).
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Digital Content StrategistBmo Financial Group May 2016 - Jul 2017Toronto, Canada AreaIn this role, I created and executed content strategies for global digital properties including bmo.com and bmoharris.com. • Led content strategy for digital redesigns and optimizations that increased revenue and boosted conversion rates • Drove a mobile-first and needs-based approach that connected with our customers • Partnered with product and marketing stakeholders to define and create content that successfully supported marketing campaigns, product launches and other business goals• Collaborated with an agile team of developers, UX designers, QA analysts, digital managers and key business stakeholders to launch projects effectively • Managed freelance writers and supported new hires to ensure all copy adheres to brand standards, SEO best practices and overall project goals• Worked closely with BMO’s social media team to create compelling content that resonates on multiple platforms
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Editorial Manager, Digital & Channels MarketingBmo Financial Group Nov 2014 - May 2016Toronto, Canada AreaAs editorial manager, I brought complex financial topics to life by presenting them in a conversational and easy-to-read format. Here are a few highlights:• Managed the creation, approval and publication of 100+ articles and infographics annually • Propelled our financial blog to become a Finalist at the Content Marketing Awards, which is the largest international content marketing awards program• Created content strategies that met company objectives while fulfilling customer needs, including a redesign that boosted revenue by 15% YOY as well as numerous site optimization experiments that also helped increase revenue • Partnered with social media managers to create compelling content that drove results on Facebook, Twitter and LinkedIn
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Freelance Copywriter & ConsultantLori Mastronardi Jun 2013 - PresentToronto, Canada AreaI enjoy working with small businesses and start-ups—helping them define, create and fine-tune their brand voice. My specialties include digital content strategy, copywriting, email marketing and style guides. Past clients include: • The Bullet: Helped develop/refine the brand voice and content strategy for The Bullet’s daily newsletter & website explainers • Blue Ant Media: Wrote ad copy, show descriptions, e-course material and taglines to support specialty channels such as Makeful, T+E, Cottage Life, Love Nature and HIFI• BRIKA: Provided editorial direction for newsletters and website content• Corus: Collaborated with creative manager on social media campaigns and wrote branded articles • The London Free Press: Wrote a weekly column covering the city’s music sceneIf you’d like to learn more about my freelance business, swing by my site: lorimastronardi.com
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Copy LeadEluxe Nov 2012 - Jun 2013Toronto• Helped build and fine-tune overall brand voice and strategic direction• Conceptualized and created final copy for e-commerce marketing campaigns, including newsletters, ad units and social media• Wrote sponsored articles and product descriptions• Expanded social media influence through Twitter and Instagram• Tracked and analyzed sales targets and social media campaigns• Worked with a small team to launch The LUXE Life, a fashion and lifestyle website. My role included creating weekly features, writing and editing content, and working with freelancers
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Copy Manager, MarketingRogers Media Mar 2011 - Nov 2012Toronto, Canada Area• Played a key role in the development and execution of marketing strategy for consumer and trade divisions• Wrote copy to support print, radio and digital campaigns. Highlights include: • iVillage Canada launch: Wrote all marketing and PR copy for the global brand’s Canadian launch • RDeals brand: Part of a three-person team responsible for creating brand look and voice • Rogers Digital Media redesign: Wrote all copy for corporate website and re-branding campaign -
CopywriterSweetspot.Ca Jul 2008 - Mar 2011As part of a small but mighty team, we won 3 Canadian Marketing Awards for a campaign called The Sweetest Giveaway Yet. In this role, I also:• Wrote ads, email newsletters, and press releases for all major marketing campaigns• Copyedited all editorial content, including daily email newsletters across four cities • Wrote our 70-page brand guidelines document to provide guidance to the entire team
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Assistant Product Manager, Book ClubsScholastic Sep 2006 - Jul 2008Remember picking out books from the Scholastic Book Club flyers? I helped choose the books we featured and also wrote and/or edited the materials. -
Deputy EditorThe Gazette (Uwo) May 2005 - Apr 2006As Deputy Editor, I supported the daily publication of our university newspaper. I helped manage a 20-person editorial team and a $300,000 budget.Before moving into my Deputy Editor role, I was an Arts & Entertainment Editor for two consecutive years.
Lori Mastronardi Skills
Lori Mastronardi Education Details
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Media, Information & Technoculture
Frequently Asked Questions about Lori Mastronardi
What company does Lori Mastronardi work for?
Lori Mastronardi works for Bmo Financial Group
What is Lori Mastronardi's role at the current company?
Lori Mastronardi's current role is Senior Manager, Experience Design at BMO Financial Group.
What is Lori Mastronardi's email address?
Lori Mastronardi's email address is lo****@****ail.com
What is Lori Mastronardi's direct phone number?
Lori Mastronardi's direct phone number is (416) 867*****
What schools did Lori Mastronardi attend?
Lori Mastronardi attended Western University.
What skills is Lori Mastronardi known for?
Lori Mastronardi has skills like Copywriting, Content Strategy, Digital Marketing, Social Media Marketing, Social Media, Editorial, Copy Editing, Digital Media, Advertising, Email Marketing, Marketing, Editing.
Who are Lori Mastronardi's colleagues?
Lori Mastronardi's colleagues are Serina Truong, Vinesh Thomas, Joy Lidder, Kathleen Fowler, Jennifer Talarico, Yanett Pizarro, Simone Kommer.
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Lori Mastronardi
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