Lori Maxfield Email & Phone Number

Eastsound, Wa, Us

Seattle, Washington, United States

Drive new feature development through all stages of the product life cycleCollaborate with business stakeholders, developers, administrators, QA, UAT to ensure coordinated communication of timelines and deliverablesCoordinate the progress of initiatives under the Run the Business pipeline

Shoreline, Wa

Responsible for college communications, focusing on maximizing the student recruitment process from inquiry and application to enrollment and retention. Oversee marketing platforms, including Salesforce CRM, Pardot email campaigns and external recruitment events. Collaborate with communications and marketing team to implement marketing strategic plan. Serve on key committees in support of creating a culture of communication. Analyze enrollment metrics to support strategic enrollment management goals of the institution.

Greater Seattle Area

Managed marketing portfolio for non-profit organization providing intensive English training, group programs, and customized consultancy services.- CRM Database: Developed process and implementation for Salesforce CRM system. Launched Pardot email marketing campaign with team. - Recruitment: Evaluated global recruitment statistics to analyze marketing trends. Liaised with universities on marketing plans to recruit qualified international students from diverse populations. - Events: Presented professional development workshop seminars at quarterly meetings of AWISA: Association of Washington International Student Affairs. Hosted A.C.E.'s annual events at International NAFSA conventions (2011-2014)

Developed and maintained an annual marketing plan; directly managed all printed and online projects within team of 4 staff. Responsible for hiring, training, performance reviews, and project organization.Delivered critical analysis of 8 competing service providers to evaluate marketing strategies and tactics (product, packaging, price points). Reported to Executive Team on action plan to strengthen ISEP‟s market position.Commended by ISEP President for designing „Year in Review‟ executive presentation for Board of Directors.Advocated for international education with NAFSA on Capitol Hill and with grassroots student advocacy.Increased social media presence with 27% growth in the ISEP Facebook group to over 8,000 members.Repackaged and expanded the ISEP Ambassador program for alumni to apply globally acquired transferable skills toward marketing ISEP programs and building their career portfolios.

Strengthened the impact of ISEP branding by outsourcing graphic design work to reduce labor costs. Achieved a more professional, cohesive, and appealing visual style of printed catalogs, handbooks, and annual reports.Analyzed data from stakeholder surveys to redesign publications, thus improving visual image and usability.Responsible for the project management, editing, production, and shipping of all printed publications.Increased ROI; negotiated 50% reduction in foreign shipping expenses and 10% cut in printing expenses.

Organized the development and administration of a workshop series to facilitate multicultural student issues. Coordinated workshop speakers, attendees, materials, budgets, venues, catering, marketing and evaluations. Completed analysis of intercultural communication among participants; presented research at conference.

Managed a portfolio of international student exchanges, including recruitment, placement, and follow through.Provided guidance, strategic communication, and risk management for university stakeholders and students.Created online and printed marketing toolkits for site visits at 12 ISEP members in the US, UK, and Canada.

Managed a portfolio of international student exchanges, including recruitment, placement, and follow through. Provided guidance, strategic communication, and risk management for university stakeholders and students. Created online and printed marketing toolkits for site visits at 12 ISEP members in the US, UK, and Canada.University of Surrey Centre for Excellence in Professional Training &

Created marketing brochures, website and trade show materials for environmental analysis laboratory.

Maintained office systems at international IT firm, organized travel plans, assisted global project managers.

Master Of Arts, Intercultural Communication With International Business

Activities and Societies: 1st class honors with distinction (UK equivalent: 4.0 GPA); departmental scholarship recipient; SCEPTRE.

Ba, Sociology And Communication Studies

Activities and Societies: Delta Sigma Rho - Tau Kappa Alpha; Alpha Chi; student senate; newspaper staff; forensics and debate society.