Lori M. Brooks Email & Phone Number

Norman, Ok, Us

Shape the future direction of Reach Out and Read by leading the external affairs and positioning of the national nonprofit, which leverages pediatric well-child visits to serve 4.4 million children through a network of 36,000 clinicians. Drive public awareness, brand visibility and overall marketing and communications strategies to raise the profile of Reach Out and Read (which strengthens families with young children through guidance from medical providers about nurturing relationships through shared reading). Create and manage national relationships. Elevate the impact of the organization’s vision, values and commitment to empowering and increasing equity in the communities that we serve, nationwide. Lead national strategy development and implementation efforts in public relations; communications and branding; public policy and advocacy; national partnership management and development; and supporting Affiliates marketing, branding and communications efforts.

Consult on crisis management and messaging as well as strategic planning. Build brand voice and campaigns. Write, edit and design promotions and marketing.

Oklahoma City, Oklahoma Area

Led and developed (and directed the team that implemented) communications, marketing and engagement strategies to grow the reputation, impact and development efforts of — and drive traffic to — Oklahoma Contemporary. Turned high-level brand concepts into engaging print and digital promotions, resulting in more than 9 million bimonthly impressions. Managed, mentored, trained and coached marketing and communications staff, in person and remotely, as well as mentored and coached employees throughout organization. Analyzed and communicated audience segments and needs. Worked with leadership to plan development and programs for $30 million new campus. Served as gatekeeper of brand voice and look. Created and/or guided editorial and visual direction and ensured consistency of print collateral, including development proposals, and all digital (advertising, social, web, email) communications and marketing. Tracked, measured and communicated the effectiveness and ROI of marketing and communications strategies. Delivered strategic marketing, communication and engagement tactics to leadership, board and other stakeholders. Cultivated and enhanced relationships with media and key influencers and drive earned media. Identified challenges and issues that could impact brand perception and value. Provided expertise and assistance in crisis management and messaging. Edited all outward-facing communications. Prepared and oversaw budgets totaling $650,000.

Positioned CMA as a leader in college media education for advisers, professors and students. Plan and execute marketing, branding, public relations and awards programs. Managed collegemedia.org, social media accounts and promotional materials. Planned and executed CMA’s two annual 1,200- to 3,000-attendee conventions, workshops and other events, including programming 325+ sessions and special activities, overseeing promotions, securing speakers and sponsors, researching venues and negotiating contracts, preparing and managing budgets up to $260,000, creating deadlines and schedules, recruiting and overseeing volunteers and staff, and establishing registration procedures.

Norman, Ok

Managed multiple-publication department at the University of Oklahoma. Recruited, trained and advised staffs. Oversaw budgets, marketing, sales and production schedules. Served as editor and main administration liaison for the University of Oklahoma Visitor Guide (circ. 50,000). Developed and directed overall unit efforts, including communications, public relations, recruiting, professional development and events. Managed strategic planning for special projects such as circulation of The Oklahoma Daily.

Norman, Ok

Taught features practicum class for the Gaylord College. Included topics such as feature writing, copy editing, design, photography and market research.

Provided professional development and training for college advisers, editors and staffs, including oversight of programming for more than 3,500 attendees of two national conventions.

Organized, designed and edited retrofit manual, outlining process for makeover of Sonic locations.

Developed and executed Price College communication, marketing and branding strategies. Managed all publications, including Price Magazine. Created development proposals and assisted with strategy. Worked with local and national media to promote the college. Guided students in communication and marketing. Oversaw budgets of more than $250,000. Coordinated web design and content.

Created public-relations plan for Chickasaw Nation. Analyzed survey about needs; designed and edited stories.

Edited and slotted wire, local, sports and business copy on deadline for two editions. Wrote headlines, created fact boxes, proofed graphics. Slotted and typeset pages. Ran morning news meeting. Edited and designed in-house newsletter.

Bachelor Of Arts, News Communications

Education record