Lori Meloche Email & Phone Number

Mississuaga, On

Started Marketing Department for company, managing marketing staff members. Planned and executed marketing strategy and execution for different lines of businesses. Prepared marketing and training material for websites, sales teams and customer service. Redesigned company website and new marketing website, blog and social media. www.profilecanada.com• Delivered projects on time and within budget by prioritizing and managing IT group of three employees.• Enhanced growth by working with President and IT to execute seven new local directory websites.• Created stronger financial positioning by executing automated online product with e-commerce.• Improved and maintained current websites through directing IT department for HTML/cold fusion site changes and building and launching new WordPress marketing sites with strong SEO.• Provided valuable statistics by using analytics tools to monitor website activity of more than three million monthly users, campaigns, leads and sales flow.• Built and continually improved multi-step online processes for user interfaces and client dashboards.• Increased sales opportunities by project-managing Marketing, IT and Sales departments to launch new product line.• Built relationships with vendors and developed internal company processes within partnership agreements.

Mississauga On

(Returned to position following departure of business co-owner, who had assumed role in 2009).Responsible for managing IT department in executing projects. Assisted in selling Safety Product business: negotiations, due diligence, new-owner training, and transition while moving business to British Columbia. Restructured and downsized team and physical locations.• Increased online functionality and SEO of websites through collaborating with company President on websites for Electronic Division.• Drove online marketing in conjunction with President through creation of new business strategy of shifting from print to online.

Mississauga On

Planned and executed multiple marketing tradeshows and events. Expanded locations, project-managed renovations of new offices and expansion to two office locations.• Achieved financial growth of Safety Product line by distribution through multiple channels throughout Australia, UK and North America.• Placed safety products in 175 stores of Canada's largest safety distributor, Acklands Grainer, as well as portfolio of more than 2000 safety sales reps.• Enhanced education of my team on fulfillment process within Acklands' very high customer service and shipping expectations.• Nurtured relationship within Acklands Grainger organization to continually market products to sales teams.• Created financial benefits by partnering with competitor to sell Safety Products, leading to the competitor purchasing Safety Product business.

Mississauga On

Planned and executed sales training events. Project-managed and designed a new Search Engine Optimized website with an overseas IT team.• Increased leads to sales team by improving online presence with site consisting of more than 1000 product SKUs and hundreds of pages of relevant safety content.• Successfully managed $50,000/year budget for Adwords campaigns.• Enhanced safety for Hospitality industry with launch of new successful safety program.

Mississauga On

Managed move of business from Guelph to new facility in Mississauga. Managed renovations of new facility. Created new brand identity for SafetyWorld.• Improved shipping and handling process for clients while decreasing company's hard costs.• Enhanced design and production quality of products, while keeping production costs under budget.• Partnered with 20th Century Fox to launch Simpsons branded safety program, and marketing launch of new brand.

Toronto, On

Managed the Graphic Design Department responsible for publishing The Canadian Trade Index, Solunet Twin Plant Guide and Financial Post's Fixed Income, Survey and Directory of Directors Publications. Managed Owen Media Partners brand recognition as well as all marketing material for the business.

Toronto, On

Designed artwork typeset the Canadian Trade Index Buyers Guide. This 4 hard cover set, gives industrial purchasers product and service information from Canadian industrial and manufacturing companies.

Mississauga, On

Ivey Management Program

Graphic Design