Lori Mitchell Email & Phone Number

Senior Buyer managing 7 key categories including Health and Wellness, Compression Hosiery, Mobility and Beauty/Personal Care. Responsible for sourcing all new product for catalog and the web. Increased overall demand in my categories by 20% 2019 to 2020, and by over 300% 2020 to 2021 YTD.Introduced over 300 new items in 2020 with a 43% success rate.

Assumed responsibility for the Fresh Finds catalog and website. Managing a team of three direct reports with bottom line responsibility and annual sales volume.

Manage a team of two direct report professionals with bottom line responsibility for the Wise & Well catalog and website.In January 2018, launched the Wise & Well catalog and website, a start-up brand targeting a different demographic than the typical Harriet Carter customer. Wise & Well offers health and personal care products to the baby boomers. The focus of the catalog and website is to present items in a positive, upbeat manner. Established the creative presentation of both the catalog and website. Determined product/category mix. Introduced new processes and procedures for managing inventory.

Cleveland, Ohio, Us

Managed team of eight direct report professionals with bottom line responsibility for five catalog titles and annual sales volume. Reported to the Executive Vice President.• Managed team of 22 direct and indirect employees responsible for the branding, product sourcing, category analysis, pagination, creative presentation for 5 distinct catalogs.• Led strategic initiatives for the branding, category and email assortments for three dedicated websites.• Launched two new catalog titles.  Time for Me  FeelGood Store • Launched the Time for Me catalog and website, a start-up brand targeting a different AmeriMark customer.• Relaunched and rebranded FeelGood Store catalog. Managed move of inventory, established new products assortment and new creative, reestablished vendor relationships, and grew sales volume. • Launched FeelGood Store website with expanded product assortment.• Headed five catalog brands and grew GDS and contribution, showing growth even during recession. The five brands generated most of the “non-membership program” operating contribution for the company. • Developed new shoe buying strategy for FeelGood Store in 2009, reducing overall cancel rate.• Introduced web only drop ship programs of holiday food, horticulture and personalized jewelry.

Cleveland, Ohio, Us

• Hired as Catalog Manager for Windsor Collection jewelry catalog. • Rebranded the title, revamped the creative, photography, fonts, covers for more upscale approach. • Promoted to lead Healthy Living catalog, doubling sales volume in three years while increasing page count from 32 pages to its current 64 pages.• Moved key oversize mobility items to a direct import basis resulting in a significant decrease in COGs.

North Canton, Ohio, Us

• Headed combined merchandising, purchasing and forecasting departments for all direct mail promotions.• Conducted aggressive price negotiation utilizing a combination of domestic and direct import source.• Reduced inventory within the first year in all categories by more than 50% through strict inventory management and restructuring of purchasing policies and procedures.