Lori Mitchell Email & Phone Number

Senior Buyer managing 7 key categories including Health and Wellness, Compression Hosiery, Mobility and Beauty/Personal Care. Responsible for sourcing all new product for catalog and the web. Increased overall demand in my categories by 20% 2019 to 2020, and by over 300% 2020 to 2021 YTD.Introduced over 300 new items in 2020 with a 43% success rate.

Assumed responsibility for the Fresh Finds catalog and website. Managing a team of three direct reports with bottom line responsibility and annual sales volume.

Manage a team of two direct report professionals with bottom line responsibility for the Wise & Well catalog and website.In January 2018, launched the Wise & Well catalog and website, a start-up brand targeting a different demographic than the typical Harriet Carter customer. Wise & Well offers health and personal care products to the baby boomers. The.

Cleveland, Ohio, US

• Managed team of eight direct report professionals with bottom line responsibility for five catalog titles and annual sales volume. Reported to the Executive Vice President.
• Managed team of 22 direct and indirect employees responsible for the branding, product sourcing, category analysis, pagination, creative presentation for 5 distinct catalogs.
• Led strategic initiatives for the branding, category and email assortments for three dedicated websites.
• Launched two new catalog titles.  Time for Me  FeelGood Store
• Launched the Time for Me catalog and website, a start-up brand targeting a different AmeriMark customer.
• Relaunched and rebranded FeelGood Store catalog. Managed move of inventory, established new products assortment and new creative, reestablished vendor relationships, and grew sales volume.

Cleveland, Ohio, US

• Hired as Catalog Manager for Windsor Collection jewelry catalog.
• Rebranded the title, revamped the creative, photography, fonts, covers for more upscale approach.
• Promoted to lead Healthy Living catalog, doubling sales volume in three years while increasing page count from 32 pages to its current 64 pages.
• Moved key oversize mobility items to a direct import basis resulting in a significant decrease in COGs.

North Canton, Ohio, US

• Headed combined merchandising, purchasing and forecasting departments for all direct mail promotions.
• Conducted aggressive price negotiation utilizing a combination of domestic and direct import source.
• Reduced inventory within the first year in all categories by more than 50% through strict inventory management and restructuring of purchasing policies and procedures.