Lead the strategic marketing and go-to-market efforts for Wevo’s suite of EV charging management software solutions. My role includes developing and executing comprehensive product marketing strategies, creating compelling messaging and positioning, and driving market awareness for Wevo’s innovative products across multiple regions. I work closely with cross-functional teams, including sales, product development, and customer success, to ensure alignment and deliver maximum value to our target customers. Additionally, I lead efforts to improve lead generation and conversion, craft SEO-optimized content, and manage product launches, all while ensuring brand consistency and a customer-centric approach. Through data-driven insights and a deep understanding of market trends, I enable Wevo to stay at the forefront of the EV charging industry.

Head of marketing for a solar energy startup. Owned all aspects of marketing and communications including brand, creative, content, demand generation, digital marketing, events, marketing operations, PR and sales enablement. Partnered with CEO and executive team to develop and execute the marketing strategy, scale the team, and institute operational excellence across the organization for the next phase of growth to scale the company.

Marketing leader responsible for the planning, management, and execution of all marketing functions to drive awareness, growth and profitability. Responsible for development of marketing strategy and execution for the brand. Oversee all digital marketing efforts including paid social, paid search, display, and other. Partner with sales team to develop high-impact content across all digital channels. Lead marketing automation efforts within HubSpot, including building email campaigns, landing pages, workflows, nurture campaigns, and blog posts.

Served as the creative driving force behind developing and executing marketing and the communication cadence for internal and external clients. Worked closely with multiple clients to revitalize their content strategy to target specific audiences across various consumption touchpoints and formats. Lead goal discovery and engagement meetings to assess needs, create ideations, and formulate action plans for a broader content marketing strategy. Created online and print marketing collateral to assist clients in tapping into multiple marketing mediums to include website development, digital ads, email campaigns, social media, catalogs, and sales materials.

Held full accountability in developing the annual marketing and communication plan for all ACVIM live and online learning events by engaging a full spectrum of traditional and digital communication channels. Evolved the company's tone, voice, and brand across all event marketing platforms to include promotional materials, email cascades, public relations, media advertising, website, attendee and exhibitor communications, program guides, event signage, and mobile app content. Utilized critical metrics, KPIs, and analytics to measure the impacts of consumer engagements and campaign success. Guided and shaped creative team discussions on event projects to design immersive experiences that amplified the company brand and connected them to intended audiences. Developed messaging, copywriting, and publication of all media, public information, and press briefing materials following the agreed-upon concept to ensure a consistent learning event message.Led the strategic and creative concept development of new corporate brand standards, annual conference re-branding, and sub-brand refreshing.Redesigned the conference mobile app, resulting in a 17% increase in mobile app installations.Launched a new conference eDaily digital newsletter, generating a 62% open rate.Leveraged best practices, emerging technologies, innovations, and feedback to continuously improve the communication approach, resulting in the second-highest attended conference in history.Built a strong brand positioning and public relations platform by launching a 12-month marketing calendar to keep internal stakeholders and external vendors on point to meet critical deadlines.Increased sponsorship revenue and created new sales opportunities by revamping the communication and marketing for the Exhibit and Sponsorship Prospectus.

Worked closely with multiple departments to plan and develop product launches by ensuring marketing and branding objectives were in place to support sales growth. Oversaw the development and management of the marketing budget for all expenditures related to advertising, promotions, events, and tradeshows. Analyzed market trends, consumer insights, and customer feedback to formulate new business development, marketing, and product positioning strategies.Led the redesign of the company's annual product catalog and spearheaded the rollout of a new drinkware brand.Refreshed the email campaign strategy, resulting in an increased open rate by 14% over the previous year.

Built the marketing department from the ground up for a fast-growing pen manufacturing company by putting in place policies, procedures, budgets, and the corporate branding identity. Directed the development of new products from ideation through launch, assisted revenue teams to determine pricing structures, and managed 3rd-party product testing. Designed the product catalog, digital/traditional marketing collateral, and brand style guide templates for all marketing channels.Supervised a 3-member marketing team by prioritizing assignments, coordinating workflows, evaluating performance, and offering coaching to professionally develop a high-performing team.Instituted marketing plans and created lead-generation content, resulting in obtaining 350+ customers monthly.Assisted in growing the company from 0 to $5M in annual sales by optimizing website and online presence.Achieved multiple PPAI Image Awards for successful marketing campaigns and redesigning the wesbite, received the "Gold Award for Integrated Supplier Product Marketing," "Silver Award for Supplier Branding," and "Bronze Award for Supplier Self Promotion Campaigns."

Increased non-dues revenue by 38% through member reengagement strategies and successfully acquired board approval for 7 new member benefit programs in 12 months. Pioneered a Regional Affiliate Pantone Program and FedEx Program by drafitng independent strategies for each association, resulting in improving revenue performance by 40%. Created a Marketing Tool Kit and Booth-In-A-Box for regional associations to promote their Affinity Programs at events and trade shows. Redesigned the PPAI’s ecommerce website, expanded online offerings, and increased revenue.

Served in a multi-faceted role to lead the development and delivery of quality training and staff development services across key business areas to build a robust Learning Management System (LMS) program. Increased live event participant numbers by 20%, grew registrations by 85%, and reduced costs by 20% through the implementation of new online webinar software. Added an additional revenue stream of $15K annually by creating webinar sponsorship packages.

Managed the digital marketing and websites for the multi-million-dollar manufacturer of promotional pens and business accessories. Developed and directed marketing and communication strategy for the website and social media platforms. Executed advertising campaigns related to the digital marketing programs, SEO/SEM, and display campaigns. Accountable for campaign budgets, collaborated with the interdepartmental team to ensure consistent branding messages were put forward to increase the return on investment.