Marketing Specialist
Current-Owns the majority of our company’s content creation.-Key focus on owning organic search presence & results; create, develop and coordinate daily/weekly/monthly/seasonal content initiatives - planning, writing, posting, editing, scheduling, analyzing performance, curating quality backlinks, etc.-Collaborates on and owns a majority of original, keyword-driven content creation for all online media — website landing pages, Learning Center, email, social media, etc.-WriteS and/or editS all web content optimizing for user experience (UX), including accuracy, readability, SEO, and appropriateness for the target audience/medium.-Audit/analyze results and rankings to stay on top of trends and opportunities.-Targets and engages audiences and identifies new or refined content initiatives.-Identifies, creates, and manages digital marketing content to support the rest of the team, plus track campaigns & their impact. -Works with the marketing team to plan & execute any event or other special project.-Key voice of the Frame It Easy brand; collaborate during the brainstorming and execution of partnerships and marketing initiatives.