Lorina Tan

Lorina Tan Email and Phone Number

Brand Management @
Lorina Tan's Location
Metro Manila, Philippines
Lorina Tan's Contact Details

Lorina Tan work email

Lorina Tan personal email

Lorina Tan phone numbers

About Lorina Tan

SKILLS & QUALIFICATIONS:• Marketing Plan Strategy & Execution• E-Commerce & Search Engine Marketing• Consumer Insight & Market Research • Community Management • Business Expansion in International Markets

Lorina Tan's Current Company Details
CGIC

Cgic

Brand Management
Lorina Tan Work Experience Details
  • Cgic
    Business Unit Head
    Cgic Dec 2013 - Present
    Metro Manila
  • Rocket
    Regional Marketing Analyst
    Rocket Jun 2013 - Dec 2013
    Bangkok, Thailand
    • Drove site traffic through budget management & implementation of SEM bidding strategies and tools • Reduced cost of customer acquisition by 80% through strategic optimization of Google & Bing ads • Subject matter expert for regional ad text development
  • Shg, Thailand
    Product Manager
    Shg, Thailand Sep 2012 - May 2013
    Thailand
    • Built local brand awareness and sales growth for through strategic BTL & PR activities• Developed strategic positioning to create new category in the Thai mouthwash segment
  • Shg, Thailand
    International Key Account Manager, South East Asia
    Shg, Thailand Apr 2012 - May 2013
    Thailand
    • Drove business growth & local brand acceptance through strategic marketing plan implementation in South East Asia Market• Managed end-to-end export process for top SEA key accounts including Hong Kong, Singapore and Taiwan
  • Finance
    Customer Campaigns Manager, Marketing Office
    Finance Aug 2011 - Mar 2012
    Philippines
    • Developed and executed customer campaigns to increase retention rate and exceed year-end collection targets• Designed a visual model of the company’s 5-year plan for achieving the desired customer experience which was submitted to the AIA regional headquarters in Hong Kong and is currently being used in improving customer service across all customer touch-point functions in the Philippines
  • Finance
    Management Associate
    Finance Aug 2010 - Aug 2011
    Philippines
    • Drove various company-wide employee engagement initiatives ranging from event planning to renovation of physical facilities and improvements in internal systems as part of a special change management task force• Accomplished a diverse range of projects for assessment by respective company executives in different key business-driving departments, including Marketing, Investments, Operations and Sales
  • Fmcg
    Marketing Intern
    Fmcg Apr 2009 - Jun 2009
    Philippines
    · Recommended future business development strategies for the brand based on market research and consumer insight · Lead artwork design and copywriting for 2 below-the-line promotions · Constructed a Market Research Archive Retrieval System endorsed by Market Research Manager and Marketing Manager for rollout to entire Marketing Department

Lorina Tan Skills

Business Analysis Marketing Strategy Market Research Cross Functional Team Leadership Strategy Brand Management Consumer Marketing Consumer Insight Business Expansion Management Business Development Marketing Digital Marketing Market Analysis Leadership Strategic Planning Marketing Communications Project Management Business Strategy

Lorina Tan Education Details

Frequently Asked Questions about Lorina Tan

What company does Lorina Tan work for?

Lorina Tan works for Cgic

What is Lorina Tan's role at the current company?

Lorina Tan's current role is Brand Management.

What is Lorina Tan's email address?

Lorina Tan's email address is lo****@****ada.com

What is Lorina Tan's direct phone number?

Lorina Tan's direct phone number is +6391783*****

What schools did Lorina Tan attend?

Lorina Tan attended Ateneo Graduate School Of Business, Ateneo De Manila University.

What are some of Lorina Tan's interests?

Lorina Tan has interest in Retail Management, International Business Expansion, Business Consulting, End To End Brand Management, Digital Marketing, Export Management.

What skills is Lorina Tan known for?

Lorina Tan has skills like Business Analysis, Marketing Strategy, Market Research, Cross Functional Team Leadership, Strategy, Brand Management, Consumer Marketing, Consumer Insight, Business Expansion, Management, Business Development, Marketing.

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