• Drove site traffic through budget management & implementation of SEM bidding strategies and tools • Reduced cost of customer acquisition by 80% through strategic optimization of Google & Bing ads • Subject matter expert for regional ad text development

• Built local brand awareness and sales growth for through strategic BTL & PR activities• Developed strategic positioning to create new category in the Thai mouthwash segment

• Drove business growth & local brand acceptance through strategic marketing plan implementation in South East Asia Market• Managed end-to-end export process for top SEA key accounts including Hong Kong, Singapore and Taiwan

• Developed and executed customer campaigns to increase retention rate and exceed year-end collection targets• Designed a visual model of the company’s 5-year plan for achieving the desired customer experience which was submitted to the AIA regional headquarters in Hong Kong and is currently being used in improving customer service across all customer touch-point functions in the Philippines

• Drove various company-wide employee engagement initiatives ranging from event planning to renovation of physical facilities and improvements in internal systems as part of a special change management task force• Accomplished a diverse range of projects for assessment by respective company executives in different key business-driving departments, including Marketing, Investments, Operations and Sales

· Recommended future business development strategies for the brand based on market research and consumer insight · Lead artwork design and copywriting for 2 below-the-line promotions · Constructed a Market Research Archive Retrieval System endorsed by Market Research Manager and Marketing Manager for rollout to entire Marketing Department