Lori Nyberg Email & Phone Number

Account Executive in Hybrid-Workplace Solutions Group (HSG) - Corporate clients include Walmart, Sam’s Club, Costco, BJ’s Warehouse, HSN and QVC.

San Diego, California

Corporate Clients: Costco, Sam’s Club, U.S. military (global retail)• Increased revenue 20% YOY, driving sales for top-tier customers, despite 75% customer travel budget decrease • Expanded Costco’s TV assortment, resulting in $113,000,000 gross sales and a 105% increase YOY• Increased overall military business 30% across all categories YOY• Secured 50% more placement across major advertising programs, boosting Sony’s footprint 100% for military retail • Strengthened key account executive relationships, monitored metrics such as inventory levels, turns, and sales contracts, supported quarterly business assessments and periodic business reviews, and boosted account sales• Negotiated yearly vendor program agreements across accounts while forecasting and monitoring related expenses

Greater San Diego Area

Paramount Pictures Home Media Distribution is the multi-billion dollar consumer packaged goods (CPG) / retail arm of Paramount Pictures and one of the world’s leading providers of physical media (Blu-Ray/DVDs). Corporate Clients: Costco, Netflix, Fred Meyer, Albertsons, Kroger, WinCo• Managed a $40,000,000 book of business across 30 accounts, providing direct sales, customer support, order management, product introductions, and deal structuring / negotiation for 5,000 unique products• Increased sales 25% by exploiting gaps in potential retail sales opportunities• Exceeded quotas with key accounts by $3,000,000 or 10% while division only grew 6%• Increased sales with top customer by 160% YOY• Delivered a 50% higher profit margin and $10,000,000 in new business with innovative sales program• Negotiated and managed $50,000,000 in trade funding support to create compelling programs that stimulated sales, secured top placement, sustained sell-through for the product’s life cycles, and ensured Paramount was viewed as an industry leader

Greater San Diego Area

Corporate Clients: Costco, Netflix, Fred Meyer, Albertsons, Kroger, WinCo• Sold 20% more product by developing integrated sales and marketing programs• Increased accounts’ sales 22% with minimal marketing spend via cutting-edge customer growth program• Reduced operating costs by 25% and increased sales 30% by detecting produce performance gaps and pivoting promotional funding to digital sales• Reduced risk of returns by 20% by executing goal tracking and order forecasting to precisely distribute product to each customer• Managed assigned budgets and constantly pursued revenue and cost optimization• Collaborated across customer organizations to boost shelf share and drive increased business

Greater Minneapolis-St. Paul Area

Universal Music Group is a multi-billion dollar global CPG / retail distributor of compact discs (CDs), ranked as the worldwide market share leader and ranked among the top 3 in U.S. market share. Corporate Clients: Best Buy, Walmart, Target • Led marketing of new / existing products to national and regional retail accounts. Netted $1,000,000 in new business by creating an inventive national retail product campaign• Developed retail promotions with accounts’ regional marketing managers, including in-stores, tour support, and new store openings. Top promotion resulted in 15% sales growth over the previous year• Increased product sales by 25% for each targeted market through creative regional retail promotions