Lori O' Connell is a Chief Brand Strategist, Partner at Sor Branding. She possess expertise in advertising, direct mail, online advertising, b2b, hospitality and 29 more skills. Colleagues describe her as "Lori was actually way overqualified for what my construction company needed, but she definitely took things to the next level with everything she did as far as re-branding, strategic advertising, launching a new website, and the most precise reporting I have ever seen. Lori would be a fantastic acquisition to anybody in need of marketing and advertising for their company.5 Stars" and "I have been fortunate to have worked with Lori for more than six years as board members of The Greater New York Chapter of HSMAI. A professional through and through, from overseeing all facets of our chapter’s marketing to overseeing the entire chapter, as President for two years, Lori has been key in raising our chapter’s profile by pursuing creative, cost-effective (we are a non-profit, after all) marketing solutions. She drove our membership strategy by creating a unified, branded… Show more"