Lori Persiponko Email & Phone Number

New Hope, Pa

- Develop company foundation and guidelines, implement interior design process flow for residential and commercial projects; identify improvement areas and create solutions to grow market share, and diversify our project portfolio. - Conduct market research to include geographic, demographic, and psychographic data; create project profile stories, determine buying behaviors, understand generational preferences, and illustrate design trends.- Establish company marketing and business strategies; initiate and lead efforts for online and offline marketing - develop strategy, define target markets, and build market share.- Understand the competition for client projects; stay current on interior design trends.- Build online presence - maintain gacekdesign.com, develop digital strategy, introduce SEO/SEM. - Create company presence on Facebook, Twitter, LinkedIn, Pinterest, and Houzz.- Seek out new business for interior design efforts to include developers, builders, realtors, hospitality, commercial and private clients.- Establish core partnerships with trades to offer value and expertise to all projects.

Edison, Nj

- Lead strategic marketing efforts for the NY, NJ, and PA area including 21 active communities and 11+ communities in planning.- Manage a $4.5MM budget and maintain an effective media mix to support an 8% conversion rate in 2011. - Implement critical marketing deliverables and act as primary decision maker on creative executions and media strategy, (delivered 6 community grand openings, 34 model grand openings, 1 clubhouse grand opening and 10 new sales offices in 2011).- Support a broad range of target markets with diverse products and price points ranging from $159,000 to $2MM.- Research demographics and understand trends in the industry to deliver solutions; collaborate with key team members and better serve the consumer's needs. Align with relevant brands, (successfully initiated unique partnerships/events that generated 44% increase in traffic in 2011).- Seek out cost effective initiatives,(saved the firm $761,000 in 2011 via merchandising strategies, TV negotiation, and innovative sales office presentations).- Counsel and serve as expert consultant on niche/co-branded marketing to K. Hovnanian directors in their local efforts.- Manage staff of marketing professionals. Report to Division President and influence marketing initiative to the Group level and the Corporate team.

Langhorne, Pa

- Lead marketing and sales efforts for an 18 county business unit encompassing 28 active sales communities and 8+ communities in planning.- Research and analyze geographic markets, homebuilding competitors, historical marketing efforts and market forecasts.- Develop creative strategies to achieve corporate sales and marketing objectives; concentrate on ways to effectively reach homebuyers via education, brand awareness and direct response vehicles. - Manage a staff of sales, marketing and internet managers.- Lead sales strategy and marketing initiatives for the Division; report directly to the Division President.

Nj And Pa Locations

- Provided leadership for sales team in the Delaware Valley Division; coached and guided a team of 20 sales associates; provided training and onsite skills development to maximize sales conversion and minimize cancellations.- Coordinated marketing events with community project managers, marketing managers.- Maintained up to date and in-depth knowledge of competitive communities and local real estate markets; aligned strategically with real estate professionals.- Provided continuous benchmarking of corporate and competitive strengths and developed strategy to capitalize on the differences. - Served as seller's agent, cultivated relationships with prospective buyers, secured sales contracts and successful closing statistics.- Demonstrated working knowledge of home construction, design selections, and mortgage financing products to strengthen sales relationships. - Million Dollar New Home Sales Award, Silver Level 2004- Sales Associate of the Quarter, 2nd and 4th quarters, 2004- Champions Circle Sales Award - Top 15 associates for 2004- Sales Consultant of the Year, 2004

Rumson, Nj

- Residential specialist for the purchase and sales of single family homes and town homes.- Recipient of the 2002 NJAR Circle of Excellence Sales Award.- Member of Coldwell Banker 2002 Multi Million Dollar Sales Club.- Ranked number 8 out of 62 sales associates in closed sales in 2002.- Ranked number 7 in Buyer Controlled Sales in the Rumson, NJ sales office in 2002.

Plainsboro, Nj

initiated and formed targeted relationships with best of breed internet companies; incubated and integrated technology into ML business units; negotiated content syndication and content sharing relationships to leverage MLs uinique properties; promoted askmerrill.com

Plainsboro, Nj

evaluated media planning on ability to deliver ad messages to target market; acted as key contact with media industry reps; managed financial cost accounting for $90 million budget: integrated efforts to include the Financial Consultant network through direct response marketing programs

Bs Economics, Accounting, Marketing School Of Business

Activities and Societies: Zeta Tau Alpha, member of Phi Theta Kappa Honor Society, recipient of the Judith Deacon Tartaghia Scholarship

Bachelor Of Arts (B.A.), Design And Merchandising

Education record