Multi-award winning books “Being Small (Isn’t So Bad After All) and “The Tooth Fairy’s Tummy Ache.” Book #3 due for release in 2021.

Collaborate with multiple publications to research, compose, and produce a variety of articles.• Currently partnering with Chicago Parent Magazine, publishing a range of articles in the monthly print and digital magazine.• Featured in multiple major publications, including Scary Mommy, Brit + Co, Chicago Scene Magazine, Columbus Alive, Daily Candy, Hey Baby, Indianapolis At Home Magazine, Indianapolis Monthly Magazine, The Columbus Dispatch, and Time Out Chicago Kids.

Co-owner of Foreword Publicity, the only publicity firm built BY authors, FOR authors.

Devised and implemented strategic procedures to drive attendance and maximize revenue while promoting the MSI brand. Collaborated with internal and external agencies to establish and enact multi-channel marketing and advertising plans. Directed development of all promotional programs including planning events, contests, and on- and off-site activations. Conducted qualitative and quantitative research, acquiring vital insight from current guests and potential patrons. Coached, mentored, and supervised marketing staff, providing crucial performance feedback to amplify growth and productivity. • Directed planning and execution of 2017 and 2018 “Christmas Around the World and Holidays of Light” marketing plan, achieving the highest exhibit attendance in 14 years with a 21% year-over-year increase. • Spearheaded “Long Live Curiosity” brand campaign launch, resulting in 60% ad recall rate and a positive shift in brand perception.• Created and enacted revenue-generating partnerships with major brands, including Coke, Subway, Frito Lay, and Whole Foods Market, successfully extending the museum’s public reach.

Conceived strategic marketing visions while implementing integrated marketing plans across all channels to boost attendance, drive revenue, and foster awareness of planetarium goals. • Championed development of 2015 “Space is Freaking Awesome” rebranding campaign, attracting 500K+ visitors for the first time since 1993 with a 22% year-over-year increase.• “Space is Freaking Awesome” campaign received Illinois Excellence in Tourism Award and Gold OBIE Award.

Strategically identified and defined customer acquisition, upsell, and retention targets while conceiving creative marketing campaigns and devising strategies to garner and retain customers and subscribers. Sustained marketing schedule for direct mail, print, radio, web, out of home, and direct response and brand awareness tactics. Oversaw planning for all special events, including building launches, festivals, and sponsored events. • Achieved 5% increase in telesales and 11% increase in customer retention from 2011 to 2012 through implementation of innovative campaigns.• Garnered 22% of new customers in 2012 through calculated direct mail initiatives.• Forged and fostered key relationships with programmers to develop sales staff training opportunities and obtain co-op project funding.• Established charitable partnerships with non-profit organizations in serviceable footprint