Oversee channel programs targeted towards the trade, distribution/wholesalers, energy partners, and buying groups within North America. Leading a team that daily engages with our trade partners to help grow their businesses in their local markets while creating awareness/education to create greater adoption.Drive product and promotional activites to create a broader knowledge base, while increasing sales and marketshare. Strategically build GTM plans with Energy Partners to create increased sales and consumer awareness in targeted markets.Consistently innovating new ways to help grow market share through programs, promotions, while enhancing existing processes and identifying new ways to increase productivity.Work collectively across all levels of the organization to cultivate trust and in an environment of hyper productivity and results.

Developing market strategies for growth markets, program development with distribution partners, and overseeing digital content strategies.

Provide marketing consulting services to various clients as it pertains to digital strategies, brand awareness, lead generation, and advertising. Developing integrated marketing plans and affiliate and channel relationships to grow revenue.

Developed and managed strategic marketing plans and budgets for three business portfolios, corporate marketing, and sales operations.· Directed a team of marketing professionals andagencies to develop and execute on marketing plans and strategies.· Developed and oversaw marketing automation integration utilizing SFDC to provide insight into pipeline management and lead generation activities.· Planned, developed, and implemented a successful corporate logo and image rebranding.· Cultivated new and existing partner relationships to drive co-marketing efforts and lead generation activities.· Oversaw the coordination of over 50 events a year.· Strategized, planned, developed, and deployed an industry first; segment terminology of an emerging technology – GeoIoT (Geospatial Internet of Things).· Implemented three marketing automation solutions and two CRMs.· Nurtured internal brand evangelism through internal communications, promotions, and employee social media user groups. Key Accomplishments:· Represented marketing as one of six senior leaders in the company; met quarterly and annually to review forecasting, provided a status of marketing and sales operations, as well as assisted in business plan development.· Refined and grew the corporate brand in the GIS industry through digital marketing strategies to include aggressive social media plans, online and print advertising, webinars, e-newsletters, as well as, partner collaboration, and thought leadership.· Launched two corporate websites increasing business presence.

Partner Acquisition, Fostering of Affiliate Relationships, Online Ad Placement, Propose and Develop overall Affiliate Program which includes local and national delineation.Introduced, fostered, and facilitated social media presence.Consulted on Web site design, brand and functionality to ensure optimum and mutually beneficial Affiliate Branding.Proposed integrated online store to promote and sell affiliate products and services.Introduce affiliate sponsorships for philanthropic and socially responsible activities and events in Alaska.

Lead a team of senior partner and channel marketing managers to evangelize key national and global partnerships through events, seminars and collaborative marketing efforts resulting in bundled product solutions.Managed a department budget of $1.5M.Created regional partner marketing plans for a $6B corporation through implementing go-to-market strategies with internal constituencies, including; business development, marketing, sales, and product experts. Supported field marketing during partner marketing rollout campaigns based on field priorities and requirements. Deliverables included FAQs, presentations, webinars, competitive response sheets, sales guides and partner guides.

Managed staff of channel marketing professionals.Reengineered and directed the global partner program while adding a channel for professional services partners. Implemented e-marketing and partner relationship management (PRM) tools to streamline partner engagement and track revenue. Directed and managed a global partner program consisting of 900 participating companies. Grew top-tier partnerships through innovative marketing initiatives to drive leads and co-brand through bundling of products to increase revenues by 10 – 15%.

Managed global field marketing staff and Internet services team for corporate Internet and intranet web sites. Created and deployed full-scale global marketing alliance program increasing company market share and exposure by $1.4 million by leveraging co-branding opportunities with over 130 customers and partners.Trained outside, inside and channel sales teams on marketing alliance program.Promoted community and charitable involvement through the alliance program by providing corporate sponsorships and negotiated discounts through sales to host non-for-profit web sites for marketing exposure within their advertising mediums.

Built brand awareness and engaged in strategic co-branding opportunities by working and leveraging sales, channels and professional services relationships.Managed and hired department of regional representatives to work a long side of sales and field marketing.Evangelized the Exodus image through nationally sponsored partner events by region and was recognized among industry leaders as experts in Internet infrastructure.Proposed new marketing alliance program to executive team by presenting new program guidelines, messaging, logo and collateral.Researched, negotiated and signed, within three weeks, initial 13 marketing alliance partners.

Built, staffed and managed corporate Internet services and field marketing departments.Developed and maintained corporate image and brand management as designated by executive leadership in accordance with corporate objectives through effective marketing programs utilizing: direct mail, advertisements, media, public relations, collateral, corporate events and tradeshows.Designed and directed the development and implementation of company’s first corporate website by facilitating industry focus groups, competitive web site comparisons and end-user experiences.Engaged with partners and customers to build value-add components to corporate web site.

Managed a yearly $3M marketing budget.Hired and directed team of marketing professionals while defining strategies and tactics, including: sales collateral, corporate website, communications, conferences and seminars, direct mail campaigns, corporate presentations, and training materials.Created market reconnaissance program for new sales territories and brand awareness. Contributed significantly to the strategies, tactics and management of all marketing operations while transitioning to an Application Service Provider (ASP); a first for the Healthcare industry. Successfully rebranded company to better align corporate image with healthcare industry.

Co-managed marketing and public relations functions while reporting to the CFO and CEO. Responsible for managing media, public and investor relations.Assisted with fulfillment on RFP’s and sales collateral to the field.Created productivity and reorganization plan to increase fulfillment to vendors.Coordinated and facilitated employee morale programs.

Managed the relocation of employees to a worldwide Operations Center from San Leandro, California to San Antonio, Texas.Participated in all phases of design, construction, and facilities planning for five buildings on 110 acres. Interviewed and recommended for hire 200+ new employees. Managed public relations with Texas Governor’s office and the City of San Antonio before, during and after relocation.Created and launched the Operation Center's first employee recognition program and newsletter with a circulation of over 800.