Lori Hall

Lori Hall Email and Phone Number

Global Director of Customer Advocacy @ Micro Focus
Austin, TX, US
Lori Hall's Location
Austin, Texas, United States, United States
Lori Hall's Contact Details

Lori Hall personal email

Lori Hall phone numbers

About Lori Hall

Proven marketing leader experienced in the information technology and software industry. Skilled in Product Marketing, Customer Advocacy, Business Process, Marketing Management, Customer Relationship Management (CRM), Enterprise Search, and Enterprise Content Management. Pragmatic Marketing Certified (PMC-III).

Lori Hall's Current Company Details
Micro Focus

Micro Focus

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Global Director of Customer Advocacy
Austin, TX, US
Lori Hall Work Experience Details
  • Micro Focus
    Global Director Of Customer Advocacy
    Micro Focus
    Austin, Tx, Us
  • Micro Focus
    Global Director Of Customer Advocacy
    Micro Focus Oct 2020 - Present
    Newbury, Berkshire, Gb
    I lead the Customer Advocacy team at Micro Focus which is tasked with activating customers as advocates, allies, and collaborators. I provide strategic guidance to a cross-functional team comprised of product marketing, social media, digital marketing, peer review, and customer advocacy professionals, with the goal of driving customer references, customer stories and case studies, customer videos, customer advisory programs, and peer to peer reviews.
  • Micro Focus
    Product Marketing Director, Data Privacy & Protection Solutions
    Micro Focus Apr 2019 - Oct 2020
    Newbury, Berkshire, Gb
    Head of global product marketing for Data Privacy & Protection solutions which help our customers gain information insight, automate policy enforcement, and protect information from creation to disposition. Lead product and solutions marketing team for product messaging and differentiation, pipeline development, lead generation, content marketing, sales enablement, thought leadership, and develop campaigns and content including white papers, brochures, web pages, videos, webinars, and social media, as well as plan and support customer, field, digital, and industry activities to showcase solutions and engage with customers and partners. Compliance solution lead across Security, Risk & Governance portfolio extending to NetIQ, ArcSight, Voltage, Secure Content Management for compliance with regulatory, industry, and jurisdictional requirements; Information Archiving portfolio product marketing.
  • Micro Focus (Formerly Hp / Hewlett Packard Enterprise)
    Senior Product Marketing Manager
    Micro Focus (Formerly Hp / Hewlett Packard Enterprise) Sep 2017 - Apr 2019
    Newbury, England, Gb
    Managed global product and solutions marketing for Information Governance solutions focused on Information Archiving for the financial services industry as well as global compliance and privacy regulations (including GDPR), analytics, archiving, unstructured data file analysis, and eDiscovery solutions. I owned strategy and execution of the global strategic marketing plan and defined the core product messaging to be used as the foundation for all sales and marketing activities, customer interactions, and events, as well as manage the overall Information Management & Governance product marketing budget. Additionally, I delivered messaging and differentiation, pipeline development, lead generation, content marketing, sales enablement, thought leadership, and developed campaigns and content including all marketing collateral, web pages, videos, webinars, and social media, as well as planned and supported customer, field, digital, and industry activities to showcase solutions and engage with customers and partners.
  • Hewlett Packard Enterprise
    Sr. Product Marketing Manager
    Hewlett Packard Enterprise Feb 2017 - Sep 2017
    Houston, Texas, Us
    In this role, I managed global product marketing for HPE Information Governance focused on analytics, archiving, unstructured data file analysis, and eDiscovery solutions. Developed and executed the global strategic marketing plan, and defined the core product messaging to be used as the foundation for all sales and marketing activities, customer interactions, and events. Delivered product messaging and differentiation, pipeline development, lead generation, content marketing, sales enablement, thought leadership, and developed campaigns and content including white papers, brochures, web pages, videos, webinars, and social media. Planned and supported customer, field, digital, and industry activities to showcase solutions and engage with customers and partners.
  • Hewlett Packard Enterprise
    Marketing Operations Manager
    Hewlett Packard Enterprise Nov 2015 - Feb 2017
    Houston, Texas, Us
    In this role, I managed the marketing budget for the BU, keeping track of committed and spent funds, PO processing, Invoice payments, etc. I also identify opportunities and provide solutions to improve marketing operational efficiencies. Additionally, I assist with marketing planning and coordinate marketing programs across various groups (BU, digital marketing, field marketing, events, sales enablement, etc.).
  • Hp
    Senior Segment Product Marketing Manager
    Hp May 2014 - Nov 2015
    Palo Alto, Ca, Us
    In this role, I focused on marketing information governance solutions to the legal segment, including enterprise content management, information archiving, and eDiscovery. I worked closely with product development, sales, channel, programs, and corporate marketing to deliver compelling and differentiated positioning, messaging, promotions, sales tools, analytics, competitive intelligence, and leadership to drive product success and increase the sales pipeline.
  • Levit & James, Inc
    Director Of Product Innovation
    Levit & James, Inc Apr 2011 - Apr 2014
    Leesburg, Va, Us
    I was responsible for working with the Product Design committee to select and evaluate areas for new product development, as well as the design and development of the products. I also assisted with marketing new and existing products, including creating marketing and tutorial videos and presentations.
  • Docauto, Inc.
    Vice President, Marketing & Communications
    Docauto, Inc. Jun 2008 - Dec 2010
    Peachtree Corners, Georgia, Us
    I was responsible for defining and implementing the product marketing strategy, messaging, and communications for DocAuto products. I managed the company’s outbound product positioning, marketing, messaging, and deliverables to clearly discuss and communicate product value and benefits to analysts, customers, prospects, and partners. I assisted the sales team by giving product demonstrations and sales consulting for solutions.As Director of Product Knowledge, I was responsible for helping to define, maintain, and disseminate all aspects of product knowledge for DocAuto products, for the benefit of our employees, resellers, subcontractors, and clients.
  • Xmlaw, Inc.
    Product Marketing Manager
    Xmlaw, Inc. Aug 2007 - May 2008
    Us
    I assisted the CEO with product marketing efforts by creating marketing materials, sales and marketing presentations, and organizing the company's first ever User Conference. I also managed trade show appearances.
  • Softwise Corporation
    Director Of Client Services
    Softwise Corporation Jan 2005 - Aug 2007
    Us
    Managed support services and client relations for SoftWise products. As Project Coordinator, I worked as project manager for new implementations and migrations of SoftWise products for its clients.
  • Goodwin Procter
    Senior Paralegal & Litigation Technology Specialist
    Goodwin Procter Feb 2004 - Dec 2004
    Global, Us
    Responsible for advising the firm, its attorneys and its clients on preferred methods of automating litigation.
  • Goodwin Procter
    Applications Support Analyst
    Goodwin Procter Feb 2001 - Feb 2004
    Global, Us
    iManage Certified Systems Engineer responsible for maintenance and upgrades of iManage document management system servers and desktops; responsible for development in Microsoft Office Suite, including creation of custom macros, templates and forms, as well as integration of third-party applications; responsible for third-tier end-user support on all desktop applications.
  • Goodwin Procter
    Coordinator, Word Processing Department
    Goodwin Procter Aug 1999 - Feb 2001
    Global, Us
    Provided overall assistance to the Manager of Support Services in the daily management of the Word Processing Department; acted as liaison between the IT and Word Processing Departments; responsible for overseeing the daily work flow within the Word Processing Department; provided expert technical advice and guidance as to document format quality to the Word Processing Staff.
  • International Legal Technology Association (Ilta)
    Interwoven Peer Group Vice President
    International Legal Technology Association (Ilta) Feb 2003 - Dec 2004
    Chicago, Illinois, Us
    Acted as Vice President of the Interwoven Peer Group for ILTA; moderated the Interwoven PG listserv, planned education sessions through the year as well as the Interwoven Peer Group sessions track for the annual ILTA conference.
  • Palmer & Dodge Llp
    Word Processing Coordinator
    Palmer & Dodge Llp 1998 - 1999
    Us
    Formed and managed the firm's first day time word processing department.
  • Mcglinchey Stafford
    Secretary/Paralegal/Systems Admin
    Mcglinchey Stafford 1994 - 1997
    Nationwide, Us, Us
    Litigation secretary and paralegal as well as systems admin for remote office.

Lori Hall Skills

Document Management Sharepoint Management Software Documentation Project Management Product Marketing Business Process Strategy Enterprise Software Program Management Leadership Information Technology Microsoft Office Cloud Computing Knowledge Management Marketing Customer Relationship Management Records Management Business Analysis Process Improvement Customer Service Product Development It Management Enterprise Content Management Saas Product Management Business Intelligence Salesforce.com Team Leadership Information Management Customer Relations User Interface Design Software Project Management Software Development Thought Leadership Application Integration Enterprise Search Integration Professional Services Content Management Marketing Strategy Marketing Management Strategic Planning B2b Marketing Multi Channel Marketing Social Media Marketing Lead Generation Business Development Public Relations Strategic Partnerships Blogging Social Media

Lori Hall Education Details

  • University Of Phoenix
    University Of Phoenix
    Business And Management
  • Northeastern University
    Northeastern University
    Business Administration
  • Nederland High School
    Nederland High School

Frequently Asked Questions about Lori Hall

What company does Lori Hall work for?

Lori Hall works for Micro Focus

What is Lori Hall's role at the current company?

Lori Hall's current role is Global Director of Customer Advocacy.

What is Lori Hall's email address?

Lori Hall's email address is lo****@****ail.com

What is Lori Hall's direct phone number?

Lori Hall's direct phone number is +44 1635 5*****

What schools did Lori Hall attend?

Lori Hall attended University Of Phoenix, Northeastern University, Nederland High School.

What are some of Lori Hall's interests?

Lori Hall has interest in Education, Children.

What skills is Lori Hall known for?

Lori Hall has skills like Document Management, Sharepoint, Management, Software Documentation, Project Management, Product Marketing, Business Process, Strategy, Enterprise Software, Program Management, Leadership, Information Technology.

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