Lori Hall Email & Phone Number

Austin, Tx, Us

Newbury, Berkshire, Gb

I lead the Customer Advocacy team at Micro Focus which is tasked with activating customers as advocates, allies, and collaborators. I provide strategic guidance to a cross-functional team comprised of product marketing, social media, digital marketing, peer review, and customer advocacy professionals, with the goal of driving customer references, customer stories and case studies, customer videos, customer advisory programs, and peer to peer reviews.

Newbury, Berkshire, Gb

Head of global product marketing for Data Privacy & Protection solutions which help our customers gain information insight, automate policy enforcement, and protect information from creation to disposition. Lead product and solutions marketing team for product messaging and differentiation, pipeline development, lead generation, content marketing, sales enablement, thought leadership, and develop campaigns and content including white papers, brochures, web pages, videos, webinars, and social media, as well as plan and support customer, field, digital, and industry activities to showcase solutions and engage with customers and partners. Compliance solution lead across Security, Risk & Governance portfolio extending to NetIQ, ArcSight, Voltage, Secure Content Management for compliance with regulatory, industry, and jurisdictional requirements; Information Archiving portfolio product marketing.

Newbury, England, Gb

Managed global product and solutions marketing for Information Governance solutions focused on Information Archiving for the financial services industry as well as global compliance and privacy regulations (including GDPR), analytics, archiving, unstructured data file analysis, and eDiscovery solutions. I owned strategy and execution of the global strategic marketing plan and defined the core product messaging to be used as the foundation for all sales and marketing activities, customer interactions, and events, as well as manage the overall Information Management & Governance product marketing budget. Additionally, I delivered messaging and differentiation, pipeline development, lead generation, content marketing, sales enablement, thought leadership, and developed campaigns and content including all marketing collateral, web pages, videos, webinars, and social media, as well as planned and supported customer, field, digital, and industry activities to showcase solutions and engage with customers and partners.

Houston, Texas, Us

In this role, I managed global product marketing for HPE Information Governance focused on analytics, archiving, unstructured data file analysis, and eDiscovery solutions. Developed and executed the global strategic marketing plan, and defined the core product messaging to be used as the foundation for all sales and marketing activities, customer interactions, and events. Delivered product messaging and differentiation, pipeline development, lead generation, content marketing, sales enablement, thought leadership, and developed campaigns and content including white papers, brochures, web pages, videos, webinars, and social media. Planned and supported customer, field, digital, and industry activities to showcase solutions and engage with customers and partners.

Houston, Texas, Us

In this role, I managed the marketing budget for the BU, keeping track of committed and spent funds, PO processing, Invoice payments, etc. I also identify opportunities and provide solutions to improve marketing operational efficiencies. Additionally, I assist with marketing planning and coordinate marketing programs across various groups (BU, digital marketing, field marketing, events, sales enablement, etc.).

Palo Alto, Ca, Us

In this role, I focused on marketing information governance solutions to the legal segment, including enterprise content management, information archiving, and eDiscovery. I worked closely with product development, sales, channel, programs, and corporate marketing to deliver compelling and differentiated positioning, messaging, promotions, sales tools, analytics, competitive intelligence, and leadership to drive product success and increase the sales pipeline.

Leesburg, Va, Us

I was responsible for working with the Product Design committee to select and evaluate areas for new product development, as well as the design and development of the products. I also assisted with marketing new and existing products, including creating marketing and tutorial videos and presentations.

Peachtree Corners, Georgia, Us

I was responsible for defining and implementing the product marketing strategy, messaging, and communications for DocAuto products. I managed the company’s outbound product positioning, marketing, messaging, and deliverables to clearly discuss and communicate product value and benefits to analysts, customers, prospects, and partners. I assisted the sales team by giving product demonstrations and sales consulting for solutions.As Director of Product Knowledge, I was responsible for helping to define, maintain, and disseminate all aspects of product knowledge for DocAuto products, for the benefit of our employees, resellers, subcontractors, and clients.

Us

I assisted the CEO with product marketing efforts by creating marketing materials, sales and marketing presentations, and organizing the company's first ever User Conference. I also managed trade show appearances.

Us

Managed support services and client relations for SoftWise products. As Project Coordinator, I worked as project manager for new implementations and migrations of SoftWise products for its clients.

Global, Us

Responsible for advising the firm, its attorneys and its clients on preferred methods of automating litigation.

Global, Us

iManage Certified Systems Engineer responsible for maintenance and upgrades of iManage document management system servers and desktops; responsible for development in Microsoft Office Suite, including creation of custom macros, templates and forms, as well as integration of third-party applications; responsible for third-tier end-user support on all desktop applications.

Global, Us

Provided overall assistance to the Manager of Support Services in the daily management of the Word Processing Department; acted as liaison between the IT and Word Processing Departments; responsible for overseeing the daily work flow within the Word Processing Department; provided expert technical advice and guidance as to document format quality to the Word Processing Staff.

Chicago, Illinois, Us

Acted as Vice President of the Interwoven Peer Group for ILTA; moderated the Interwoven PG listserv, planned education sessions through the year as well as the Interwoven Peer Group sessions track for the annual ILTA conference.

Us

Formed and managed the firm's first day time word processing department.

Nationwide, Us, Us

Litigation secretary and paralegal as well as systems admin for remote office.

Bs, Business And Management

Certificate, Business Administration

Education record