Lori Palmer Email & Phone Number

New York, Ny

Responsible for brand management and creation of all printed materials for 22 book and dvd clubs. Selected in 2007 to head up production of club member catalogs and collateral, including online promotions, with the addition of existent BMG Direct CD and DVD club business. Manage staff and budget cutbacks, while increasing productivity. Maintain standards and strict deadlines of core business while developing materials for new business ventures. * Incorporate new personnel and businesses seamlessly * Increase productivity and quality while lowering costs * Provide lead for regular and new business creative * Make decisions on a daily basis that ensure profitability and quality.

Managed creation of book-club mailings for markets ranging from general to multicultural. Directed staff of 20 art directors and 10 copywriters, plus freelancers. Chosen to represent creative department in company re-engineering of scheduling and materials output process. Managed transition during restructure and merger with Book-of-the-Month Club. Capitalized on strengths of new employees to create teams for maximum creativity and efficiency.* Directed creative for diverse markets * Successfully blended separate creative departments * Collaborated on and implemented new scheduling and output process * Produced direct response television spot on tight budget

Designed and developed book-club member catalogs and collateral, from concept to prepress. Supervised book and merchandise product shoots, commisioned illustration, collaborated on new business presentations, and created successful logos for long-standing products. Directed two staff designers, plus freelancers. Streamlined output process by collaborating on the development of internal copy database systemand creating design template system. * Liaison between Marketing, Editorial and Creative VPs * Created nineteen 32-page catalogs per year * Maintained strict deadlines and quality control * Utilized new technology to speed up creative procedure

Responsible for creating and maintaining brand identity of the Marine Sciences Research Center at Stony Brook University. Directed full-service graphic arts department from inventory to output. Designed and coordinated all aspects of the production of Center publications. Trained and supervised graphic assistants and darkroom technicians. Used and maintained digital design equipment including Macs, digital cameras, scanners, laser and thermal printers.* Designed all publications including newsletters and annual reports* Supervised student and freelance design staff * Photographed university events and ran full-service darkroom. * Managed budget for publications and photo department supplies.

Ma, Communication Arts

Ba, Liberal Arts-Studio Art

Activities and Societies: Member of the very first Women's National Championship Soccer team! One of the best experiences of my life!