Lori Perkins Email and Phone Number
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Lori Perkins personal email
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Versatile marketing leader known for aligning customer insights with business objectives to build programs that deliver results. Extensive experience designing and implementing go-to-market strategies for new products, services, and sales channels in startup environments. Recognized for ability to effectively communicate across all levels and functions. Results oriented and customer focused with a contagious enthusiasm that drives execution. Broad-based experience spanning retail, wireless, telecom, cable, and home security industries. Core strengths include:• Product Marketing • Go-to-Market Strategy• New Product/Service Launch• Sales Channel Development• Sales Enablement• Marketing Program Development• Internal Communications• Employee Engagement• Incentive Programs• Partner Marketing
Tata Communications
View- Website:
- tatacommunications.com
- Employees:
- 16831
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Senior Director Global MarketingTata CommunicationsUnited States
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Senior Director Global MarketingKaleyra Dec 2016 - PresentMilan, Lombardy, It -
PrincipalMarketing Consultant Apr 2013 - Dec 2016Help companies achieve and exceed marketing goals by creating and implementing customized marketing strategies and programs.
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Director Acquisition And Product MarketingTime Warner Cable Feb 2011 - Apr 2013Developed marketing strategies to drive new customer acquisition efforts. Identified, assessed, and prioritized opportunities based on segmentation framework, consumer research and analytics, competitive insights and market opportunities to achieve residential new connects and revenue targets. Managed campaign implementation efforts across all internal functions, key external partners and vendors.
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Director, Product MarketingTime Warner Cable Jul 2010 - Sep 2011Drove product marketing efforts for consumer services including launch of new mobile and home management lines of business. Developed product and program go-to-market strategy related to sales channels, offers and promotions and incentives. Created internal communication strategy and internal awareness campaigns to drive education, awareness, excitement and adoption of new lines of business. Led development and implementation of a standardized go-to-market process to support the successful launch and execution of all product marketing and sales initiatives.
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Marketing DirectorMarketing Consultant Apr 2006 - Jun 2010Drove efforts related to the development, launch and support of a new retail channel for a leading provider of broadband entertainment and telecommunications services, growing channel from four to 100+ locations within two years. Provided strategic direction for marketing, communications and sales strategies.
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Customer Programs ManagerSprint Nextel Oct 2005 - Apr 2006Overland Park, Kansas, UsLed a team responsible for marketing and communication strategies, business and consumer segmentation planning, and new business development for 1,500 company-owned stores. Built detailed annual marketing roadmap for consumer and small business segments to achieve gross add target of 7M and revenue targets exceeding $8B. Designed strategy and tactical processes for launch of marketing initiatives including communications, training, merchandising and advertising support. Managed acquisition and base marketing initiatives, such as upgrade, buy back and affinity programs. Lead several cross-functional teams and projects to enhance customer experience, reduce churn and drive incremental revenue. Designed channel specific national and regional promotions to close sales performance gaps. -
Sr. Mgr. Channel Development - RetailSprint Nextel Apr 2002 - Oct 2005Overland Park, Kansas, UsManaged channel marketing efforts supporting 800+ company-owned stores and over 2,000 indirect points of presence. Partnered cross functionally with field sales, national marketing, product management, training and operations to identify opportunities to enhance customer experience, reduce churn, and drive incremental sales and revenue. Drove retail requirements related to products, pricing, promotions, programs, and incentives. Led monthly field sales kick-off calls to review and generate excitement around new promotions. Published monthly newsletter.• 2004 Inner Circle Winner – awarded to approx 1% of employees• 2004 Circle of Excellence Winner • 2003 Circle of Excellence Nominee
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Marketing/CommunicationsVelocita 2000 - 2002Supported corporate communication efforts through development of Internet/intranet content, newsletter, press releases, and marketing and sales materials. Managed renaming and rebranding of company, including vendor selection and management, negotiation of sale and transfer of domain name and redesign of collateral, internet and internet sites. Simultaneously managed multiple projects with multiple vendors and ensured overall rebranding effort was delivered on time and under budget.
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Legal/RegulatoryTeligent 1997 - 2000Danderyd, Stockholm County, SeDeveloped and implemented policies and procedures to ensure departmental compliance with corporate policy, and state and federal regulations. Managed review of sales and advertising materials and instituted procedures governing new copy review and substantiation of claims. Tracked domestic and international trademark matters. • 1999 President’s Circle Winner -
ComplianceSallie Mae 1990 - 1996Newark, De, Us
Lori Perkins Skills
Lori Perkins Education Details
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George Mason UniversityBs
Frequently Asked Questions about Lori Perkins
What company does Lori Perkins work for?
Lori Perkins works for Tata Communications
What is Lori Perkins's role at the current company?
Lori Perkins's current role is Senior Director Global Marketing.
What is Lori Perkins's email address?
Lori Perkins's email address is lo****@****ble.com
What is Lori Perkins's direct phone number?
Lori Perkins's direct phone number is (212) 364*****
What schools did Lori Perkins attend?
Lori Perkins attended George Mason University.
What skills is Lori Perkins known for?
Lori Perkins has skills like Product Marketing, Cross Functional Team Leadership, Strategy, Product Management, Business Development, Telecommunications, Marketing Strategy, Go To Market Strategy, Management, Leadership, Strategic Partnerships, Mobile Devices.
Who are Lori Perkins's colleagues?
Lori Perkins's colleagues are Avinash Singh, Jyotisha Surana, Saravanan Janarthanam, Pawan Maurya, Himanshu Sharma, Deepthi Poojari, Meenal Shelar.
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