Lori Perkins Email & Phone Number

United States

Milan, Lombardy, It

Help companies achieve and exceed marketing goals by creating and implementing customized marketing strategies and programs.

Developed marketing strategies to drive new customer acquisition efforts. Identified, assessed, and prioritized opportunities based on segmentation framework, consumer research and analytics, competitive insights and market opportunities to achieve residential new connects and revenue targets. Managed campaign implementation efforts across all internal functions, key external partners and vendors.

Drove product marketing efforts for consumer services including launch of new mobile and home management lines of business. Developed product and program go-to-market strategy related to sales channels, offers and promotions and incentives. Created internal communication strategy and internal awareness campaigns to drive education, awareness, excitement and adoption of new lines of business. Led development and implementation of a standardized go-to-market process to support the successful launch and execution of all product marketing and sales initiatives.

Drove efforts related to the development, launch and support of a new retail channel for a leading provider of broadband entertainment and telecommunications services, growing channel from four to 100+ locations within two years. Provided strategic direction for marketing, communications and sales strategies.

Overland Park, Kansas, Us

Led a team responsible for marketing and communication strategies, business and consumer segmentation planning, and new business development for 1,500 company-owned stores. Built detailed annual marketing roadmap for consumer and small business segments to achieve gross add target of 7M and revenue targets exceeding $8B. Designed strategy and tactical processes for launch of marketing initiatives including communications, training, merchandising and advertising support. Managed acquisition and base marketing initiatives, such as upgrade, buy back and affinity programs. Lead several cross-functional teams and projects to enhance customer experience, reduce churn and drive incremental revenue. Designed channel specific national and regional promotions to close sales performance gaps.

Overland Park, Kansas, Us

Managed channel marketing efforts supporting 800+ company-owned stores and over 2,000 indirect points of presence. Partnered cross functionally with field sales, national marketing, product management, training and operations to identify opportunities to enhance customer experience, reduce churn, and drive incremental sales and revenue. Drove retail requirements related to products, pricing, promotions, programs, and incentives. Led monthly field sales kick-off calls to review and generate excitement around new promotions. Published monthly newsletter.• 2004 Inner Circle Winner – awarded to approx 1% of employees• 2004 Circle of Excellence Winner • 2003 Circle of Excellence Nominee

Supported corporate communication efforts through development of Internet/intranet content, newsletter, press releases, and marketing and sales materials. Managed renaming and rebranding of company, including vendor selection and management, negotiation of sale and transfer of domain name and redesign of collateral, internet and internet sites. Simultaneously managed multiple projects with multiple vendors and ensured overall rebranding effort was delivered on time and under budget.

Danderyd, Stockholm County, Se

Developed and implemented policies and procedures to ensure departmental compliance with corporate policy, and state and federal regulations. Managed review of sales and advertising materials and instituted procedures governing new copy review and substantiation of claims. Tracked domestic and international trademark matters. • 1999 President’s Circle Winner

Newark, De, Us