Lori Petersen Email & Phone Number

New York

* Category manager for Belts supervising other designers and freelancers. * Grew the belt category from $4.6 mil in 2019 to $8.8 mil in 2023.* Create on trend price conscious seasonal lines. Brands include Vince Camuto, Nine West, BCBG, Private Label, and SMU.* Collaborating with other departments to ensure cohesive brand visions across categories.* Mentoring / training / supervising design team.* Managed the design and development of one of our HSN Handbag lines for a year while simultaneously running the Belt department. I continue to design Belt lines for HSN brands.

Mission Viejo, California, United States

* Led the Design of creating innovative and visually appealing tech cases and accessories for Tesla.* Managed communication and approvals between client and internal team through out each phase of development.*Created a full line of cases for various Tesla Automotive Accessories, such as compliant roadside safety kits, charging cases, manual and key folios, backpacks and other items.* Supported development of workload and workflow for each project between customer and factory.* Developed a brand new custom hook material for the cases that would not damage the internals of the vehicle while maintaining ease of access and the security that the case would stay in place.

Santa Ana, California

• Created an innovative approach to organization using new materials that connected the product to the branding, which attained the Tesla license. • By interpreting market research, developed an organizational solution of pockets to add to existing backpacks that was more inclusive of new technology that was sold at Saks and Nordstrom.• Geek Tech Travel Case was featured in Esquire April 2016 Magazine as a must have travel accessory by Eric Jennings of Saks Fifth Avenue.• Printed Case Collection was featured on Accessory Magazine’s Instagram as a 2016 Fall trade show favorite.• Providence Brilliant Tech bag made Oprah’s Favorite Things Holiday 2015 Issue.

Lake Forest, Ca

• Partnered with Gavin Kaplan (CEO) to develop sample product line presentation and successfully acquired Harley Davidson licensed accessories. • Researched the Harley Davidson culture and communicated with the corporate merchants to grow the license from $1 million to $7 million in 3.5 years. • Collaborated with the sales team to acquire licenses for both Rock & Revival and Junk Gypsy using CAD, trend presentations, and materials sourcing in target price range.

Bellevue, Wa

• Designed & sourced Men's and Women's hats, scarves, belts, jewelry, handbags, gloves, socks, and footwear. • Created custom prints, graphics, & mock-ups using market and trend research and stylesight.• Collaborated with Merchants and Fit Models to refine products to hit the target consumers needs.• Maintained Web PDM and pricing with vendor emails and spec sheets.

Greater Los Angeles Area

I worked freelance on a project-by-project basis with handbag and accessory design companies creating product ranging from handbags & wallets to shoes. Variety of client from private label brands to companies that catered to a fashion forward surf and skate juniors markets such as Hot Topic, Forever 21, Metropark, and Charlotte Russe.

Managed and designed lines for the Men's and Young Men's market. Worked on the Junior Girls and Ladies brands. Assisted in the acquisition of a major branded license. Updated the trade show booth design to reflect the brand.

San Francisco, Ca

Created product lines for Men, Women, and Children's lines. Headed up design for three major Juniors retail specialty stores. Maintained communication overseas with manufacturers to meet target pricing and to acquire samples in the necessary turn around time for each project. Involved in the design and development belts and custom hardware for 49 sq mi bags & belts. While at G. Hensler my work increased the belt business from 40% total GP up to 60%.

Greater New York City Area

Designed belts, small leather goods, and hardware for private label brands as well as the companys own lines. Maintained showroom, answered phones, sourced materials and suppliers, maintained communication with overseas vendors, aquired samples in a timely manner, kept vendor material libraries and maintained past season product library.

Bfa, Fashion Design

Activities and Societies: Phi Theta Kappa Honor Society, Deans ListBachelor of Arts in Fashion Design. Took courses in Sketching, Sewing.

Aa, Design

Activities and Societies: Dean's ListHad design projects purchased by the school for permanent display.