Lori Phillips Email & Phone Number

Milwaukee, Wisconsin, United States

Design and implement the marketing plan for manufacturing rep firm.

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Created and opened the Ice Bucket Shop in December 2022.Launched ecommerce websiteBuilding social networksBuilding awareness online and within the Milwaukee community

Milwaukee, Wisconsin, United States

Lafayette Papers launched in 2014 and offers high quality custom invitations and stationery. Etsy store launched in 2016lafayettepapers.com site relaunch in 2020

Milwaukee, Wisconsin, United States

Develop and execute the marketing strategy for two company divisions; LJ Design & Manufacturing and Concept Seating. Develop annual Marketing plans and budgets.Oversee and assist with creation and editing of all internal and external marketing content for the company.Create content and promotions to drive sales leads and analyze traffic results via google analytics, SEMRush and HubSpot. Manage the Marketing team.

Greater Milwaukee Area

As a marketing department of one, I create and manage the strategic marketing plan for 5 equipment divisions and ITS corporate. I am responsible for all aspects of strategy and execution. The plan includes a balanced combination of print, digital, content and trade shows. Work closely with Sales, Engineering and Executive Management.Align creative and messaging strategy for current and new equipment. Identify, hire and manage external digital marketing agencies for PPC and SEO campaigns.Website re-design in 2017. (www.internationalthermalsystems.com). Visitor traffic has increased 40% annually for the past 2 years. Request for Quotes has doubled in same time period. Write content and articles for internal and external publication, including newsletter, blog and social media accounts.Design all print and digital material using Adobe InDesign, Illustrator and Photoshop. Coordinate 12+ tradeshows annually and attend shows.2019 - HubSpot Team - The team managed the launch of the HubSpot CRM to entire organization. Currently I serve as the Hubspot training lead for ITS. 2019-2020 - Serve as member of HR transformation team developed to improve employee culture.

Menomonee Falls, Wi

Develop and manage the marketing plan for Dynamic Tool. Design brochures, postcards and web images utilizing Adobe Creative Suite. Write all content for website. Maintain content on WordPress. Manage all digital marketing including company blog, LinkedIn and Facebook pages. Created a bi-monthly company newsletter. Work closely with sales department on lead generation.Plan company and customer events including Manufacturing Day.Initiated the ABCD (Above and Beyond the Call of Duty) award- Employees nominate one another. 21 awards in 2015. Coordinate and attend trade shows. Continuing education including marketing and SEO best practices seminars. Highlights: ABCD Award: April 2016, June 2015 - Marketing Results Company Awards: 2015 Leadtime Leader Award for North American Mold Manufacturers

Milwaukee, Wi

McCotter Energy Systems is a manufacturer rep company in the commercial HVAC industry. As Marketing Manager designed all marketing collateral for company. Implemented cohesive branding to printed and online material. Utilized manufacturer product information and McCotter Energy Systems project information to create customized presentations for McCotter sales team. Managed the re-design of McCotter Energy Systems website in 2011 and maintain all content on site and other social media sites.Part of inside sales team that drove sales of McCotter Energy Systems products. Assisted outside sales team with quoting and project management.To better learn products and markets served, attended Power Engineering classes and earned a Facility Operating Engineer License in December 2011 from ASOPE.

11 years working as an entrepreneur at www.papercelebration.com, an e-commerce invitation site. Mission of Paper Celebration was to offer quality stationery items and outstanding customer service which helped achieve consistent sales growth and large national base of customers.

Customer Marketing Manager 1996-1997Managed trade execution of Campbell Soup marketing plan for region. •Customized corporate marketing programs for Central region wholesale and chain customers. •Managed the annual account planning process. •Utilized category management knowledge to create sales plans that delivered profitable results. •Tracked all account spending. •Worked successfully with direct and broker sales force. Category Manager 1995-1996Analyzed data to create strategies for Swanson, Pepperidge Farm and Vlasic brands and categories. •Delivered category plans to key accounts and presented Campbell category management capabilities. •Ensured profitable brand growth by utilizing IRI data to understand strengths and opportunities.•Created system for Account Executives to benchmark sales progress and identify efficiencies. •Created all new item presentations for sales region.Manager of Customer Development 1993-1995Sales Specialist 1988-1993