Lori Phillips

Lori Phillips Email and Phone Number

Marketing | Project Management | Non-Profit | Business Owner @ McCotter Energy Systems
milwaukee, wisconsin, united states
Lori Phillips's Location
Greater Milwaukee, United States
Lori Phillips's Contact Details

Lori Phillips personal email

n/a
About Lori Phillips

Marketing Director with experience in retail, manufacturing and non-profit sectors. Strategic planning that incorporates analysis, promotion and branding into a profitable plan that delivers sales goals. I believe it is important for teams to work together cross functionally; especially marketing and sales. I have created programs for sales teams, assisted with sales planning and managed the launch of new products. I design and maintain websites along with all social media sites. I design ads, brochures, newsletters and presentations that deliver a cohesive brand image. I also own my own business and understand the principles to build and maintain a profitable business.

Lori Phillips's Current Company Details
McCotter Energy Systems

Mccotter Energy Systems

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Marketing | Project Management | Non-Profit | Business Owner
milwaukee, wisconsin, united states
Website:
mccotterenergy.com
Employees:
7
Lori Phillips Work Experience Details
  • Mccotter Energy Systems
    Marketing
    Mccotter Energy Systems Apr 2023 - Present
    Milwaukee, Wisconsin, United States
    Design and implement the marketing plan for manufacturing rep firm.
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  • The Junior League Of Milwaukee
    Director Of Administration
    The Junior League Of Milwaukee Mar 2023 - Present
    Milwaukee, Wisconsin, United States
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  • The Ice Bucket Shop
    Company Owner
    The Ice Bucket Shop Dec 2022 - Present
    Milwaukee, Wisconsin, United States
    Created and opened the Ice Bucket Shop in December 2022.Launched ecommerce websiteBuilding social networksBuilding awareness online and within the Milwaukee community
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  • Lafayette Papers
    Company Owner
    Lafayette Papers Jan 2014 - Present
    Milwaukee, Wisconsin, United States
    Lafayette Papers launched in 2014 and offers high quality custom invitations and stationery. Etsy store launched in 2016lafayettepapers.com site relaunch in 2020
  • Lj Design & Manufacturing
    Director Of Marketing
    Lj Design & Manufacturing Oct 2021 - May 2022
    Milwaukee, Wisconsin, United States
    Develop and execute the marketing strategy for two company divisions; LJ Design & Manufacturing and Concept Seating. Develop annual Marketing plans and budgets.Oversee and assist with creation and editing of all internal and external marketing content for the company.Create content and promotions to drive sales leads and analyze traffic results via google analytics, SEMRush and HubSpot. Manage the Marketing team.
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  • International Thermal Systems Llc
    Marketing Manager
    International Thermal Systems Llc Mar 2017 - Feb 2021
    Greater Milwaukee Area
    As a marketing department of one, I create and manage the strategic marketing plan for 5 equipment divisions and ITS corporate. I am responsible for all aspects of strategy and execution. The plan includes a balanced combination of print, digital, content and trade shows. Work closely with Sales, Engineering and Executive Management.Align creative and messaging strategy for current and new equipment. Identify, hire and manage external digital marketing agencies for PPC and SEO campaigns.Website re-design in 2017. (www.internationalthermalsystems.com). Visitor traffic has increased 40% annually for the past 2 years. Request for Quotes has doubled in same time period. Write content and articles for internal and external publication, including newsletter, blog and social media accounts.Design all print and digital material using Adobe InDesign, Illustrator and Photoshop. Coordinate 12+ tradeshows annually and attend shows.2019 - HubSpot Team - The team managed the launch of the HubSpot CRM to entire organization. Currently I serve as the Hubspot training lead for ITS. 2019-2020 - Serve as member of HR transformation team developed to improve employee culture.
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  • Dynamic Tool & Design
    Marketing Manager
    Dynamic Tool & Design Feb 2014 - Aug 2016
    Menomonee Falls, Wi
    Develop and manage the marketing plan for Dynamic Tool. Design brochures, postcards and web images utilizing Adobe Creative Suite. Write all content for website. Maintain content on WordPress. Manage all digital marketing including company blog, LinkedIn and Facebook pages. Created a bi-monthly company newsletter. Work closely with sales department on lead generation.Plan company and customer events including Manufacturing Day.Initiated the ABCD (Above and Beyond the Call of Duty) award- Employees nominate one another. 21 awards in 2015. Coordinate and attend trade shows. Continuing education including marketing and SEO best practices seminars. Highlights: ABCD Award: April 2016, June 2015 - Marketing Results Company Awards: 2015 Leadtime Leader Award for North American Mold Manufacturers
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  • Mccotter Energy Systems
    Marketing Manager
    Mccotter Energy Systems Sep 2010 - Feb 2013
    Milwaukee, Wi
    McCotter Energy Systems is a manufacturer rep company in the commercial HVAC industry. As Marketing Manager designed all marketing collateral for company. Implemented cohesive branding to printed and online material. Utilized manufacturer product information and McCotter Energy Systems project information to create customized presentations for McCotter sales team. Managed the re-design of McCotter Energy Systems website in 2011 and maintain all content on site and other social media sites.Part of inside sales team that drove sales of McCotter Energy Systems products. Assisted outside sales team with quoting and project management.To better learn products and markets served, attended Power Engineering classes and earned a Facility Operating Engineer License in December 2011 from ASOPE.
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  • Paper Celebration, Www.Papercelebration.Com
    Owner
    Paper Celebration, Www.Papercelebration.Com Oct 1999 - Oct 2010
    11 years working as an entrepreneur at www.papercelebration.com, an e-commerce invitation site. Mission of Paper Celebration was to offer quality stationery items and outstanding customer service which helped achieve consistent sales growth and large national base of customers.
  • Campbell Sales Company
    Customer Marketing Manager
    Campbell Sales Company Jul 1988 - Sep 1999
    Customer Marketing Manager 1996-1997Managed trade execution of Campbell Soup marketing plan for region. •Customized corporate marketing programs for Central region wholesale and chain customers. •Managed the annual account planning process. •Utilized category management knowledge to create sales plans that delivered profitable results. •Tracked all account spending. •Worked successfully with direct and broker sales force. Category Manager 1995-1996Analyzed data to create strategies for Swanson, Pepperidge Farm and Vlasic brands and categories. •Delivered category plans to key accounts and presented Campbell category management capabilities. •Ensured profitable brand growth by utilizing IRI data to understand strengths and opportunities.•Created system for Account Executives to benchmark sales progress and identify efficiencies. •Created all new item presentations for sales region.Manager of Customer Development 1993-1995Sales Specialist 1988-1993
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Lori Phillips Skills

Marketing Strategic Planning Marketing Communications Project Management Product Marketing Sales Management Project Planning Management Brand Management Customer Service Team Building Sales Advertising Budgets Program Management Market Planning Account Management Web Project Management Key Account Management Planning Promotions Budgeting Customer Relations Forecasting Web Content

Lori Phillips Education Details

Frequently Asked Questions about Lori Phillips

What company does Lori Phillips work for?

Lori Phillips works for Mccotter Energy Systems

What is Lori Phillips's role at the current company?

Lori Phillips's current role is Marketing | Project Management | Non-Profit | Business Owner.

What is Lori Phillips's email address?

Lori Phillips's email address is lp****@****sed.org

What is Lori Phillips's direct phone number?

Lori Phillips's direct phone number is +141432*****

What schools did Lori Phillips attend?

Lori Phillips attended University Of Kentucky.

What are some of Lori Phillips's interests?

Lori Phillips has interest in Children, Sales Planning And Graphic Design, Marketing, Arts And Culture, Animal Welfare, Branding, Health.

What skills is Lori Phillips known for?

Lori Phillips has skills like Marketing, Strategic Planning, Marketing Communications, Project Management, Product Marketing, Sales Management, Project Planning, Management, Brand Management, Customer Service, Team Building, Sales.

Who are Lori Phillips's colleagues?

Lori Phillips's colleagues are Charlie Gary, Vivien Janairo, Vivien Janairo, Katelyn Kasian, Dylan Good, Larry Geldermann, Adam Wedekind.

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