Lori Piening Email & Phone Number

Austin, Tx, Us

Austin, Texas Area

Cadence Marketing helps B2B companies develop a go-to-market strategy and program execution plan that aligns with their overall business objectives and resonates with customers no matter where they are in the buying process. Client highlights include:• ActivTrak - manage all aspects of the company's internal All-Hands, Sales Kick off's and Hackathon events• BDX - client for five years, primarily responsible for managing company's events, including 300 person industry event, company's presence at the Int'l Builders Show and various customer roadshows• Prorize – manage all aspects of customer events; developed company positioning and customer benefits messaging matrix; managed the development of new corporate website• Drawloop (now part of Nintex) - Served for three years as virtual VP of marketing, overseeing messaging, website, PR, Salesforce co-marketing & events• Capitol Scientific - Integrated marketing automation solution with NetSuite, including database cleansing and mapping. Developed a promotional plan and nurtured content, which were both aligned with the buying cycle. • The Annuitas Group – Served three years as virtual Vice President of Marketing. Highlights include updating the website design, content & optimizing for SEO, increasing website traffic by 300%, and developing a multi-tier nurture program and offers.• Marketing Automation Institute (MAI) – Developed marketing launch strategy for the new association; sourced and managed the brand and identity development; built website frames and optimized website content for SEO; and wrote initial prospect and member nurture campaigns.• McAfee Security – Served as virtual marketing director for the SMB division. Created marketing messaging to differentiate from consumer group. Developed a comprehensive marketing plan; updated SMB home page; overhauled 1,000+ keyword PPC campaign based on prospect buying stage; and developed offer roadmap and supporting nurture campaigns.

Austin, Texas Area

Directed worldwide marketing communications strategy for price optimization software provider. • Created and grew the company’s marketing database by 400%, leveraging it to launch an outbound marketing program.• Lead the implementation of a marketing automation system and developed the database integration strategy with Salesforce.com.• Initiated a multi-faceted organic (natural) search engine optimization (SEO) program that achieved first page, first listing ranking for multiple keyword phrases/web pages. Included web site page optimization, link building campaign and press release optimization.• Increased web traffic year-over-year by 25% through pay-per-click (PPC) advertising and SEO, and nurtured organic search program to be the #1 driver of web traffic.• Developed a series of invitation-only executive events targeting Fortune 500 executives, and launched the company’s first user conference which combined contributed over $10 million in revenue.

Austin, Texas Area

June, 2004 - September, 2004Sr. Manager Corporate Brand and Enterprise AdvertisingManaged all offline and online Enterprise advertising including communications, messaging and media strategy, plus agency relationships and $40 million budget.May, 2003 - June, 2004Sr. Manager, Software & Peripherals Co-Marketing ProgramsResponsible for revenue generation, marketing program development and vendor relationships.May, 2002 - May, 2003Sr. Manager, Customer Marketing CommunicationsManaged existing Dell customer demand generation programs including direct (catalogs), online demand generation, print advertising, circulation strategy and $20+ million budget.

Austin, Texas Area

Developed and executed corporate marketing communications strategy and tactics for early stage software start-up. Solely owned lead generation, web, collateral, public relations, sales tools and corporate identity.

Austin, Texas Area

Created and executed marketing programs for content management software start-up. Managed corporate brand/identity, direct marketing, advertising, sales tools and collateral. Owned $1 million annual budget.

Austin, Texas Area

Managed a team of six who executed all worldwide events and trade shows for Tivoli Systems, a division of IBM. Collaborated with over a dozen business units to create the pre, at and post-event promotional and demand generation strategy. Managed a $5 million worldwide budget and negotiated contracts with 50 domestic & international organizations and vendors.

Austin, Texas Area

Coordinated trade shows and conferences for microprocessor (CPG) division. Responsible for marketing plan, post-show evaluations and $1.2 million annual budget.