Promoted to Director of Consumer Content on Friday, April 15, 2022. In charge of SEO, content strategy and production for all consumer-facing LeadingResponse websites, including our social media and email marketing channels.

Just prior to my promotion, I achieved a 53% open rate on our disability newsletter in April 2019. With an industry baseline of 12.38%, that means my email marketing content performs over 40% better than average. In addition, the SSD leads I generate show the following quality metrics:- 55% contact rate- 45.5% case acceptance rate- 23.4% case wanted rateThere's no question that online content generates the highest-quality leads, regardless of your business model or vertical. My job is to turn words into numbers that improve any company's bottom line.

Create all landing page content and manage editorial calendars for our mass tort site, DrugJustice.com, our disability content site, DisabilityApprovalGuide.com, and our corporate site, LeadingResponse.com. I'm also responsible for all B2B and public-facing marketing content for more than 20 websites focused on driving high-quality leads for law firms by region, practice area and target demographic. In addition to writing, editing and content strategy, I research vertical/PA/industry trends, track SEO performance, site traffic volume and conversion opportunities. Major accomplishments:- Helped lower B2B CPL by 91% within 11 months by driving high-quality organic conversions through the LeadingResponse.com blog; acquisition costs are now the lowest in the company's history (55% organic, 45% paid)- Quadrupled organic lead output for our most profitable content site, DrugJustice.com, within the first full reporting quarter- Achieved the highest organic traffic (just under 100,000 visits in May 2018) for our SSD website, DisabilityApprovalGuide.com, in company history through engaging content and strong SEO- Generated monthly newsletter content that reached a 35% OR, 11% CTR and 26% CR in two different months over the last year- Wrote new Facebook ad copy for two different business models that lowered acquisition costs up to 10% within the last year

Create and manage all email, social media and affiliate-based marketing campaigns, including dedicated emails, newsletters, digital advertising as well as moderating live webinars, parent Q&A sessions and other video presentations as needed. I've already increased paid conversions from 13% to 25-40% by rewriting and implementing new copy on all online ad buys within the first 3 months of employment and am currently optimizing all site content and assets for implementation within the next 30 days to increase SEO value, drive more qualified site referrals, increase organic search traffic and attract high-quality potential partnerships. Our site's an accredited online education hub for parents looking to get their kids into the best gifted and talented programs, top schools and private educational institutions in their districts -- if your child's struggling in school or needs a little bit of help to ace that next important test, we'd love to help your family become our next success story!

Manage the Match Group's ProfilePro department, a team of remotely working contract writers focused on producing excellent, insightful online dating profiles for posting on sites like Delightful, OurTime, SingleParentsMeet, Match and Chemistry. Since taking over the department in 2014, I've increased sales by 33%, reduced refunds and chargebacks by nearly 40% and improved customer feedback exponentially.Responsible for conceptualizing, producing and scheduling editorial content for Match.com's Happen magazine as well as an array of partner sites like Yahoo, MSN, AT&T/BellSouth, Earthlink, Mail.com, and many others. In addition, I hand-select and program the featured profiles displayed weekly on the Match.com index page and select other affiliates, act as SME for over 1,000 SEO-driven landing pages and provide content-based support for the PR, Marketing and Social Media teams. I'm a Jane of all trades who can brainstorm assignments, proofread, edit copy, fact-check and code documents in HTML, juggle scheduling for multiple clients and formats, and create digital graphic assets as well. My daily work incorporates the roles of project manager, traditional print magazine editor and tech-savvy web content producer (with a dash of business analysis on the side). I'm constantly looking for new ways to optimize the business while never forgetting about what truly matters: helping members have the best possible experience with online dating, keeping people entertained and informed, and making love happen!Standout contributions:- Managed content driving more than 100MM clicks in 2012/68MM in 2013 (over $1MM in profit and over $5MM in revenue, 2011-2015)- Achieved 2014 content ROI of 7329%- Raised global content conversion rates from 6.11% (2011) to 10% (Jan. 2015) - Negotiated royalty-free content licensing deal with a major book publisher (2013)- Achieved 10% CTR on article placements: 2010, 2011, 2012- Acquired ~300,000 subscription customers via article content

Manage all editorial assets for our affiliate partners, including copy, images, profiles and MSN's weekly newsletter programmed in Dreamweaver. I program the Dating & Personals section of MSN, edit copy, and slot articles for Viacom, MSN, AOL, Comcast and our general partner article feed as well as providing featured personals for those affiliates and others, such as Netscape and BET. I also write advertorials and other copy as needed for our online magazine, Happen, and both site and promotional copy for Match.com and our partner sites as requested. My goals are to provide quality content that brings traffic, registrations and subscriptions through our affiliate sites to generate shared revenue with our partners worldwide.

Writing site copy, promotions, banners, email and affiliate copy. Have also managed content and freelance writers for MSN Dating & Personals. Regularly proofread and edit articles, member submissions and internal documents as needed.

Produced all advertising copy (banners, billboards, brochures, flyers, postcards, invitations, radio and TV campaigns and some online promotions) and some internal-only documents. Winner, first place, APTA Award (Transportation/Expansion Campaign); winner, first place, Tranny Award (Transportation/Expansion Campaign).

Lead project manager for Fortune 500 companies. Technical librarian (conversion to SGML from paper documentation). Documentation specialist (produced, edited, and sometimes programmed in copy points, depending on the job specs). Internal proofreader and client liaison. Also provided technical support for major clients and produced invoices for weekly tracking of jobs.

Wrote and maintained library of technical documents from inception to final distribution. Worked directly with programmers to fine-tune software updates and train users in the field. Also served briefly as Vice President of Technology Communications shortly before leaving.

I cut my teeth as a fledgling reporter for my hometown daily back in the days before print media became overshadowed by the Internet. My daily duties included compiling the daily police reports, covering local topics for the press (school graduations, livestock shows, court proceedings, as well as writing feature articles for publication), photographing subjects for each article, developing and printing my own film, writing blurbs, and covering for other reporters while they were out sick/on vacation. It also taught me the importance of making the first pot of coffee in the office, and how to present myself as a professional representing the local media in the public arena. I also learned the painstaking process of laying out a daily before software did it for us (cutting and gluing columns by pica width, something I'm happy to forget about now!), and why it's critical to get sleep before putting the final run to bed at the printer's at 5 a.m. each day.