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Skilled Lifecycle Marketer with over 12 years of experience working in fast-paced environments. Proficient with multiple ESPs, Marketing Strategy, and Integrated Marketing. Strong communicator, and collaborative professional with an M.A. focused in Advertising from The University of Texas at Austin.
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Lifecycle Marketing ManagerUpwork Sep 2021 - PresentSan Francisco, California, Us -
Manager, CrmRetailmenot Mar 2020 - Aug 2021Austin, Tx, Us• Manages CRM program (email marketing, mobile push & in-app messaging) for multi-million subscribers and leads two team members.• Collaborates with Product, Eng., BA & Sales departments to ensure program is delivering on monetization, engagement, and audience retention. • Spearheaded & executed new multi-channel Welcome Series to educate and increase user engagement• Leads strategy for A/B tests and analyzes results to optimize campaign performance.• Understands and follows email best practices, including deliverability monitoring & troubleshooting.• Proficient with Braze ESP and Segment CDP -
Associate Crm Manager, Email MarketingRetailmenot Jun 2016 - Feb 2020Austin, Tx, Us• Spearheaded first-ever, unsubscribe surveys and email preference center launch with Product & Engineering teams to retain subscribers.• Crafted marketing strategy & execution of lifecycle & triggered campaigns• Targeted email campaigns to various audience segments and executed A/B tests using Braze and Segment.• Acquired new subscribers via organic channels and co-registration vendors• Created process improvements that saves team members ~6 hrs. of production time per week• Marketing Promotions Lead for Diversity & Inclusion Employee Resource Group
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Email Marketing ManagerGolfsmith International Jun 2014 - Jun 2016Austin, Tx, Us• Developed email marketing strategies, audience segmentation, and email test plan designs• Collaborated with Omni-Channel Marketing team to align email strategy with all other channels• Managed the email creation process from development to execution• Conducted A/B tests and analyzed results to optimize campaign performance• Maintained the email marketing calendar (promotions & content)• Reviewed email metrics and created weekly reports for executives• Oversaw the Email Marketing Specialist role & training• Assisted the CRM team to develop campaigns based on customer behavior (abandon browse & abandon cart emails)• Built list segmentation for email and re-targeting programs via IBM Marketing Cloud and Experian CCMP• Created and managed automated lifecycle campaigns (Welcome; Birthday; Re-Engagement)• Identified and developed new email acquisition opportunities• Tracked email deliverability and escalates issues to the appropriate teams• Kept up-to-date with retail marketing trends and email best practices• Led Golfsmith email planning meetings with key stakeholders (Buyers & Marketing Leadership) -
Email Marketing CoordinatorGolfsmith International May 2012 - Jun 2014Austin, Tx, Us• Used the SilverPop Engage 2 services to deploy emails & create reports, as well as Google Analytics & Cognos• Created an automated re-engagement program to re-capture inactive email subscribers• Built email lists/queries for 2.6 MM subscribers to: pro-shop, clubmaking, womens, store events, & B2B marketing• Worked with creative designers and merchants for email content and creation
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Account Service InternEnviromedia Jun 2011 - Aug 2011Austin, Texas, Us• Created a weekly social media competitive report • Used Google Analytics to create weekly dashboards/status reports for current campaigns • Bridged the gap between client and internal departments -
Media Planning InternZenithoptimedia New York City Jun 2010 - Jul 2010London, London, Gb• 4 A’s MAIP Intern• Used agency’s software to run MRI/media research• Researched competitors using various media and advertising publications• Assisted in formulating the 2011 media plan for Chase Bank -
Public Relations InternUniversity Of Texas - Pan American Aug 2008 - Jun 2009Edinburg, Tx, Us• Wrote over 30 press releases, news articles and media advisories for campus web site, local publications and radio stations• Conducted interviews for TV programming• Photographed campus events and prepared them for publications
Lori Lebel Skills
Lori Lebel Education Details
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The University Of Texas At AustinAdvertising -
The University Of Texas-Pan AmericanCommunications Journalism - Pr/Advertising
Frequently Asked Questions about Lori Lebel
What company does Lori Lebel work for?
Lori Lebel works for Upwork
What is Lori Lebel's role at the current company?
Lori Lebel's current role is Lifecycle Marketing Manager.
What is Lori Lebel's email address?
Lori Lebel's email address is ll****@****rmn.com
What is Lori Lebel's direct phone number?
Lori Lebel's direct phone number is +151282*****
What schools did Lori Lebel attend?
Lori Lebel attended The University Of Texas At Austin, The University Of Texas-Pan American.
What skills is Lori Lebel known for?
Lori Lebel has skills like Advertising, Email Marketing, Social Media, Press Releases, Social Media Marketing, Marketing Communications, Google Analytics, Marketing Strategy, Public Relations, Facebook, Digital Marketing, Integrated Marketing.
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