Lori Puri Email & Phone Number

New York, Ny, Us

- Develop innovative and highly targeted customer acquisition and brand awareness campaigns for a portfolio of brands across Home Services, Government, Banking, Universities, and Agency clients that consistently exceed KPI goals.- Strategize & execute successful digital marketing strategies across multiple channels, including social media, email, influencer, and paid advertising. Improve campaign performance metrics and conversion rates through strategic optimizations, including up to a 3X increase in CTR and a 30% decrease in CPA across clients.- Demonstrate exceptional leadership skills in client partnerships, growing account value 70% in one year, contributing >30% of the Digital Group's top-2 record years while effectively leading a team of digital marketers. Achieved revenue 40% over goal for 2022, growing to top producer in 2023.

Parsippany, Nj, Us

- Managed a multi-million-dollar marketing budget, leading a team of in-house marketers, agencies and consultants and contributing to the company's 20% YoY growth for three consecutive years, reaching $40 million in revenue in 2019.- Successfully managed website redesign, utilizing GA & Search Console data to drive SEO-focused copywriting, resulting in improvement across web-metrics, including 15% increase in organic search traffic.- Successfully executed social media-focused strategy with Vaynermedia leading to a 50% increase in organic engagement and key learnings across various paid A/B tests that drove a 26% boost in social-media driven web traffic.- Built go-to-market strategy for expansion into the catering market with the introduction of a newly acquired catering division - Martin + Fitch. Planned, designed, and executed private label product line utilizing core competencies from core business relationships.

Parsippany, Nj, Us

- Successfully managed a comprehensive inbound marketing program, driving a consistent >20% YoY increase in qualified leads and establishing the company as an industry thought leader.- Managed ongoing marketing agency relationship, further increasing campaign effectiveness and ROI through collaborative performance review.- Led the company's drive toward successful utilization of HubSpot CRM, resulting in marked improvement in sales efficiency and alignment across departments.- Project-managed the creation of the Snack Box program, expanding the company into the snack delivery space, achieving successful launch and cross-functional logistics, resulting in a 5% increase in revenue.

• Develop strategic marketing plans to attract qualified leads and leverage client loyalty to drive referrals. Perform market analytics measurement and analysis to evaluate campaign effectiveness and drive business decisions• Create and manage advertisements and visual collateral, including print advertisements, digital advertisements, direct marketing, client brochures and presentation templates• Manage website development from ideation; design, content creation and updates. Interface with vendor to ensure prompt and accurate delivery• Maintain compliance and licensing criterions throughout all marketing activities to stay compliant with FINRA and SEC standards, including logging and reporting requirements. Office consistently achieves exemplary marks on internal and external audits

• Project managed business plan creation for E-2 Treaty Investor Visa. Acted as liaison between vendor for business plan completion; edited submissions for content, strategy and accurateness resulting in swift approval• Provided strategic input on brand strategy including positioning, visual branding, brand voice, and brand collateral

Madison, New Jersey, Us

• Managed web brand approvals for over 7500 offices in 65 countries worldwide, ensuring proper representation of the CENTURY 21® brand in all consumer facing franchisee websites with respect to compliance and overall brand image, including Thailand, Portugal, Australia and Slovakia • Acted as interface with vendor to create the CENTURY 21 Brand Center; a repository of information standardizing brand image for all CENTURY 21 franchisees nationally. Ensured timely transfer of brand assets, coordinated weekly status meetings between vendor and senior members of Century 21 Real Estate LLC Global Headquarters to evaluate progress of web platform, reviewed interface creative and site maps • Provided valuable input in weekly marketing strategy meetings with senior marketing leaders and team members

Madison, New Jersey, Us

• Took a leadership role in intern group project focused on finding ways to engage a younger generation in real estate, and presented ideas to senior leaders at Realogy, specifically recommending a social media plan that was later implemented • Worked specifically with the CENTURY 21 brand and their recent brand refresh · Project managed marketing collateral rebranding effort, assisting with franchisee agent and broker focus groups and tracking transfer of assets between Century 21 Real Estate LLC and vendor · Updated Policies and Procedures Manual “Franchise Identity System” to reflect new brand guidelines in order to properly inform franchisees of brand related requirements · Created innovative brand approvals process, later implemented into franchisor to franchisee communication tracking

Master Of Business Administration (M.B.A.), Concentrations: Marketing, Entrepreneurship And Emerging Enterprises

Bachelor’S Degree, Marketing Management