Lori Reeves

Lori Reeves Email and Phone Number

VP, Marketing and Communications at AltaOne Federal Credit Union @ AltaOne Federal Credit Union
Norwalk, CA, US
Lori Reeves's Location
Norwalk, California, United States, United States
About Lori Reeves

Lori Reeves is a VP, Marketing and Communications at AltaOne Federal Credit Union at AltaOne Federal Credit Union. She possess expertise in loans, banking, executive management, process improvement, credit unions and 44 more skills. Colleagues describe her as "LORI WAS A TEAM BUILDER, SHE WAS A REAL PRO AT SEEING THAT HER DUTIES WERE PERFORMED ON TIME AND COMPLETE. SHE WAS ALWAYS A UP PERSON AND IT RUBBED OFF TO THOSE AROUND HER. WHEN GOD MADE HER; HE THREW AWAY THE MOLD!"

Lori Reeves's Current Company Details
AltaOne Federal Credit Union

Altaone Federal Credit Union

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VP, Marketing and Communications at AltaOne Federal Credit Union
Norwalk, CA, US
Website:
altaone.org
Employees:
151
Lori Reeves Work Experience Details
  • Altaone Federal Credit Union
    Vp, Marketing And Communications At Altaone Federal Credit Union
    Altaone Federal Credit Union
    Norwalk, Ca, Us
  • Altaone Federal Credit Union
    Vp, Marketing & Communications At Altaone Federal Credit Union
    Altaone Federal Credit Union Jun 2024 - Present
    Ridgecrest, California, Us
  • Financial Partners Credit Union
    Alternative Delivery
    Financial Partners Credit Union
    Downey, Ca, Us
  • Financial Partners Credit Union
    Svp, Chief Marketing Officer
    Financial Partners Credit Union Jan 2017 - Dec 2024
    Downey, Ca, Us
  • Financial Partners Credit Union
    Operations & Eservices
    Financial Partners Credit Union Jun 2010 - Jan 2017
    Downey, Ca, Us
    Serve as a strategic leader and partner within the organization overseeing and executing operational initiatives at various levels. Key Contributions:• Identified and implemented several key initiatives to shore up anticipated loss of ODP income. Initiatives included a combination of product restructuring, re-pricing of underperforming credit card and unsecured portfolios, and fee schedule changes. These efforts resulted in a $1.6 million increase in annual income. • Renegotiated several key contracts resulting in significant savings ($2.3 million over 3 years), increased marketing resources ($300k) and in some cases improved service offerings to the membership. • Led process improvement efforts to streamline support functions (i.e. automation of ACH and draft return processes, negative shares collection and charge-off, service requests, etc.) allowing the department to take on more responsibility with a reduction in staff.• Developed and launched in-house credit card program and subsequent ‘Affinity’ Card Program, growing the portfolio.• Developed and executed an operational merger and acquisition strategy which led to the successful integration of three mergers in two years.• Developed and implemented a large-scale branch deployment plan to align business plans with organizational objectives, prioritizing strategic location acquisition, and establishing timelines to ensure the deployment was completed on time and within budget. This resulted in the closure of three under-performing branches, the acquisition of three full-service branch locations and three sponsor site locations.• Developed and implemented an eServices strategic plan for all remote channels including the design Contact Center, installation of eBanking and Bill Pay service platforms as well as a roadmap for mobile.• Executed web and email marketing plan targeting specific niches within the membership resulting in increasing online users by 150% and eStatement adoption by 140%.
  • Financial Partners Credit Union
    Svp Marketing & Alternative Delivery
    Financial Partners Credit Union 1983 - 2009
    Downey, Ca, Us
  • Rockwell Federal Credit Union
    Vp Operations
    Rockwell Federal Credit Union 1983 - 2000
  • Golden State Sanwa
    Service Representative
    Golden State Sanwa 1981 - 1983

Lori Reeves Skills

Loans Banking Executive Management Process Improvement Credit Unions Strategy Strategic Planning Credit Cards Financial Services Leadership Consumer Lending Credit Team Building Risk Management Electronic Payments Finance Mergers And Acquisitions Retail Banking Management Budgets Mortgage Banking Credit Risk Business Development Vendor Management Ach Marketing Commercial Lending Cross Selling Payments Mobile Payments Integration Mortgage Lending Cash Management Portfolio Management Business Planning Debit Cards Residential Mortgages Loan Origination Credit Analysis Payment Card Processing Loss Mitigation Relationship Management Business Analysis Call Centers Underwriting Financial Risk Financial Analysis Cards Commercial Banking

Lori Reeves Education Details

  • University Of Phoenix
    University Of Phoenix
    General

Frequently Asked Questions about Lori Reeves

What company does Lori Reeves work for?

Lori Reeves works for Altaone Federal Credit Union

What is Lori Reeves's role at the current company?

Lori Reeves's current role is VP, Marketing and Communications at AltaOne Federal Credit Union.

What is Lori Reeves's email address?

Lori Reeves's email address is lo****@****aol.com

What is Lori Reeves's direct phone number?

Lori Reeves's direct phone number is +156292*****

What schools did Lori Reeves attend?

Lori Reeves attended University Of Phoenix.

What skills is Lori Reeves known for?

Lori Reeves has skills like Loans, Banking, Executive Management, Process Improvement, Credit Unions, Strategy, Strategic Planning, Credit Cards, Financial Services, Leadership, Consumer Lending, Credit.

Who are Lori Reeves's colleagues?

Lori Reeves's colleagues are Marianna Coleman, Andrew K., Valerie Diggs, Brandi Smith, Chuck Weygandt, Erika Lackey, Kori Menzel.

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