Lori Rentfrow

Lori Rentfrow Email and Phone Number

Ecommerce National Account Sales Manager @ Kindred Products
Effingham, IL, US
Lori Rentfrow's Location
Effingham, Illinois, United States, United States
Lori Rentfrow's Contact Details

Lori Rentfrow work email

Lori Rentfrow personal email

About Lori Rentfrow

Enthusiastic, collaborative, results driven merchandising professional that thrives on building and growing businesses. Leads strategic and tactical initiatives that drives sales while maintaining a best in class shopping experience and optimized product assortment. Builds longstanding relationships with internal and external partners, is decisive, detailed oriented and communicate effectively. Has a passion for developing talent and encourages continuous learning and performance growth. Strives to create a positive positive work environment that champions open communication, collaboration and creativity.

Lori Rentfrow's Current Company Details
Kindred Products

Kindred Products

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Ecommerce National Account Sales Manager
Effingham, IL, US
Employees:
4
Lori Rentfrow Work Experience Details
  • Kindred Products
    Ecommerce National Account Sales Manager
    Kindred Products
    Effingham, Il, Us
  • The Home Depot
    Manager, Brand Advocate/ Interconnected Merchandising
    The Home Depot May 2021 - Present
    United States
    Servant leader and coach to a team of 7 senior analysts and analysts on creating e-commerce strategies that align with our merchant and vendor’s goals that drive online traffic, improves conversion and grows sales. Onboards new associates, mentors new managers and ensures team is trained on Home Depot’s analytical tools and processes. Reviews KPIs and identifies levers to pull that will greatly impact sales and site optimization opportunities for vendors and the categories. Drives strategic merchant and vendor partnership across Patio and Grills, and manages business development and Brand Advocate account pipeline for a $378M online business.
  • The Home Depot
    Associate Product Development Manager
    The Home Depot May 2018 - Jun 2021
    Greater Atlanta Area
    As a product development merchant for Home Depot, I was able to build the home, wall and textile private brand assortment from the ground up. I identified, secured, and maintained a supplier base positioned to deliver quality products at a great value and built out a curated assortment strategy. Worked to collaborate with cross functional partners to build the best in class online experience for decor customers and built the strategy on what the digital shelf and copy should look like for these decor classes.
  • The Home Depot
    Online Associate Merchant Of Home And Wall Decor
    The Home Depot Sep 2016 - May 2018
    Greater Atlanta Area
    Recruited as one of the 5 merchants that were part of HD Home, a start up within Home Depot, to establish decor categories online. I had the pleasure of building a nonexistent home and wall decor online business to +100,000 skus and 350 + drop ship vendors. Through assortment, promotional and marketing strategy, I was able to comped sales YOY by 68% and drove a volume of $18 million. Developed a promotional strategy to increase traffic, order conversion and sales.
  • Creative Home Ideas - A Ymf Company
    Category Merchant
    Creative Home Ideas - A Ymf Company Jun 2021 - May 2022
    Remote
  • Von Maur
    Buyer Of Men'S Contemporary Tops
    Von Maur Jun 2011 - Apr 2016
    Managed procurement of $12 million in product annually for stores and E-commerceDeveloped and maintained relationships with 40 vendor partnersPlanned a balanced merchandise assortment for 15 classificationsIncreased sales by 10% through business analysis, aggressive reorders, and strategic planningNegotiated discounts on product to increase IMU by 10%Negotiated margin dollars to exceed goal margin by 3%Exceeded recent Initial Mark Up goal by 6%Developed a private label line that generated $95,000 in sales for Fall 16
  • Von Maur
    Buyer Of Girls 7-16
    Von Maur Oct 2007 - Jun 2011
    Managed procurement of $10 million in product annually.Exceeded sales plan each year by 2 to 9% while staying within stock guidelines.Exceeded gross margin by 2 to 3% each year. Recognized for exceptional sales. Managed relationships with 36 vendor partners. Planned merchandise assortment for 10 classifications.
  • Von Maur
    Buyer Of Layette And Infant Accessories
    Von Maur May 2006 - Oct 2007
    Managed procurement of $6 million in product annually. Exceeded sales plan by 5% and exceeded gross margin by 2%. Managed relationships with 30 vendor partners.Planned merchandise assortment for 8 classifications.
  • Von Maur
    Floor Manager
    Von Maur Nov 2005 - May 2006
    Louisville, Kentucky Area
    Directed operations of 8 departments and managers who oversaw 60 sales associates.Recruited, hired and trained personnel.Conducted employee performance and disciplinary reviews.Responsible for store functions, operations and customer service.Instituted promotional events and sales contests that resulted in increased sales.Analyzed each department’s business and identified opportunities to increase sales. Decreased internal animosity through opening intra-department communication.Conducted employee performance and disciplinary reviews.Maintained store staffing by monitoring schedules and staff shortages.

Lori Rentfrow Skills

Merchandising Retail Buying Trend Analysis Apparel Retail Assortment Fashion Buying Fashion Visual Merchandising Trend Styling Open To Buy Management Trend Forecasting Store Management Merchandise Planning Sales Customer Service Management Inventory Management Time Management Product Development Retail Sales Marketing Inventory Control Profit Sales Management Fashion Design Fashion Shows Social Media Training Microsoft Office Strategic Planning Leadership Employee Training Microsoft Excel Negotiation Strategy

Lori Rentfrow Education Details

Frequently Asked Questions about Lori Rentfrow

What company does Lori Rentfrow work for?

Lori Rentfrow works for Kindred Products

What is Lori Rentfrow's role at the current company?

Lori Rentfrow's current role is Ecommerce National Account Sales Manager.

What is Lori Rentfrow's email address?

Lori Rentfrow's email address is lr****@****aur.com

What schools did Lori Rentfrow attend?

Lori Rentfrow attended Columbia College Chicago.

What skills is Lori Rentfrow known for?

Lori Rentfrow has skills like Merchandising, Retail Buying, Trend Analysis, Apparel, Retail, Assortment, Fashion Buying, Fashion, Visual Merchandising, Trend, Styling, Open To Buy Management.

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