Lori Rentfrow Email & Phone Number

Effingham, Il, Us

United States

Servant leader and coach to a team of 7 senior analysts and analysts on creating e-commerce strategies that align with our merchant and vendor’s goals that drive online traffic, improves conversion and grows sales. Onboards new associates, mentors new managers and ensures team is trained on Home Depot’s analytical tools and processes. Reviews KPIs and identifies levers to pull that will greatly impact sales and site optimization opportunities for vendors and the categories. Drives strategic merchant and vendor partnership across Patio and Grills, and manages business development and Brand Advocate account pipeline for a $378M online business.

Greater Atlanta Area

As a product development merchant for Home Depot, I was able to build the home, wall and textile private brand assortment from the ground up. I identified, secured, and maintained a supplier base positioned to deliver quality products at a great value and built out a curated assortment strategy. Worked to collaborate with cross functional partners to build the best in class online experience for decor customers and built the strategy on what the digital shelf and copy should look like for these decor classes.

Greater Atlanta Area

Recruited as one of the 5 merchants that were part of HD Home, a start up within Home Depot, to establish decor categories online. I had the pleasure of building a nonexistent home and wall decor online business to +100,000 skus and 350 + drop ship vendors. Through assortment, promotional and marketing strategy, I was able to comped sales YOY by 68% and drove a volume of $18 million. Developed a promotional strategy to increase traffic, order conversion and sales.

Remote

Managed procurement of $12 million in product annually for stores and E-commerceDeveloped and maintained relationships with 40 vendor partnersPlanned a balanced merchandise assortment for 15 classificationsIncreased sales by 10% through business analysis, aggressive reorders, and strategic planningNegotiated discounts on product to increase IMU by 10%Negotiated margin dollars to exceed goal margin by 3%Exceeded recent Initial Mark Up goal by 6%Developed a private label line that generated $95,000 in sales for Fall 16

Managed procurement of $10 million in product annually.Exceeded sales plan each year by 2 to 9% while staying within stock guidelines.Exceeded gross margin by 2 to 3% each year. Recognized for exceptional sales. Managed relationships with 36 vendor partners. Planned merchandise assortment for 10 classifications.

Managed procurement of $6 million in product annually. Exceeded sales plan by 5% and exceeded gross margin by 2%. Managed relationships with 30 vendor partners.Planned merchandise assortment for 8 classifications.

Louisville, Kentucky Area

Directed operations of 8 departments and managers who oversaw 60 sales associates.Recruited, hired and trained personnel.Conducted employee performance and disciplinary reviews.Responsible for store functions, operations and customer service.Instituted promotional events and sales contests that resulted in increased sales.Analyzed each department’s business and identified opportunities to increase sales. Decreased internal animosity through opening intra-department communication.Conducted employee performance and disciplinary reviews.Maintained store staffing by monitoring schedules and staff shortages.