Lori Gardner Email & Phone Number

Auburn Hills, Michigan, Us

Detroit, Mi, Us

Researched and analyzed brand situation to create strategy documents informing updated brand positioning, communications objectives, and 2018 budget assignment Analyzed cross-platform content and created content strategy initiatives

Birmingham, Michigan, Us

Produced inbound marketing content for a variety of brands and industries with the purposes of educating, entertaining, and driving leads and conversionsDeveloped content strategies and campaigns that align with brand marketing objectivesManaged team of writers for branding, messaging, and editorial tasksResearched, wrote, and placed SEO-optimized articles across media sites and blogsCollaborated and created relationships with third-party and guest bloggers, media, and industry experts

Detroit, Mi, Us

Managed and scheduled current and future PR storytelling for Ford’s Communications teamMaintained and distributed content spreadsheets and workflow documents in content management systemsOrganized and helped lead weekly editorial board meetings and status calls with Ford Communications VP and teamFacilitated weekly brainstorms with various product, pillar, and global Communications teamsCopyedited internal and executive-facing documents for AP styleResearched and interviewed various subject matter experts and outside contacts in development of Ford storytelling effortsCompiled and maintained media lists

New York, Ny, Us

Copyedited e-books, e-book descriptions, author bios, and blog postsDeveloped editorial feedback reports for clients and authors

Detroit, Mi, Us

Developed content strategies based on client business objectives and user needsDetermined projects’ overall content requirements and potential content sourcesDeveloped innovative solutions for content presentation, including content management, workflow, maintenance, and optimizationPlanned for content delivery across appropriate digital/mobile channels, including content marketing solutionsSet guidelines for the editorial tone, style, and voice of contentCollaborated with User Experience to create user personas, site maps, wireframesCollaborated with Social Media to create editorial calendars, governance modelsPerformed SEO duties, including keyword research and writing metadataWrote and edited copy for clients’ websites, including technical subject matter

Interacted one-on-one with clients about their written documentsDeveloped ideas, theses, document structure and organization with clientsExplained revisions concerning grammar, punctuation, mechanical issuesDeveloped promotional materials for creative writing workshops, including press releases and PSAs Led web publishing, plagiarism-awareness, and style-manual workshops

Us

Developed press releases and quarterly newsletters about upcoming novelsOrganized publicity materials and contributed to book promotion plansCreated sales kits and designed sell piecesDesigned book ads for magazines and websites such as Scribd

Critiqued queries and manuscriptsDrafted reader’s reports and letters for acquiring editorsAssisted authors with marketing and social media campaignsDeveloped editorial feedback reports for clients and researched competitive titles

Designed, updated, and created textual/visual content for company and clients’ websitesCreated marketing tools, including brochures, flyers, postcards and web copyAdministered online and social media campaigns and recorded data for SEO