Putting the consumer at the center of our operations to create a better healthcare experience.Leading consumer journey, voice of consumer, and reputation management for all 30 Ardent hospitals across six states.

• Coordinates with directors for service line development. • Writes copy and maintains websites and social media. • Responsible for writing, distributing and coordinating press releases to local media. • Responsible for helping launch and market a variety of initiatives to internal and external customers.• Collects patient testimonials for blogs, social media, websites and commercials, including the award-winning 2018 BSA advertising campaign. • Works with local non-profits to represent the Health System at events such as March of Dimes March for Babies, American Heart Association Amarillo Heart Walk, American Cancer Society Relay for Life and Susan G. Komen Race for the Cure. • Helps train new employees and guides them in professional development.

• Taught the basic principles of public speaking to dual credit high school students. • Increased student engagement in interpersonal communications. • Mentored more than 40 students every semester to help them succeed in a college setting.

• Worked with media buyers, graphic artists and videographers to develop and manage effective client campaigns. • Developed strategies for designing, implementing, and managing digital campaigns and content for more than 50 clients. • Produced press releases, email blasts, website content, and social media copy. • Planned and executed community events.• Reported analytics to clients through Google Analytics and Sprout Social.• Served as media contact for several local clients.

• Produced and anchored evening newscast, NewsDay PM. • Gathered stories and did interviews to execute daily news. • Developed and coordinated social media campaign, driving listeners to Twitter and Facebook.

• Edited local and national video to aid in storytelling. • Wrote local stories and reported for primetime newscasts that garnered community relationships.