Chief Branding Officer | Communication Strategy—Marketing—Constituent Engagement | Building #Alpfa
Austin, Texas, Us
My role was to consolidate, strengthen, and align ALPFA’s brand promise to empower and develop Latino men and women as leaders of character for the nation. To do this, I crafted the organization’s first social media policy impacting ALPFA’s 72,000 members and thousands of volunteers across the country. Additionally, I devised a social media action plan for our Social Media and Marketing managers to focus their local voice to attract and engage new members. In part due to ALPFA’s successful social media strategies we more than tripled our membership to 72,0000 members in nearly 200 professional and student chapters across the U.S in 14 months. I was responsible for one of the most important aspects of ALPFA, reshaping and strengthening the perception of the relationships with partners. I worked with more than 400 diverse partners to provide networking, mentoring, career opportunities, and leadership development for Latino students, business professionals, and entrepreneurs year-round.At ALPFA, we believe the best way to create an environment of trust that fosters measurable growth is to develop true relationships with partners and work together to provide mutual value to all stakeholders, in particular, our members. Through ALPFA’s new strategic partnerships with premier organizations such as Junior Achievement and Latino Leaders Magazine, we enabled a stronger impact earlier in life of the next generation and highlighting today's leaders of character.ALPFA is the largest Latino professional membership organization in the United States representing nearly 100,000 entrepreneurs, professionals in corporate America, doctors, lawyers, accountants, members of the armed forces, government employees, and students at colleges and universities. With 155 university chapters and 42 professional chapters across the country, ALPFA seeks to empower and develop Latino men and women as leaders of character for the nation in every sector of the global economy.