Ad Corps was dedicated to bringing best of breed ad techs to Australia, with a special interest in those requiring product development input as they prepared to GTM.Techs:1. Accipiter AdManager (ad server, eventually purchased by Atlas, then Microsoft)2. HIRO Media - a P2P-based video distribution and copyright protection system from Israel4. AdSlot - early auction place for ads, now ASX listedClients included NEWS.com.au, Fairfax Digital, Network TEN, Yahoo!7… Show more Ad Corps was dedicated to bringing best of breed ad techs to Australia, with a special interest in those requiring product development input as they prepared to GTM.Techs:1. Accipiter AdManager (ad server, eventually purchased by Atlas, then Microsoft)2. HIRO Media - a P2P-based video distribution and copyright protection system from Israel4. AdSlot - early auction place for ads, now ASX listedClients included NEWS.com.au, Fairfax Digital, Network TEN, Yahoo!7, nineMSN & realestate.com.au Show less

CLD was a full-service digital agency described as a "bunch of upstarts" by B&T which I always loved. I looked after everything ad tech and M&A/strategic partnerships. It was a roller coaster ride of a time to be involved in digital and I thoroughly enjoyed the weird and wonderful opportunities.HighlightsManaged two project-limited JVsNegotiated sale & management buy back of CLD, twiceParticipated in BlueFreeway IPOParticipated with Starlight Children's Foundation to… Show more CLD was a full-service digital agency described as a "bunch of upstarts" by B&T which I always loved. I looked after everything ad tech and M&A/strategic partnerships. It was a roller coaster ride of a time to be involved in digital and I thoroughly enjoyed the weird and wonderful opportunities.HighlightsManaged two project-limited JVsNegotiated sale & management buy back of CLD, twiceParticipated in BlueFreeway IPOParticipated with Starlight Children's Foundation to obtain grant for a secure closed online community for children in long stay in hospitals. Built from brand to launch, Livewire! is still active todayDeveloped either the first or second clickable ad embedded in streaming videoExclusive AU reseller Accipiter ad server at a time when more than 1/2 of ads in AU were served by Accipiter AdManagerClients included; Australia Post, ACMi, RMIT, Qantas, Hertz, Victorian Government, STA Travel, Endemol Southern Star, Network TEN, nineMSN, realestate.com.au, Fremantle Media Show less

I came to REA as the company was gaining independence from News Corp, tasked with helping to select and migrate to a new ad server and formally develop the advertising product offering.Highlights:Decreased ad-serving COGS byIncreased eCPM of site overall by with more advanced product offeringBroke Excel more times than I can count with epic pivot tables, better analysing and assigning value based on demand, median sale price and other metrics. That's how we old folks did… Show more I came to REA as the company was gaining independence from News Corp, tasked with helping to select and migrate to a new ad server and formally develop the advertising product offering.Highlights:Decreased ad-serving COGS byIncreased eCPM of site overall by with more advanced product offeringBroke Excel more times than I can count with epic pivot tables, better analysing and assigning value based on demand, median sale price and other metrics. That's how we old folks did big dataHelped set up first auction model for ads, using fax machines and very tired salespeople running about on phones. Love the early net! Show less

On the Revenue Management team, I was responsible for working with the then new ad serving company (Sabela, later acquired by 24/7 Rich Media) to make sure the tech did what we dreamed up. Formalised processes for advertising operations and developed new ad products.Highlight:Co-developed the first sponsored links product in Australia, and only a smudge behind the first in the world. With an average 4% CTR it became LookSmart’s top-performing advertising product from concept to a… Show more On the Revenue Management team, I was responsible for working with the then new ad serving company (Sabela, later acquired by 24/7 Rich Media) to make sure the tech did what we dreamed up. Formalised processes for advertising operations and developed new ad products.Highlight:Co-developed the first sponsored links product in Australia, and only a smudge behind the first in the world. With an average 4% CTR it became LookSmart’s top-performing advertising product from concept to a revenue base of $1.2 million pa within three months. No great surprise it performed if you've ever tried AdWords. ;) Show less