Lori Ricciardi Wilkins Email & Phone Number

Waltham, Massachusetts, United States

Waltham, Ma

Currently, I am a Senior Marketing Manager who handles all demand-generation activities and events. I am responsible for social media efforts, search engine marketing, and public relations. I work closely with our partners to manage our MDF and am a Dell Technologies PMAC member. Additionally, as our graphic and web designer, I create customer-focused designs across web, digital, and print. Other tasks include creating lead-generation email campaigns, and planning and managing customer and prospect-focused in-person and virtual events.

Waltham, Ma

Torrance, Ca

Specialize in B2C lead generation direct response. (Extensive tracking, a/b testing experience)A part of a team of three who developed 10+ inbound marketing channels resulting in an overall company growth of nearly 300%.Maintain a $24+ million/ year multi-channel budget for all marketing channels.Handle content writing for customer and prospect emails, direct mail, radio/TV, PR, review sites and customer communication channels. Managed the social media testing calendar and content writing for all social sites.Point of contact with our media advertising partner for creative, budget/forecasts, target markets and more. Consistently a/b testing to grow the business at the best ROI. Copyrighting for email, direct mail, radio, PR and SEO and SEM campaigns. Review hourly/daily analysis of incoming leads for offline channels to determine ROI and channel spend for ongoing optimization. Created the content for the customer touch point process maps including scripts, emails, and customer next step flyers and door hangers. Continuously updating and maintaining.Lead the email program for customers and prospects. Creative, testing mailings, distribution, & targeting.Built and managed the referral program including tracking for customer/ non customer payout triggers.Develop direct response content and creative briefs for landing pages, flyers, email campaigns, direct mail, print pieces, customer facing materials, door hangers and more.Point of contact for product partners. Responsible for co-op dollars and co-marketing programs.

Devens, Ma

- Responsible for all print design such as advertisements, trade show booth posters, data sheets, company newsletter, brochures, and direct mail.- Managed all of the company's websites including design, layout, updates, and the design of the most recent AMSC website launched in August of 2009.- Responsible for designing, preparing and shipping all literature, posters and giveaways needed for trade shows. Traveled with sales reps and acted as marketing support/ booth personnel. - Handled administrative responsibilities and organization duties to support the sales director including processing paperwork, (quotations and sales confirmations) point of contact for internal communication, customer service and sales tracking.- Support co-workers located worldwide with marketing materials and web updates.- Responsible for internet marketing.- Maintained the sales order entry database.- Assist the marketing communications manager with trade show event planning.- File market data, sales leads, and invoices.