Loris Prina Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

• Representing the Polestar brand and its core values of innovation and sustainability, acting as a trusted advisor to prospective and existing customers in the Australian market - one of Polestar’s top 10 global markets.
• Delivering thorough product expertise on Polestar’s EV lineup and cutting-edge technologies.
• Organising and handling test drives — including the very first on-road experiences… Show more Representing the Polestar brand and its core values of innovation and sustainability, acting as a trusted advisor to.
• Organising and handling test drives — including the very first on-road experiences of the Polestar 4 following its Australian market launch —leveraging these interactions to maximise customer engagement and brand.
• Guiding prospects through their transition to electric mobility delivering consultations, addressing concerns, and identifying sales opportunities. Show less

Melbourne, Victoria, Australia

• Relaunched the Cadillac brand in the Australian market after over 50 years with the introduction of the all-electric Cadillac LYRIQ, coordinating with an external agency and Cadillac's internal marketing and sales team.
• Presented the vehicle to Australian media and the general public through a static pop-up activation, utilising targeted PR strategies to engage prospects, showcase the car's features, generate interest in both the.
• Presented the vehicle to Australian media and the general public through a static pop-up activation, utilising targeted PR strategies to engage prospects, showcase the car's features, generate interest in both the.
• Identified leads and prospects to support Cadillac's internal sales team and maximise the activation's ROI.
• Delivered a final presentation of findings and recommendations, defining target groups through market segmentation to optimise the marketing and sales approach post-activation. Show less

Milano, Lombardia, Italia

• Supported the business operations and project management for a new electric mobility service in the European market working alongside the internal sales and marketing teams and external stakeholders.
• Developed strong relationships with clients, new suppliers, and OEMs to innovate the fleet product in line with sales targets, brand positioning and business strategy.
• Conducted market research and product analysis; identified industry trends; defined strategic measures in line with… Show more Supported the business operations and project management for a new electric mobility.
• Conducted market research and product analysis; identified industry trends; defined strategic measures in line with sustainability objectives.
• Designed and executed the Pirelli Net Zero Emissions Days and other PR activities, organising mobility product test drives to boost customer adoption and positive brand sentiment.
• Implemented efficiencies that streamlined budget forecasting, KPI’s measurement and operations strategy in line with the management plan.

Munich, Bavaria, Germany

• Planned and overseen key operations for marketing and press fleet for region Europe, supporting activities such as product launches, campaigns, media drives and trade shows.
• Maintained strong communication with Bentley's dealer network, media, and agencies, coordinating with various stakeholders across the UK and Europe.
• Mapped media and handled requests, scheduling and allocating press cars in accordance with communications strategy and local markets.
• Managed the press fleet… Show more Planned and overseen key operations for marketing and press fleet for region Europe, supporting activities such as product launches, campaigns, media drives and trade shows.
• Managed the press fleet defining specs and ensuring brand consistency.
• Coordinated seasonal tire changeovers, maintenance, partnership accessories, special press preps in line with marketing and PR plans.

Munich, Bavaria, Germany

• Worked within the BMW Group (Munich) and L&T Technology Services (Bangalore) partnership, delivering AI-powered high-end infotainment systems for BMW's current and future product range.
• Tested weekly software updates on the BMW iD7 infotainment system.
• Validated the game-changing iDrive 8 prior to its market release (Q2 2021) on the BMW i4 and iX, with plans for integration across the entire BMW range. This included all-new infotainment and instrument cluster.
• Validated the game-changing iDrive 8 prior to its market release (Q2 2021) on the BMW i4 and iX, with plans for integration across the entire BMW range. This included all-new infotainment and instrument cluster.
• Tested vehicle features and functionalities using voice control (BMW Intelligent Personal Assistant).
• Coding and flashing of MGUs and operating systems.

Munich, Bavaria, Germany

• Developed a consulting report for a Swiss premium e-mobility startup as part of a university group project.
• Conducted market research and competitive product analysis, identifying key industry trends and pricing strategies.
• Defined strategic measures and recommendations.
• Presented findings and strategic proposals directly to the CEO.

Leeuwarden, Friesland Province, Netherlands

• Led a team of students in organising a travel industry conference, effectively delegating tasks and responsibilities.
• Designed and guided the digital and physical marketing plan (collateral, social media).
• Coordinated PR activities and networking with university and industry professionals.
• Crafted and delivered the opening speech and content in line with the university’s core values.
• Internal reporting.

Minor, Marketing, A+

Marketing & Sales in the Automotive Industry Erasmus+ Exchange Programme • Market Research with J. Schwerdtle - industry professional at.

Bachelor Of Business Administration - Bba, A

Group/individual projects: • Consulting report (Qantas Project Sunrise, competitive advantage in ultra-long-haul operations). Conducted.

High School Diploma, 80/100