Loris Prina Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Representing the Polestar brand and its core values of innovation and sustainability, acting as a trusted advisor to prospective and existing customers in the Australian market - one of Polestar’s top 10 global markets and a rapidly evolving, highly competitive EV market with signs of strong demand growth. • Delivering thorough product expertise on Polestar’s EV lineup and cutting-edge technologies. • Organising and handling test drives — including the very first on-road experiences… Show more Representing the Polestar brand and its core values of innovation and sustainability, acting as a trusted advisor to prospective and existing customers in the Australian market - one of Polestar’s top 10 global markets and a rapidly evolving, highly competitive EV market with signs of strong demand growth. • Delivering thorough product expertise on Polestar’s EV lineup and cutting-edge technologies. • Organising and handling test drives — including the very first on-road experiences of the Polestar 4 following its Australian market launch —leveraging these interactions to maximise customer engagement and brand awareness, and conversion opportunities. • Guiding prospects through their transition to electric mobility delivering consultations, addressing concerns, and identifying sales opportunities. Show less

Melbourne, Victoria, Australia

Relaunched the Cadillac brand in the Australian market after over 50 years with the introduction of the all-electric Cadillac LYRIQ, coordinating with an external agency and Cadillac's internal marketing and sales team.• Presented the vehicle to Australian media and the general public through a static pop-up activation, utilising targeted PR strategies to engage prospects, showcase the car's features, generate interest in both the Cadillac brand and the LYRIQ model, collect data, and… Show more Relaunched the Cadillac brand in the Australian market after over 50 years with the introduction of the all-electric Cadillac LYRIQ, coordinating with an external agency and Cadillac's internal marketing and sales team.• Presented the vehicle to Australian media and the general public through a static pop-up activation, utilising targeted PR strategies to engage prospects, showcase the car's features, generate interest in both the Cadillac brand and the LYRIQ model, collect data, and book test drives. • Identified leads and prospects to support Cadillac's internal sales team and maximise the activation's ROI. • Delivered a final presentation of findings and recommendations, defining target groups through market segmentation to optimise the marketing and sales approach post-activation. Show less

Milano, Lombardia, Italia

Supported the business operations and project management for a new electric mobility service in the European market working alongside the internal sales and marketing teams and external stakeholders.• Developed strong relationships with clients, new suppliers, and OEMs to innovate the fleet product in line with sales targets, brand positioning and business strategy.• Conducted market research and product analysis; identified industry trends; defined strategic measures in line with… Show more Supported the business operations and project management for a new electric mobility service in the European market working alongside the internal sales and marketing teams and external stakeholders.• Developed strong relationships with clients, new suppliers, and OEMs to innovate the fleet product in line with sales targets, brand positioning and business strategy.• Conducted market research and product analysis; identified industry trends; defined strategic measures in line with sustainability objectives.• Designed and executed the Pirelli Net Zero Emissions Days and other PR activities, organising mobility product test drives to boost customer adoption and positive brand sentiment.• Implemented efficiencies that streamlined budget forecasting, KPI’s measurement and operations strategy in line with the management plan.• Diversified the fleet strategy to align with target audiences, brand positioning and to optimise operations; introduced new e-bike models, accessories and parts to adapt to market segmentation and bespoke requests.• Together with the digital team, launched a new app for Sustainable Development Goals tracking and optimisation of UX. Show less

Munich, Bavaria, Germany

Planned and overseen key operations for marketing and press fleet for region Europe, supporting activities such as product launches, campaigns, media drives and trade shows.• Maintained strong communication with Bentley's dealer network, media, and agencies, coordinating with various stakeholders across the UK and Europe.• Mapped media and handled requests, scheduling and allocating press cars in accordance with communications strategy and local markets.• Managed the press fleet… Show more Planned and overseen key operations for marketing and press fleet for region Europe, supporting activities such as product launches, campaigns, media drives and trade shows.• Maintained strong communication with Bentley's dealer network, media, and agencies, coordinating with various stakeholders across the UK and Europe.• Mapped media and handled requests, scheduling and allocating press cars in accordance with communications strategy and local markets.• Managed the press fleet defining specs and ensuring brand consistency.• Coordinated seasonal tire changeovers, maintenance, partnership accessories, special press preps in line with marketing and PR plans.• Mitigated issues by finding cost-effective, timely solutions, making critical decisions under pressure to ensure smooth execution of marcomm activities, while liaising with production, logistics, customs and local authorities.• Organised transports across all European regions.• Tracked and allocated all fleet-related costs within the annual budget. Marketing and PR Support:• Continental GT Speed global media launch.• GT Speed Vallelunga track drives – European & Russian Tier 1 media.• Bentayga snow drive in the Dolomites – Bomber Ski x Bentley partnership. • Bentley Summer Tour in Europe’s iconic luxury destinations: pop-up activation, test drives on scenic routes. • Bentayga S and GT Speed Convertible media drives.• Bentayga Hybrid Italy's static launch and press conference. • New showroom opening, displaying the heritage fleet's Continental GT W12 Pikes Peak.• European Retailer Conference.• Allocated press cars to secure coverage from top European media, TV shows, key events (Monaco Yacht Show, 24 Hours of Spa, Milan & Paris Fashion Weeks, Art Basel, Sotheby's...), influencers and content creators. Show less

Munich, Bavaria, Germany

Worked within the BMW Group (Munich) and L&T Technology Services (Bangalore) partnership, delivering AI-powered high-end infotainment systems for BMW's current and future product range.• Tested weekly software updates on the BMW iD7 infotainment system.• Validated the game-changing iDrive 8 prior to its market release (Q2 2021) on the BMW i4 and iX, with plans for integration across the entire BMW range. This included all-new infotainment and instrument cluster displays, reimagined… Show more Worked within the BMW Group (Munich) and L&T Technology Services (Bangalore) partnership, delivering AI-powered high-end infotainment systems for BMW's current and future product range.• Tested weekly software updates on the BMW iD7 infotainment system.• Validated the game-changing iDrive 8 prior to its market release (Q2 2021) on the BMW i4 and iX, with plans for integration across the entire BMW range. This included all-new infotainment and instrument cluster displays, reimagined graphical interface, cloud-driven Connected Drive, and enhanced automated functionalities. • Tested vehicle features and functionalities using voice control (BMW Intelligent Personal Assistant).• Coding and flashing of MGUs and operating systems.• Identified and reported system defects and anomalies, supporting the engineering team in resolving issues. Published an article on LinkedIn: AI to succeed in the automotive business. Show less

Munich, Bavaria, Germany

Developed a consulting report for a Swiss premium e-mobility startup as part of a university group project.• Conducted market research and competitive product analysis, identifying key industry trends and pricing strategies.• Defined strategic measures and recommendations.• Presented findings and strategic proposals directly to the CEO.

Leeuwarden, Friesland Province, Netherlands

Led a team of students in organising a travel industry conference, effectively delegating tasks and responsibilities. • Designed and guided the digital and physical marketing plan (collateral, social media).• Coordinated PR activities and networking with university and industry professionals.• Crafted and delivered the opening speech and content in line with the university’s core values.• Internal reporting.

Minor, Marketing, A+

Marketing & Sales in the Automotive Industry Erasmus+ Exchange Programme • Market Research with J. Schwerdtle - industry professional.

Bachelor Of Business Administration - Bba, A

Group/individual projects: • Consulting report (Qantas Project Sunrise, competitive advantage in ultra-long-haul operations). Conducted.

High School Diploma, 80/100