Lori Schaefer Email & Phone Number

I’m a strategic marketing and communications leader with more than 25 years of experience turning ideas into impactful, purpose-driven campaigns and impactful results. Whether building brands from the ground up or leading high-stakes marketing initiatives for organizations that are shaping the future, my focus has always been on one thing: making a meaningful difference.Throughout my career, I’ve collaborated with visionary leaders and talented teams to craft integrated marketing and communications strategies that connect people to causes that matter. From executing high-profile events that raise millions to developing dynamic marketing campaigns that drive real change, I bring a strategic and creative vision combined with tactical precision to the table. What drives me? The opportunity to amplify mission-driven organizations through marketing that resonates, engages, and elevates. I specialize in aligning brand strategy with impactful storytelling, creating experiences that captivate and inspire action.Having run my own agency, served in fractional Chief Marketing Officer and Chief Communications Officer roles for over 15 years, and most recently served four years as Vice President of Communications and Marketing for Friends of Acadfia/Acadia National Park, I bring executive-level oversight and visionary leadership to every project. Whether guiding nonprofits to new heights or leading creative teams at an agency, I excel at balancing strategic thinking with bold execution.With experience across nonprofit, corporate, government, and agency settings, I thrive in fast-paced environments and complex projects, and I am skilled at leading cross-sector partnerships. I’m always seeking the next big challenge—especially when it involves working with passionate, creative minds to drive change.If you’re looking for someone who can seamlessly blend high-level strategy with hands-on execution, I’d love to connect. Reach out: lori@marketingmatters-mn.com.Top Skills:Integrated Communications & MarketingBrand Strategy & ManagementEvent Planning & ExecutionPublic & Media RelationsCrisis Communication & Reputation ManagementDigital Marketing Strategy & CampaignsContent Creation & StorytellingCommunity & Stakeholder EngagementBuilding & Leading High Performing TeamsMeasurement & EvaluationSpecific Expertise:*Marketing for Mission-Based Organizations*Conservation and Climate Change Adaptation*Collective Action -- Working Across Sectors*High-Performance Team Building*Philanthropy & Fundraising*Travel, Sustainable Tourism & Destination Marketing

Listed skills include Strategic Communications, Public Relations, Media Relations, Public Speaking, and 34 others.