Lori Shecter Email & Phone Number

New York, Ny, Us

New York, Ny

We are Immediate provides instant development results for those companies in a hurry. Whether you are a full-service agency needing a hand, small to medium business owner or non-profit, We are Immediate gets it done. And I? I manage the team that markets, sells, designs, develops, delivers. That's why they call me chief.

New York, United States

New York

Chief Revenue Officer for Appdrenline, a Digital Marketing and Development agency. Whether you are a Fortune 500 Company or just starting out, we have digital solutions that will make your heart beat faster--and that will help you see results...quickly. Clients include: Universal McCann, IKEA, MasterCard, Arts & Entertainment, and Weight Watchers to name a few. Our expertise ranges from branding & ecommerce websites, digital marketing and social media marketing, to killer social apps. Responsible for growing this startup agency to 5 years of growth. Design and develop marketing programs and campaigns, develop sales team, oversee project management.PRODUCTS- SCHOOL EMPOWER SCHOOL MANAGEMENT SYSTEM: The world's most flexible school management program. Have a school? School Empower will enable you to offer online registration as well as manage all your student's, classes, studio scheduling, events and more!ONLY NATURAL FOOD: Run ad sales for the largest natural and organic food database in the US. Only Natural hits a sweet spot with CPGS and Pharmaceutical companies alike. DANCE STUDIOS WEB DESIGN: A division of Appdrenaline devoted to the digital development and marketing needs of Dance Studios.

Built and ran Weightwatchers.com first digital sales team, including sales people, traffic, planning and marketing. Grew advertising sales from $500k to over $40 million. Developed integrated sales programs for companies CPG companies such as General Mills, P+G, Kelloggs.Created all sales strategies and policies.Created annual ad sales operating plans.Designed and developed sales tools, sales marketing materials, sales goals tracking tools in addition to training and developing sales people.Hired and trained sales and operations team.Design and developed inventory tracking system and delivery tool.

New York, Ny

Created and ran the digital sales department of five publication websites including: Parents, Child, Family Circle, Fitness Magazine and YM.Designed and developed all sales marketing materials.Hired, managed and trained sales and support staff.Over achieved sales goals by 25% annuallly.Brought in new advertisers including CPG's and Pharma clients.Designed and sold integrated sales plans across the print and digital vehicles.

Breakthough Entertainment: An independent film distribution company. Bought and sold independent films for distribution to cable networks and DVD's (well, in those those days it was video.) Never made it to Cannes. Discovered one of four things needed to sell films: A star, sex, or violence ( a good plot line helps too.) Most of my films had none of the above. In the day when everyone wanted to make the next SEX, LIES and VIDEO TAPE, a famous person once told me, "Lori, no one wants to BUY FILMS, they want to buy MOVIES, so people don't miss anything they get up to go to the bathroom." Unfortunately, I had a lot of films.

Los Angeles

VP president of Advertising sales for the West Coast Region. Increased sales by 10 fold. Hired and managed a staff of 10.

Bachelor Of Arts - Ba, Marketing And Communications, Magna Cum Laude

Kicked Apps

Mba Class Work, Marketing

Classwork Toward MBA Marketing