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Dynamic, accomplished, diligent Marketing Communications Professional with strong creative, strategic, and analytical thinking skills; a flair for writing, and a passion for creating all modes of effective communication. Proven ability to cultivate productive working relationships with clients, their staff, the media, and strategic business partners, including media buying services, website designers, advertising agencies, and investors. Comfortable working independently or as part of a team. An ultimate multi-tasker who can successfully juggle multiple projects, work under pressure, and consistently meet deadlines.Specialties: Branding Marketing Communications WriterMedia PlanningMedia BuyingMedia RelationsPublic RelationsPromotions & EventsSocial Media ManagerWebsite Design & Content Management
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Community LiaisonMcleanAvon, Ct, Us
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Director Of Development And MarketingBrain Injury Alliance Of Connecticut Nov 2020 - PresentWindsor, Connecticut, United States -
Marketing ConsultantShield Media Marketing Communications Nov 2019 - PresentAvon, Connecticut, United States
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Marketing DirectorSki Sundown Nov 2012 - Nov 2019New Hartford, CtCreated and implemented an innovative marketing strategy that effectively communicated the brand, products and programs. Established income projections, allocated and managed resources to generate new sales, retain customers, and fuel Ski Sundown's growth. Developed targeted communications and media plans, and negotiated comprehensive buys, including digital, social, television, cable television, radio, email marketing, and collateral materials. Creative director and copywriter for all advertising. Redesigned website, wrote and maintained all content. Social media administrator for Facebook, Instagram and Twitter, significantly growing followers by engaging customers through use of effective storytelling, strong images and video. Served as spokesperson for the mountain, issuing press releases, story ideas, and coordinating all media interviews. Developed and ran all events and competitions, and secured event sponsors.
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Development & Marketing ManagerGifts Of Love Aug 2011 - Nov 2012Avon, CtNon profit serving over 13,000 working individuals experiencing financial crisis.
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Grant Writer & Planning AnalystCommunity Renewal Team, Inc. Dec 2008 - Aug 2011Responsible for researching funding opportunities, developing programs and program budgets, writing grants and program reports. Wrote articles for monthly newsletter, annual report, and assisted marketing and public relations departments. Program responsibilities included those addressing the needs of homeless veterans, elderly nutrition (Meals on Wheels, Senior Community Cafes), grandparent raising their grandchildren, summer food program for children in low income areas. -
PrincipalShield/Media Marketing Communications 1996 - 2008•Developed and implemented effective communications plans including public relations, marketing, advertising and media plans, and events. •Using syndicated research, census data, and client data, provided thorough evaluation of target audience, target audience media habits, purchase behavior, geographic and population analysis; quantitative, qualitative and efficiency analyses of media vehicles. •Negotiated, executed and stewarded media plan. Developed creative merchandising and added value programs, promotions, events and sponsorships to maximize every budget.•Created persuasive, targeted and strategically-sound copywriting: press releases, brochures, print ads, website content, newsletters. •Worked with clients to develop Mission Statements, Vision and Core Value Statements, Brand ID/Pillars/Essence, and Creative Briefs.•Generated competitive spending analyses and evaluate focus group recaps and incorporate key findings into recommendations.Clients: Northstar-at-TahoeSierra-at-TahoeWaterville Valley Ski ResortLoon MountainMount CranmoreBoothcreek Ski HoldingsSki SundownQuinoco OilPassiflora Planned Parenthood/Golden Gate GroupMarix Mortgage Servicing CorporationAmerican Cancer Society/San FranciscoAvon Road RaceThe Evans Group (San Francisco)Community Renewal Team, Inc.
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Partner, Associate Media DirectorJ. Walter Thompson 1991 - 1996Managed staff of 9 people and over $55 million in media billings.Developed strategic, effective, marketing-driven media and communications plans. Analyzed quantitative and qualitative research and marketing data, supervised media planning, stewarded the media buying process, negotiated added-value, developed merchandising programs, promotions, buy recaps and post-buy analysis. Clients included:California Division of TourismChevron Corporation, Public Affairs (Effie Award-winning Media Plan)Sprint, International DivisionAmerican Hawaii CruisesKaiser-Permanente HMOOrtho Lawn & Garden Products (Effie Award-Winning Media Plan)Stuart Anderson's Black Angus RestaurantsNorthstar-at-Tahoe -
Media SupervisorArnold Fortuna Lane 1991 - 1992Hired as an assistant media planner/buyer at Emerson Lane Fortuna. Trained in both media planning and buying. Learned great negotiation skills even though my chosen path became media planning! Promoted to Media Planner in 1988, and Media Supervisor in 1990. ELF merged with Arnold Advertising in 1991 and soon after I took off to follow my dreams of working at a "Blue Chip" agency in San Francisco.Clients included:Etonic-Tretorn-Puma Athletic FootwearBankEast (NH)Pilgrim Health CareA-Copy Grossman's Home Improvement StoresHendrie's Ice CreamNew England MonthlySociety for Savings (CT)Boston GasSperry TopsiderWMJX-FMYankee 24 ATM Network
Lori Shield Skills
Lori Shield Education Details
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American Studies
Frequently Asked Questions about Lori Shield
What company does Lori Shield work for?
Lori Shield works for Mclean
What is Lori Shield's role at the current company?
Lori Shield's current role is Community Liaison.
What is Lori Shield's email address?
Lori Shield's email address is ls****@****own.com
What is Lori Shield's direct phone number?
Lori Shield's direct phone number is +186037*****
What schools did Lori Shield attend?
Lori Shield attended Trinity College-Hartford, Université Paris-Sorbonne.
What are some of Lori Shield's interests?
Lori Shield has interest in Skiing, Playing With My Kids, Community Service, Yoga, Marketing, The Creative Process, Reading, My Border Terrier And Rescue Dog, Travel.
What skills is Lori Shield known for?
Lori Shield has skills like Press Releases, Public Relations, Marketing, Advertising, Marketing Communications, Social Media, Program Management, Marketing Strategy, Social Media Marketing, Media Planning, Copywriting, Nonprofits.
Who are Lori Shield's colleagues?
Lori Shield's colleagues are Debi Davis, Kristen Dombkowski, Angela Cleveland, Denise Marshall, Mary Johnson, Denise Marshal, Megan Gill.
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