Lori Smith is a Brand Strategy and New Business Consulting at Love That Idea. She possess expertise in brand development, marketing, creative direction, marketing strategy, market research and 12 more skills. Colleagues describe her as "Lori's creative mind and relentless work ethic would be a great benefit to any team. Lori is extremely intelligent and has the ability to quickly assess markets and trends to drive a unique positioning for brands. I enjoyed my time working with Lori and hopefully will get the chance to work together again someday soon.", "Lori is hands down one of the most strategic and creative minds I know. She brings an incredible amount of joy and energy into every interaction. Lori is adept at collaborating with others to pull the best from a diverse set of people and viewpoints to create thoughtful, innovative, and winning approaches to the thorniest of problems. "No' is never an option for Lori. Some of my favorite work memories are my times working with and collaborating with Lori - she is a genius!", and "I worked with Lori to help build the ZoomEssense brand and also on a project to create a WHAT HAPPENS HERE STAYS HERE perfume for Las Vegas. First off, Lori is a connector and a constant source of creative ideas. She is also a trend expert and natural market researcher. She is constantly looking for what is next for consumers and believes in experience and immersion as great tools to bring insights to life.  But most of all she never stops thinking, doing, inspiring, or collaborating. You will enjoy working with her if you believe your brand can always get better."