Lori Sofian Email & Phone Number

• Managed day-to-day operations of client accounts, monitored quality control during client meetings, and leveraged Maison storytelling and heritage to enhance the overall client experience.• Interpreted customer behavior to cultivate a premium retail experience by directly engaging with clients and coordinating associates for aligned business flow and positive public relations.• Developed social calendars aligned with local Atlanta events to provide sales associates with initiatives for merchandise discussion and to support retail sales strategies.

Paris, Île-De-France, France

• Managed the execution of social media content and editorial calendars on Instagram, TikTok, LinkedIn, and Facebook for Christian Louboutin Beauty, Lancaster Beauty, Orveda Skincare, and Davidoff Parfums, creating written and visual content independently and with the agency.• Published, monitored, and reported key metrics for owned social media content using internal tools such as Sprinklr, Iconosquare, and Instagram analytics.• Supported creative team in creative planning for all monthly Instagram stories, assisting in the execution of graphic, photo, and video production, while providing actionable recommendations forfuture content marketing development and audience interaction.• As a project manager, I implemented a TikTok strategy for Christian Louboutin Beauty to enhance channel performance by reviewing trends, competitive activities, and social monitoring of audience insights, achieving 1,170 likes within a one-month activation period.• Interacted with the client's digital community by moderating daily posts in a timely manner, maintaining brand voice consistency across social platforms, understanding consumer engagement opportunities, and driving engagement and growth.• Collaborated with the creative team to pitch and conceptualize the logistics for the launch of Lancaster Beauty's TikTok, developing a comprehensive two-month editorial calendar.• Conducted digital monitoring to feed creatives with content curation proposals in line with the different editorial lines.• Participated in the design of activations and digital launch campaigns with the creative team.

Paris, Île-De-France, France

• Utilized JOOR for order history, product availability, and purchase invoice.• Enhanced client interactions by managing meetings and coordinating with sales associates for seamless business operations.• Arranged clothing and accessories in the showroom, assisted dressing the models, and facilitated client relationships.

• Met and exceeded sales targets by proactively engaging with buyers and retailers, negotiating sales deals, and closing orders on-site.• Represented clothing line at the Atlanta Apparel trade show by presenting buyers with the latest collections and designs tailored to buyers' needs.• Facilitated the setup and takedown of samples at trade shows by designing room layouts and organizing displays for optimal presentation.

• Launched project management of short video series Supply Chain POW' to drive revenue growth, expand the current audience, and enhance channel effectiveness, resulting in a 170% increase in views on YouTube.• Assisted in developing new content marketing strategies for the podcast 'Supply Chain Is Boring,' achieving a 548% follower growth on Instagram within 31 posts.• Edited podcast videos for YouTube and the company website, ensuring audio accuracy, inserting intro/outro segments, and including relevant company logos, host, and guest names.• Implemented tailored campaigns across YouTube, LinkedIn, Instagram, and Twitter to boost brand awareness, drive traffic, and increase conversions on the company website.• Conducted competitor analysis and quantitative research to identify market trends, consumerpreferences, and benchmark competitor strategies.

• Conducted primary and secondary research for Atlanta-based Cosmetics client to target audiences, including assembling and distributing surveys and examining focus groups.• Analyzed data findings and provide strategic recommendations for team and client.• Worked alongside eight Little Otter team members to execute advertising and marketing campaigns.

Athens, Georgia

• Organized dues, distributed reimbursements, kept track of financial account and activities.• Promoted the magazine and raise awareness through social media and school campus.• Collaborated and selected apparel for fashion shoot.

• Designed and launched a spring retreat with 50 attendees and recruited direct vendors to conserve the cost of the event.• Identified potential prospects to join the Inner Circle Sisterhood and expand the network.

• Collaborated with photographers to achieve their creative visions.• Understand runway shows and their concepts.

Athens, Georgia

• Plan and executed events that market PINK and empower women.• Ran social media and helped increase on campus awareness about brand.

Athens, Georgia, United States

• Coordinated client posts for social media promotions, maintained customer relationship management on Airtable for clients, and managed both organic and paid posts for a coherent mix of content.• Facilitated awareness of local Athens events among Facebook followers; initiated an event that reached 77,400 people and generated 2,400 responses, resulting in significant earned media.• Scheduled posts through Hootsuite to deliver daily content on Instagram and Facebook.• Wrote weekly articles for website.

Acworth, Georgia

• Improved customer relation skills, managed stressful situations.• Collaborated with team of hosts and servers, strengthened ability to work with others.

Master Of Arts - Ma, Fashion Studies

Bachelor Of Business Administration - Bba, Marketing With An Emphasis In Digital Marketing

High School Diploma