Lori Spitz, Cprw Email & Phone Number

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Hired to improve and redesign new associate onboarding process for the client service team at a wealth management firm experiencing high employee turnover and error rates. Conducted audit of existing educational content. Delivered written recommendations to better structure learning environment in short term (run through sample scenarios in system sandbox, role-play communications with internal and client teams, visually document workflows) in first three weeks. Partner with multiple subject matter experts to curate and create process, communications, and technical documentation. Building training and development site in Confluence.

Write and design custom resumes and cover letters for professionals receiving services from the leading provider of global talent mobility solutions. Interview clients to extract challenges and accomplishments that show their unique value. Provide resume writing best practices for any career stage and multiple industries including tech, manufacturing, healthcare, retail, and more. Ensure documents are foundational and can be easily customized for desired roles. Recipient of multiple customer satisfaction awards.

New York, New York, Us

Crafted resumes, cover letters, and LinkedIn profiles for clients of all experience levels and industries. Provided domestic and international job seekers with compelling personal marketing documents that generated interviews. Interviewed clients to uncover measurable results and unique strengths.

Renton, Wa, Us

Served as marketing automation SME for all regions. * Participated in monthly content council meetings to brainstorm content ideas and syndication opportunities, and discuss content governance strategies across paid, earned and owned media* Advised on best practices and optimal campaign strategy.* Automated and accelerated newsletter creation, recommend ways to personalize.* Built email and SMS campaigns end-to-end using Eloqua.

Seattle, Wa, Us

Worked with product marketing, business development, sales, and professional servicesteams to increase feature and spend adoption for Amazon Business. * Working with agency, internal writer and designer, organized, edited, and ultimately launched content for customer onboarding portal in Amazon CMS, taking project to completion after numerous owners and delays.* Created first vertical onboarding email series in Pardot to guide customers through account set-up* Led onboarding taskforce, tracking multiple work streams across channels to accelerate time to first spend and overall customer engagement.* Updated internal wikis to document new campaigns, process, and results.* Served as bar raiser for Customer Activation team and other teams looking to reach AB customers.* Analyzed customer data to identify where customers are dropping off in the lifecycle and identify new opportunities to personalize experience based on customer profile and behavior.

Oakland, California, Us

Hired to enhance Kaiser's marketing automation capabilities across all regions and lines of business, B2B and B2C. Educated internal teams on best practices, new segmentation and messaging strategies, and ways to optimize existing campaigns. My internal presentations on customer engagement best practices broke attendance records.*Established a governance model for the email channel that was seen as model for other communications channels at Kaiser. * Led migration from 3rd party provider to Eloqua, saving $150k annually.* Developed standardized email templates across B2B and B2C programs, creating a more consistent brand experience across web and email channels, resulting in 30% reduction in production SLAs.* Identified need for and implemented first Abandoned Quote and Abandoned Application campaigns, resulting in a 23% lift in completed quotes.* Designed and launched KP's first B2B nurture program, including lead scoring and funnel reporting, resulting in 25% lift in conversion.* Established integration of Eloqua to Salesforce.com.

Hoboken, Nj, Us

Developed personas and buyer's journeys for multiple communities in the Professional Development division. Worked cross-functionally with marketing and content teams to identify goals and relevant content for email campaigns. Wrote campaign briefs, developed copy, created Eloqua canvases for multi-touch emails and nurturing campaigns.* Created consent language compliant with CASL and EU privacy laws.

Used client interviews and marketing materials to develop email messages that resulted in prospects taking a meeting to learn more about client products and services. Copy edited emails created by other writers.“Your [client] email was ROCKING! Very great response. We hope to have a lot more projects for you soon.” John Kaplan, vice president of sales, Vendisys

Hired to take over demand generation and diagnose reason for poor funnel conversion. * Established monthly editorial calendar for emails to multiple target audiences.* Conducted analysis of Marketo campaign data that identified mismatch in customer response, resulting in shift in product and GTM strategy.* Led range of inbound programs (SEM, content distribution, webinars) that generated 6500 leads per quarter.* Collaborated with Customer Support to review community content for case studies and to identify opportunities to enhance customer-facing content.* Identified gaps in messaging and introduced stronger subject lines to improve email nurture programs.

New York, Ny, Us

Hired by CEO to identify and build business case for new product offerings using Healthline's existing technology. Successfully launched mobile health app via earned, owned, and paid media, lauded as best of its kind by The Atlantic. Wrote press releases, collateral, and product presentations.

Hired to lead corporate communications and outbound marketing functions for this healthcare IT company that sold physician performance software to payers. Developed product positioning messages, single-handedly rewrote the website, including lead capture pages, and wrote all product collateral. Wrote quarterly customer newsletter and organized customer events and thought leadership roundtable. Launched email marketing program via Constant Contact, growing database by 30%.

Alameda, Ca, Us

• Planned, tested and executed integrated lead generation campaigns including trade shows, webcasts, speaking engagements, and online sponsorships, consistently meeting quota.* Created weekly email editorial calendar, sending weekly lead nurturing emails to audiences across ten industries using Eloqua, engaging 1500 contacts in 500 distinct companies over six months.* Managed marketing budget strategy, allocation, and tracking• Established Customer Advisory Board that yielded new references, quotes and customer stories.• Developed relationship with industry expert resulting in ongoing Voxify mentions in her blog.

• Developed positioning platform and thought leadership white paper describing benefits of proactive archiving for attorneys and financial institutions• Defined positioning and packaging for integrated offering composed of 3 distinct product lines• Conducted research into health care and pharmaceutical verticals to identify new market opportunities• Developed new pricing model for ediscovery search offering• Captured and quantified voice of customer data to drive prioritization of new product features• Trained sales team on value proposition, positioning and competitive landscape for ediscovery solution